84 Recruitment vs Hays:Which is more popular?
In September 2026, Hays had more branded searches than 84 Recruitment among Auckland recruitment agencies in New Zealand. Hays had about 600 branded searches, while 84 Recruitment had 260. Hays made up 5.8% of all Auckland recruitment agency searches we track, and 84 Recruitment accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about Auckland recruitment agencies, 84 Recruitment appeared in all three answers and Hays in one. 84 Recruitment was mentioned before Hays in every answer.
Who do people search for more?
Hays, about 2 searches for every 1 for 84 Recruitment
Who does AI mention more?
84 Recruitment, mentioned in every answer we collected
Who does AI recommend more?
84 Recruitment, named ahead of Hays in every answer
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Top Auckland recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, 84 Recruitment appeared in all three answers. Hays was mentioned in one out of three: in one of the three ChatGPT answers. 84 Recruitment was listed before Hays in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Frog Recruitment3 of 3Named in 3 of 3 ChatGPT answers- 84 Recruitment3 of 3Named in 3 of 3 ChatGPT answers
Hirestaff2 of 3Named in 2 of 3 ChatGPT answers- Tribe Recruitment2 of 3Named in 2 of 3 ChatGPT answers
- Hays1 of 3Named in 1 of 3 ChatGPT answers
Coverstaff0 of 3Named in 0 of 3 ChatGPT answers
Madison Recruitment0 of 3Named in 0 of 3 ChatGPT answers
Alpha Recruitment0 of 3Named in 0 of 3 ChatGPT answers
Randstad0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland recruitment agencies
3 answers
Asked ChatGPT
“Which recruitment agency should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Auckland, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Auckland, New Zealand for staffing help?”
Searched Google, AI Overview
“auckland recruitment agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“employment agency auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is 84 Recruitment or Hays more popular in search?
This chart shows how often people search Google for 84 Recruitment and Hays by name. Each line represents a brand's share of searches for all nine Auckland recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Hays, 84 Recruitment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coverstaff | Hirestaff | Madison Recruitment | Tribe Recruitment | Alpha Recruitment | Randstad | Hays | Frog Recruitment | 84 Recruitment |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 8.9% | 9.1% | 14.2% | 5.7% | 10% | 5.2% | 2.3% | 1.9% |
| Nov 2025 | 43.2% | 13% | 8.3% | 13% | 5.3% | 4.9% | 5.9% | 3.2% | 3.2% |
| Dec 2025 | 42.8% | 12.2% | 10.9% | 12.2% | 6.3% | 5.1% | 5.8% | 2.6% | 2.1% |
| Jan 2026 | 43% | 12.9% | 13% | 10.5% | 5.2% | 4.3% | 5.9% | 3.1% | 2.1% |
| Feb 2026 | 39.9% | 14.8% | 12.2% | 9.2% | 6.1% | 4.7% | 6.6% | 3% | 3.6% |
| Mar 2026 | 39.1% | 10.5% | 13.1% | 10.5% | 7.8% | 5.4% | 7.2% | 3.2% | 3.2% |
| Apr 2026 | 39.1% | 11.8% | 9.2% | 11.8% | 8.7% | 6.5% | 6.6% | 3.5% | 2.9% |
| May 2026 | 38.9% | 14.4% | 11.9% | 9% | 8.5% | 5.3% | 5.4% | 4.3% | 2.3% |
| Jun 2026 | 40.1% | 14.8% | 9.5% | 9.3% | 8.7% | 4.6% | 5.6% | 4.5% | 3% |
| Jul 2026 | 39.6% | 14.7% | 12.1% | 9.2% | 7.2% | 6.3% | 4.4% | 3.6% | 2.9% |
| Aug 2026 | 41.7% | 13.8% | 8.8% | 11.2% | 6.7% | 6.1% | 4.2% | 4.1% | 3.4% |
| Sep 2026 | 38.8% | 15.4% | 9.8% | 9.6% | 7.6% | 6.7% | 5.8% | 3.8% | 2.5% |
How has the 84 Recruitment and Hays comparison changed over the last 12 months?
3 findings
- Hays was ahead of 84 Recruitment in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 84 Recruitment’s share of searches among Auckland recruitment agencies in New Zealand moved from 1.9% to 2.5%, and its estimated monthly branded searches moved from 210 to 260.
- Across the 12 months ending September 2026, Hays’ share of searches among Auckland recruitment agencies in New Zealand moved from 5.2% to 5.8%, and its estimated monthly branded searches moved from 590 to 600.
How did search popularity change for New Zealand Auckland recruitment agencies in September 2026?
2 changes
In September 2026, Hays gained share of searches among Auckland recruitment agencies in New Zealand, from 4.2% to 5.8%.
In September 2026, 84 Recruitment lost share of searches among Auckland recruitment agencies in New Zealand, from 3.4% to 2.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 84 Recruitment’s and Hays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
84 Recruitment
1 branded search term
- 84 recruitment
Hays
2 branded search terms
- hays
- hays temp agency
Other head-to-heads among Auckland recruitment agencies
- Coverstaff vs Hirestaff: compare popularity
- Coverstaff vs Madison Recruitment: compare popularity
- Coverstaff vs Tribe Recruitment: compare popularity
- Coverstaff vs Alpha Recruitment: compare popularity
- Hirestaff vs Madison Recruitment: compare popularity
- Hirestaff vs Tribe Recruitment: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.