Brandwave

Adecco vs Hirestaff:Which is more popular?

In September 2026, Adecco had more branded searches than Hirestaff among temp staffing agencies in New Zealand. Adecco had about 2,670 branded searches, while Hirestaff had 1,600. Adecco made up 10% of all temp staffing agency searches we track, and Hirestaff accounted for 6%. When we asked ChatGPT and Google AI Overviews about temp staffing agencies, Hirestaff appeared in four of the five answers and Adecco in two. Hirestaff was mentioned before Adecco in four out of five answers.

Among temp staffing agencies in New Zealand in September 2026

Who do people search for more?

Adecco, about 67% more searches than Hirestaff

Adecco 2.7K searchesHirestaff 1.6K searches

Who does AI mention more?

Hirestaff, mentioned in 4 of 5 answers, Adecco in 2

Hirestaff in 4 of 5Adecco in 2 of 5

Who does AI recommend more?

Hirestaff, named ahead of Adecco in 4 of 5 answers

Hirestaff first in 4Adecco first in 1

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Top temp staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hirestaff was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Adecco was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hirestaff was listed before Adecco in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AWF1st
  2. Hirestaff2nd
  3. Trade Assist3rd
  4. OneStaff4th
  5. Tribe Recruitment5th
  6. Adecco6th
  7. Drake7th
  8. Frog Recruitment8th
  9. Hays9th
  10. Allied Workforce10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWF4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hirestaff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trade Assist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneStaff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adecco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tribe Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frog Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allied Workforce2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drake1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hays1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about temp staffing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adecco or Hirestaff more popular in search?

This chart shows how often people search Google for Adecco and Hirestaff by name. Each line represents a brand's share of searches for all 13 temp staffing agencies we track, month by month, from searches in New Zealand.

Adecco and Hirestaff among temp staffing agencies in New Zealand, by month

Share of searches by month for Adecco, Hirestaff. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaffAWFAdeccoRandstadHirestaffTrade AssistTribe RecruitmentFrog RecruitmentManpowerGroupDrakeAllied WorkforceHays
Oct 202531.6%16.2%12.8%9.4%8.7%4.6%5.7%6.8%1.4%1.4%0.53%0.78%0.04%
Nov 202529.5%19%15.1%9%3.5%6.5%6.5%6.5%1.6%0.96%0.58%1.1%0.03%
Dec 202532.9%18.4%11.6%10%4.3%6.3%6.3%6.3%1.5%0.87%0.58%0.92%0.05%
Jan 202630.2%19.6%12.9%11.1%3.7%5.7%6.8%5.7%1.7%0.79%0.82%0.86%0.04%
Feb 202632.5%17.4%13.9%10%4%6.2%6.2%6.2%1.5%0.81%0.69%0.81%0.04%
Mar 202629.1%18.8%14.9%10.8%4.5%5.4%5.4%6.4%1.6%1.1%0.71%1.2%0.03%
Apr 202628.8%18.4%14.6%10.9%5.4%6.5%4.1%6.5%1.9%1.1%0.73%1.1%0.04%
May 202631.5%19.5%12.8%9.8%4.8%6.7%4.6%5.7%2.6%0.78%0.5%0.85%0.04%
Jun 202631.7%19.7%12.8%11.3%3.6%6.8%3.6%5.7%2.6%0.71%0.71%0.82%0.04%
Jul 202627.8%20.7%13.6%12%5%6%3.8%6%2.2%0.98%0.79%0.94%0.04%
Aug 202627.9%21.1%11.2%10.3%5.1%7.3%5%7.3%2.3%0.77%0.85%0.81%0.04%
Sep 202627.6%20.4%13.5%10%6.1%6%6%6%2.2%0.79%0.71%0.67%0.04%

How has the Adecco and Hirestaff comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand temp staffing agencies in September 2026?

2 changes

  1. In September 2026, Randstad overtook Hirestaff and Tribe Recruitment to rank 5th among temp staffing agencies in New Zealand, with 6.1% of the searches.

  2. In September 2026, Hirestaff lost share of searches among temp staffing agencies in New Zealand, from 7.3% to 6%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Adecco’s and Hirestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adecco

7 branded search terms

  • adecco
  • adecco personnel ltd
  • adecco temp agency
  • adecco wanganui
  • adecco work agency
  • staffing adecco
  • the adecco

Hirestaff

1 branded search term

  • hirestaff

How the Brand Demand Index is measured

Other head-to-heads among temp staffing agencies

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