Brandwave

How popular isHays?

In September 2026, people searched for Hays by name about 2,040 times in New Zealand, a 13.2% decrease from the previous year. These searches made up 5.8% of all New Zealand Auckland recruitment agency searches, placing Hays seventh out of nine agencies. When we asked both ChatGPT and Google AI Overviews about Auckland recruitment agencies, Hays appeared in one of the three answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Hays is the seventh most searched of 9 competitors and the fifth most recommended in AI answers.

  1. CoverstaffShare of searches 38.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. HirestaffShare of searches 15.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Madison RecruitmentShare of searches 9.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Tribe RecruitmentShare of searches 9.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  5. HaysShare of searches 5.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

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Top Auckland recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hays was mentioned in one out of three: in one of the three ChatGPT answers. Hays is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tribe Recruitment1st
  2. Frog Recruitment2nd
  3. 84 Recruitment3rd
  4. Hirestaff4th
  5. Hays5th
  6. Coverstaff–
  7. Madison Recruitment–
  8. Alpha Recruitment–
  9. Randstad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland recruitment agencies compete with Hays?

Hays against Auckland recruitment agencies in New Zealand, by month

Share of searches by month for Coverstaff, Hirestaff, Madison Recruitment, Tribe Recruitment, Alpha Recruitment, Randstad, Hays, Frog Recruitment, 84 Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthCoverstaffHirestaffMadison RecruitmentTribe RecruitmentAlpha RecruitmentRandstadHaysFrog Recruitment84 Recruitment
Oct 202542.8%8.9%9.1%14.2%5.7%10%5.2%2.3%1.9%
Nov 202543.2%13%8.3%13%5.3%4.9%5.9%3.2%3.2%
Dec 202542.8%12.2%10.9%12.2%6.3%5.1%5.8%2.6%2.1%
Jan 202643%12.9%13%10.5%5.2%4.3%5.9%3.1%2.1%
Feb 202639.9%14.8%12.2%9.2%6.1%4.7%6.6%3%3.6%
Mar 202639.1%10.5%13.1%10.5%7.8%5.4%7.2%3.2%3.2%
Apr 202639.1%11.8%9.2%11.8%8.7%6.5%6.6%3.5%2.9%
May 202638.9%14.4%11.9%9%8.5%5.3%5.4%4.3%2.3%
Jun 202640.1%14.8%9.5%9.3%8.7%4.6%5.6%4.5%3%
Jul 202639.6%14.7%12.1%9.2%7.2%6.3%4.4%3.6%2.9%
Aug 202641.7%13.8%8.8%11.2%6.7%6.1%4.2%4.1%3.4%
Sep 202638.8%15.4%9.8%9.6%7.6%6.7%5.8%3.8%2.5%

  1. 1.Coverstaff

    38.8%

    Held 1st. 4K estimated branded searches, -16.6% vs prior month. Share -2.9 points.

  2. 2.Hirestaff

    15.4%

    Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Madison Recruitment

    9.8%

    Moved from 4th to 3rd. 1K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Tribe Recruitment

    9.6%

    Moved from 3rd to 4th. 1K estimated branded searches, -23.1% vs prior month. Share -1.6 points.

  5. 5.Alpha Recruitment

    7.6%

    Held 5th. 790 estimated branded searches, +2.6% vs prior month. Share +1 points.

  6. 6.Randstad

    6.7%

    Held 6th. 690 estimated branded searches, -1.4% vs prior month. Share +0.6 points.

  7. 7.Hays

    5.8%

    Held 7th. 600 estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  8. 8.Frog Recruitment

    3.8%

    Held 8th. 390 estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  9. 9.84 Recruitment

    2.5%

    Held 9th. 260 estimated branded searches, -33.3% vs prior month. Share -0.9 points.

Compare popularity between Hays and its closest rivals

Every comparison with Hays

13 comparisons

How has branded search demand for Hays changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hays in New Zealand fell from 2.4K to 2K.
  • Across the 12 months ending September 2026, Hays’ share of searches among Auckland recruitment agencies in New Zealand increased from 5.2% to 5.8%.
  • Across the 12 months ending September 2026, Hays’ share of searches among Auckland recruitment agencies in New Zealand peaked at 7.2% in March 2026 and was lowest at 4.2% in August 2026.

How did search popularity change for New Zealand Auckland recruitment agencies in September 2026?

6 changes

  1. In September 2026, Madison Recruitment overtook Tribe Recruitment to rank 3rd among Auckland recruitment agencies in New Zealand, with 9.8% of the searches.

  2. In September 2026, Hirestaff gained share of searches among Auckland recruitment agencies in New Zealand, from 13.8% to 15.4%.

  3. In September 2026, Hays gained share of searches among Auckland recruitment agencies in New Zealand, from 4.2% to 5.8%.

  4. In September 2026, Alpha Recruitment gained share of searches among Auckland recruitment agencies in New Zealand, from 6.7% to 7.6%.

  5. In September 2026, Randstad gained share of searches among Auckland recruitment agencies in New Zealand, from 6.1% to 6.7%.

  6. In September 2026, Coverstaff lost share of searches among Auckland recruitment agencies in New Zealand, from 41.7% to 38.8%.

How are Hays’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Hays’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hays
  • hays dunedin
  • hays labour hire
  • hays recruitment
  • hays tauranga
  • hays temp agency

Do you work for Hays? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hays compete?

Hays is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies13th of 130.04%Show ranking
Auckland recruitment agencies7th of 95.8%Shown above
Christchurch recruitment agencies7th of 94.8%Show ranking
Wellington recruitment agencies5th of 99.2%Show ranking
Dunedin recruitment agencies9th of 92.2%Show ranking
Tauranga recruitment agencies5th of 82.9%Show ranking
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Is Hays your brand?

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