Coverstaff vs Randstad:Which is more popular by branded search in New Zealand?
In August 2026, Coverstaff had more branded searches than Randstad among auckland recruitment agencies in New Zealand. Coverstaff was estimated to have 5.6K branded searches compared to Randstad’s 2K, and held a 35.6% Share of Search versus Randstad’s 12.6%.
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Which is more popular in search, Coverstaff or Randstad?
Compare Auckland recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coverstaff, Randstad. The figures are in the table below the chart.
View monthly share of search table
| Month | Coverstaff | Hays | Madison Recruitment | Randstad | Alpha Recruitment |
|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 19.2% | 10.6% | 41.2% | 6.6% |
| Nov 2025 | 32.8% | 27.6% | 14.1% | 15.3% | 10.2% |
| Dec 2025 | 30.4% | 27.6% | 17.5% | 14.4% | 10.1% |
| Jan 2026 | 32.4% | 29% | 18% | 12.3% | 8.2% |
| Feb 2026 | 33.9% | 27.2% | 19.1% | 11.3% | 8.4% |
| Mar 2026 | 32.3% | 29.4% | 15.8% | 11.9% | 10.5% |
| Apr 2026 | 30.5% | 29.7% | 14.7% | 13.6% | 11.6% |
| May 2026 | 30.3% | 28.7% | 15.8% | 13.5% | 11.7% |
| Jun 2026 | 32% | 27.6% | 16.2% | 11.9% | 12.3% |
| Jul 2026 | 33.1% | 26.2% | 16.2% | 12.9% | 11.7% |
| Aug 2026 | 35.6% | 26% | 15.2% | 12.6% | 10.7% |
| Sep 2026 | — | — | — | — | — |
How has the Coverstaff and Randstad comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Coverstaff took it in November 2025.
- Across the 11 months ending August 2026, Coverstaff’s estimated Share of Search among auckland recruitment agencies in New Zealand moved from 22.4% to 35.6%, and its estimated monthly branded searches moved from 5.1K to 5.6K.
- Across the 11 months ending August 2026, Randstad’s estimated Share of Search among auckland recruitment agencies in New Zealand moved from 41.2% to 12.6%, and its estimated monthly branded searches moved from 9.4K to 2K.
How did search popularity change for New Zealand auckland recruitment agencies in August 2026?
2 changes
In August 2026, Coverstaff gained estimated Share of Search among auckland recruitment agencies in New Zealand, from 33.1% to 35.6%.
Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Coverstaff’s and Randstad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coverstaff
10 branded search terms
- cover staff agency
- coverstaff
- coverstaff manukau
- coverstaff new zealand
- coverstaff nz
- coverstaff palmerston north
- coverstaff recruitment
- coverstaff recruitment east tamaki
- coverstaff rosebank
- coverstaff south auckland
Randstad
19 branded search terms
- randstad
- randstad accounting
- randstad agency
- randstad au
- randstad co nz
- randstad company
- randstad executive search
- randstad near me
- randstad new zealand
- randstad nz
- randstad online
- randstad positions
- randstad recruitment
- randstad services
- randstad staffing
- randstad staffing agency
- randstad temp agency
- randstad website
- randstad.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.