Adecco vs Randstad:Which is more popular by branded search in New Zealand?
In August 2026, Adecco had more branded searches than Randstad among temp staffing agencies in New Zealand. Adecco was estimated to have 6.4K branded searches compared to Randstad’s 2K, and held a 32.4% Share of Search versus Randstad’s 10.1%.
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Which is more popular in search, Adecco or Randstad?
Compare the agencies New Zealand businesses hire temporary and contract staff through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adecco, Randstad. The figures are in the table below the chart.
View monthly share of search table
| Month | Adecco | Tradestaff | Hays | Randstad | Drake | Allied Workforce | ManpowerGroup |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.4% | 18.2% | 16.6% | 35.7% | 2.8% | 1.5% | 1.8% |
| Nov 2025 | 29.5% | 27.9% | 22.4% | 12.4% | 3.3% | 2.6% | 1.8% |
| Dec 2025 | 33.7% | 26.2% | 21.8% | 11.4% | 3.3% | 2% | 1.6% |
| Jan 2026 | 31.8% | 27.3% | 23.6% | 10% | 4% | 1.7% | 1.5% |
| Feb 2026 | 33.2% | 26% | 23.7% | 9.9% | 3.8% | 1.9% | 1.4% |
| Mar 2026 | 32.7% | 26.4% | 23.8% | 9.6% | 3.5% | 2.3% | 1.8% |
| Apr 2026 | 31.2% | 25.5% | 24.8% | 11.3% | 3.4% | 2.2% | 1.7% |
| May 2026 | 32% | 28.3% | 22.5% | 10.6% | 3.2% | 2% | 1.3% |
| Jun 2026 | 33% | 29.7% | 21.5% | 9.3% | 3.2% | 2% | 1.3% |
| Jul 2026 | 33.8% | 29.8% | 20% | 9.8% | 3.1% | 2% | 1.5% |
| Aug 2026 | 32.4% | 30.1% | 20.7% | 10.1% | 3.8% | 1.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Adecco and Randstad comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Adecco took it in November 2025.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among temp staffing agencies in New Zealand moved from 23.4% to 32.4%, and its estimated monthly branded searches moved from 6.2K to 6.4K.
- Across the 11 months ending August 2026, Randstad’s estimated Share of Search among temp staffing agencies in New Zealand moved from 35.7% to 10.1%, and its estimated monthly branded searches moved from 9.4K to 2K.
How did search popularity change for New Zealand temp staffing agencies in August 2026?
2 changes
In August 2026, Adecco lost estimated Share of Search among temp staffing agencies in New Zealand, from 33.8% to 32.4%.
Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adecco’s and Randstad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adecco
28 branded search terms
- adecco
- adecco accounting
- adecco co nz
- adecco dunedin
- adecco employment
- adecco employment agency
- adecco employment services
- adecco jobs
- adecco labour hire
- adecco marketing
- adecco near me
- adecco nelson
- adecco new plymouth
- adecco new zealand
- adecco nz
- adecco online
- adecco online jobs
- adecco palmerston north
- adecco personnel ltd
- adecco positions
- adecco property management
- adecco recruitment
- adecco recruitment agency
- adecco temp agency
- adecco whangarei
- adecco work agency
- staffing adecco
- the adecco
Randstad
19 branded search terms
- randstad
- randstad accounting
- randstad agency
- randstad au
- randstad co nz
- randstad company
- randstad executive search
- randstad near me
- randstad new zealand
- randstad nz
- randstad online
- randstad positions
- randstad recruitment
- randstad services
- randstad staffing
- randstad staffing agency
- randstad temp agency
- randstad website
- randstad.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.