Brandwave

How popular isRandstad in search?

In August 2026, there were an estimated 2K branded searches for Randstad in New Zealand which is down 78.9% over the last 11 months. Randstad holds 12.6% estimated Share of Search among New Zealand auckland recruitment agencies and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Coverstaff35.6%
  2. Hays26%
  3. Madison Recruitment15.2%
  4. Randstad12.6%
  5. Alpha Recruitment10.7%
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Which auckland recruitment agencies compete with Randstad?

Randstad against auckland recruitment agencies in New Zealand, by month

Share of Search by month for Coverstaff, Hays, Madison Recruitment, Randstad, Alpha Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthCoverstaffHaysMadison RecruitmentRandstadAlpha Recruitment
Oct 202522.4%19.2%10.6%41.2%6.6%
Nov 202532.8%27.6%14.1%15.3%10.2%
Dec 202530.4%27.6%17.5%14.4%10.1%
Jan 202632.4%29%18%12.3%8.2%
Feb 202633.9%27.2%19.1%11.3%8.4%
Mar 202632.3%29.4%15.8%11.9%10.5%
Apr 202630.5%29.7%14.7%13.6%11.6%
May 202630.3%28.7%15.8%13.5%11.7%
Jun 202632%27.6%16.2%11.9%12.3%
Jul 202633.1%26.2%16.2%12.9%11.7%
Aug 202635.6%26%15.2%12.6%10.7%
Sep 2026—————

  1. 1.Coverstaff

    35.6%

    held 1st · 5.6K estimated branded searches · +10.1% vs prior month · +2.5 points

  2. 2.Hays

    26%

    held 2nd · 4.1K estimated branded searches · +1.2% vs prior month · -0.3 points

  3. 3.Madison Recruitment

    15.2%

    held 3rd · 2.4K estimated branded searches · -4% vs prior month · -1 points

  4. 4.Randstad

    12.6%

    held 4th · 2K estimated branded searches · +0.51% vs prior month · -0.2 points

  5. 5.Alpha Recruitment

    10.7%

    held 5th · 1.7K estimated branded searches · -6.7% vs prior month · -1 points

Compare search popularity between Randstad and its closest rivals

How has branded search demand for Randstad changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Randstad in New Zealand fell from 9.4K to 2K.
  • Across the 11 months ending August 2026, Randstad’s estimated Share of Search among auckland recruitment agencies in New Zealand decreased from 41.2% to 12.6%.
  • Across the 11 months ending August 2026, Randstad’s estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 41.2% in October 2025 and was lowest at 11.3% in February 2026.
  • Across the 11 months ending August 2026, Randstad fell from 1st to 4th among auckland recruitment agencies in New Zealand.

How did search popularity change for New Zealand auckland recruitment agencies in August 2026?

  1. In August 2026, Coverstaff gained estimated Share of Search among auckland recruitment agencies in New Zealand, from 33.1% to 35.6%.

  2. In August 2026, Alpha Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 11.7% to 10.7%.

  3. In August 2026, Madison Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 16.2% to 15.2%.

  4. Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand has lost ground for 3 months in a row, from 28.7% to 26% in August 2026.

  5. Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.

Which temp staffing agencies compete with Randstad?

Randstad against temp staffing agencies in New Zealand, by month

Share of Search by month for Adecco, Tradestaff, Hays, Randstad, Drake. The figures are in the table below the chart.

View monthly share of search table
MonthAdeccoTradestaffHaysRandstadDrakeAllied WorkforceManpowerGroup
Oct 202523.4%18.2%16.6%35.7%2.8%1.5%1.8%
Nov 202529.5%27.9%22.4%12.4%3.3%2.6%1.8%
Dec 202533.7%26.2%21.8%11.4%3.3%2%1.6%
Jan 202631.8%27.3%23.6%10%4%1.7%1.5%
Feb 202633.2%26%23.7%9.9%3.8%1.9%1.4%
Mar 202632.7%26.4%23.8%9.6%3.5%2.3%1.8%
Apr 202631.2%25.5%24.8%11.3%3.4%2.2%1.7%
May 202632%28.3%22.5%10.6%3.2%2%1.3%
Jun 202633%29.7%21.5%9.3%3.2%2%1.3%
Jul 202633.8%29.8%20%9.8%3.1%2%1.5%
Aug 202632.4%30.1%20.7%10.1%3.8%1.7%1.3%
Sep 2026———————

  1. 1.Adecco

    32.4%

    held 1st · 6.4K estimated branded searches · -6.5% vs prior month · -1.4 points

  2. 2.Tradestaff

    30.1%

    held 2nd · 5.9K estimated branded searches · -1.5% vs prior month · +0.3 points

  3. 3.Hays

    20.7%

    held 3rd · 4.1K estimated branded searches · +1.2% vs prior month · +0.7 points

  4. 4.Randstad

    10.1%

    held 4th · 2K estimated branded searches · +0.51% vs prior month · +0.3 points

  5. 5.Drake

    3.8%

    held 5th · 740 estimated branded searches · +17.5% vs prior month · +0.6 points

  6. 6.Allied Workforce

    1.7%

    held 6th · 330 estimated branded searches · -17.5% vs prior month · -0.3 points

  7. 7.ManpowerGroup

    1.3%

    held 7th · 260 estimated branded searches · -16.1% vs prior month · -0.2 points

Compare search popularity between Randstad and its closest rivals

How has branded search demand for Randstad changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Randstad’s estimated Share of Search among temp staffing agencies in New Zealand decreased from 35.7% to 10.1%.
  • Across the 11 months ending August 2026, Randstad’s estimated Share of Search among temp staffing agencies in New Zealand peaked at 35.7% in October 2025 and was lowest at 9.3% in June 2026.
  • Across the 11 months ending August 2026, Randstad fell from 1st to 4th among temp staffing agencies in New Zealand.

How did search popularity change for New Zealand temp staffing agencies in August 2026?

  1. In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 20% to 20.7%.

  2. In August 2026, Drake gained estimated Share of Search among temp staffing agencies in New Zealand, from 3.1% to 3.8%.

  3. In August 2026, Adecco lost estimated Share of Search among temp staffing agencies in New Zealand, from 33.8% to 32.4%.

  4. Tradestaff’s estimated Share of Search among temp staffing agencies in New Zealand has gained ground for 3 months in a row, from 28.3% to 30.1% in August 2026.

  5. Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.

  6. Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026.

How is Randstad measured?

Brandwave collects information about searches that people make online using Randstad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • randstad
  • randstad accounting
  • randstad agency
  • randstad au
  • randstad co nz
  • randstad company
  • randstad executive search
  • randstad near me
  • randstad new zealand
  • randstad nz
  • randstad online
  • randstad positions
  • randstad recruitment
  • randstad services
  • randstad staffing
  • randstad staffing agency
  • randstad temp agency
  • randstad website
  • randstad.co.nz

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