Alpha Recruitment vs Hays:Which is more popular by branded search in New Zealand?
In August 2026, Hays had more branded searches than Alpha Recruitment among auckland recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to Alpha Recruitment’s 1.7K, and held a 25.9% Share of Search versus Alpha Recruitment’s 10.6%.
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Which is more popular in search, Alpha Recruitment or Hays?
Compare Auckland recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hays, Alpha Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | Coverstaff | Hays | Madison Recruitment | Randstad | Alpha Recruitment |
|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 19.2% | 10.7% | 41.2% | 6.6% |
| Nov 2025 | 32.8% | 27.6% | 14.2% | 15.3% | 10.2% |
| Dec 2025 | 30.4% | 27.6% | 17.5% | 14.4% | 10.1% |
| Jan 2026 | 32.4% | 29% | 18.1% | 12.3% | 8.2% |
| Feb 2026 | 33.9% | 27.2% | 19.1% | 11.3% | 8.4% |
| Mar 2026 | 32.3% | 29.4% | 15.9% | 11.9% | 10.5% |
| Apr 2026 | 30.4% | 29.7% | 14.7% | 13.6% | 11.6% |
| May 2026 | 30.3% | 28.7% | 15.8% | 13.5% | 11.7% |
| Jun 2026 | 32% | 27.5% | 16.3% | 11.9% | 12.3% |
| Jul 2026 | 33.1% | 26.2% | 16.2% | 12.8% | 11.7% |
| Aug 2026 | 35.6% | 25.9% | 15.2% | 12.6% | 10.6% |
| Sep 2026 | — | — | — | — | — |
How has the Alpha Recruitment and Hays comparison changed over the last 12 months?
3 findings
- Hays was ahead of Alpha Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand moved from 6.6% to 10.6%, and its estimated monthly branded searches moved from 1.5K to 1.7K.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand moved from 19.2% to 25.9%, and its estimated monthly branded searches moved from 4.4K to 4.1K.
How did search popularity change for New Zealand auckland recruitment agencies in August 2026?
2 changes
In August 2026, Alpha Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 11.7% to 10.6%.
Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand has lost ground for 3 months in a row, from 28.7% to 25.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Alpha Recruitment’s and Hays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alpha Recruitment
12 branded search terms
- alpha jobs
- alpha recruitment
- alpha recruitment agency
- alpha recruitment alphajobs
- alpha recruitment auckland
- alpha recruitment jobs
- alpha recruitment nz
- alpha recruitment services
- alpha recruitment wellington
- alphajobs
- alphajobs.co.nz
- alpharecruitment
Hays
12 branded search terms
- hays
- hays auckland
- hays christchurch
- hays dunedin
- hays labour hire
- hays new zealand
- hays nz
- hays recruitment
- hays tauranga
- hays temp agency
- hays wellington
- hays.net.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.