Hays vs Randstad:Which is more popular by branded search in New Zealand?
In August 2026, Hays and Randstad were level on Share of Search among auckland recruitment agencies in New Zealand, with an estimated 1.1K versus 1K branded searches, at 11% and 10.6% estimated Share of Search.
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Which is more popular in search, Hays or Randstad?
Compare Auckland recruitment agencies using branded searches made in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hays, Randstad. The figures are in the table below the chart.
View monthly share of search table
| Month | Coverstaff | Alpha Recruitment | Madison Recruitment | Hays | Randstad |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 9.4% | 10% | 8.2% | 33.2% |
| Nov 2025 | 52.1% | 11.6% | 11.4% | 12.3% | 12.6% |
| Dec 2025 | 49.4% | 13.2% | 14.9% | 11.7% | 10.9% |
| Jan 2026 | 49.6% | 10.9% | 17.6% | 12.6% | 9.3% |
| Feb 2026 | 47.7% | 11.8% | 17.8% | 13.7% | 8.9% |
| Mar 2026 | 44.4% | 14.6% | 16.6% | 14.2% | 10.2% |
| Apr 2026 | 45% | 16.6% | 12.6% | 13.1% | 12.7% |
| May 2026 | 44.8% | 16.4% | 16% | 11.6% | 11.2% |
| Jun 2026 | 45.5% | 18% | 12.9% | 12.8% | 10.7% |
| Jul 2026 | 46.3% | 15.1% | 16.4% | 10.9% | 11.3% |
| Aug 2026 | 50.8% | 14.9% | 12.6% | 11% | 10.6% |
| Sep 2026 | — | — | — | — | — |
How has the Hays and Randstad comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Hays took it in December 2025, Randstad took it in July 2026, Hays took it in August 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand moved from 8.2% to 11%, and its estimated monthly branded searches moved from 1K to 1.1K.
- Across the 11 months ending August 2026, Randstad’s estimated Share of Search among auckland recruitment agencies in New Zealand moved from 33.2% to 10.6%, and its estimated monthly branded searches moved from 4.2K to 1K.
How did search popularity change for New Zealand auckland recruitment agencies in August 2026?
2 changes
In August 2026, Randstad lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 11.3% to 10.6%.
In August 2026, Hays rose from 5th to 4th among auckland recruitment agencies in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Hays’ and Randstad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hays
12 branded search terms
- hays
- hays auckland
- hays christchurch
- hays dunedin
- hays labour hire
- hays new zealand
- hays nz
- hays recruitment
- hays tauranga
- hays temp agency
- hays wellington
- hays.net.nz
Randstad
19 branded search terms
- randstad
- randstad accounting
- randstad agency
- randstad au
- randstad co nz
- randstad company
- randstad executive search
- randstad near me
- randstad new zealand
- randstad nz
- randstad online
- randstad positions
- randstad recruitment
- randstad services
- randstad staffing
- randstad staffing agency
- randstad temp agency
- randstad website
- randstad.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.