Brandwave

Hirestaff vs Tribe Recruitment:Which is more popular?

In September 2026, Hirestaff had more branded searches than Tribe Recruitment among Auckland recruitment agencies in New Zealand. Hirestaff had about 1,600 branded searches, while Tribe Recruitment had 1,000. Hirestaff made up 15.4% of all Auckland recruitment agency searches we track, and Tribe Recruitment accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about Auckland recruitment agencies, Hirestaff and Tribe Recruitment each appeared in two of the three answers. Tribe Recruitment was mentioned before Hirestaff in two out of three answers.

Among Auckland recruitment agencies in New Zealand in September 2026

Who do people search for more?

Hirestaff, about 60% more searches than Tribe Recruitment

Hirestaff 1.6K searchesTribe Recruitment 1K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Hirestaff in 2 of 3Tribe Recruitment in 2 of 3

Who does AI recommend more?

Tribe Recruitment, named ahead of Hirestaff in 2 of 3 answers

Tribe Recruitment first in 2Hirestaff first in 1

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Top Auckland recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hirestaff and Tribe Recruitment were each mentioned in two out of three: in two of the three ChatGPT answers. Tribe Recruitment was listed before Hirestaff in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tribe Recruitment1st
  2. Frog Recruitment2nd
  3. 84 Recruitment3rd
  4. Hirestaff4th
  5. Hays5th
  6. Coverstaff–
  7. Madison Recruitment–
  8. Alpha Recruitment–
  9. Randstad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Hirestaff or Tribe Recruitment more popular in search?

This chart shows how often people search Google for Hirestaff and Tribe Recruitment by name. Each line represents a brand's share of searches for all nine Auckland recruitment agencies we track, month by month, from searches in New Zealand.

Hirestaff and Tribe Recruitment among Auckland recruitment agencies in New Zealand, by month

Share of searches by month for Hirestaff, Tribe Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthCoverstaffHirestaffMadison RecruitmentTribe RecruitmentAlpha RecruitmentRandstadHaysFrog Recruitment84 Recruitment
Oct 202542.8%8.9%9.1%14.2%5.7%10%5.2%2.3%1.9%
Nov 202543.2%13%8.3%13%5.3%4.9%5.9%3.2%3.2%
Dec 202542.8%12.2%10.9%12.2%6.3%5.1%5.8%2.6%2.1%
Jan 202643%12.9%13%10.5%5.2%4.3%5.9%3.1%2.1%
Feb 202639.9%14.8%12.2%9.2%6.1%4.7%6.6%3%3.6%
Mar 202639.1%10.5%13.1%10.5%7.8%5.4%7.2%3.2%3.2%
Apr 202639.1%11.8%9.2%11.8%8.7%6.5%6.6%3.5%2.9%
May 202638.9%14.4%11.9%9%8.5%5.3%5.4%4.3%2.3%
Jun 202640.1%14.8%9.5%9.3%8.7%4.6%5.6%4.5%3%
Jul 202639.6%14.7%12.1%9.2%7.2%6.3%4.4%3.6%2.9%
Aug 202641.7%13.8%8.8%11.2%6.7%6.1%4.2%4.1%3.4%
Sep 202638.8%15.4%9.8%9.6%7.6%6.7%5.8%3.8%2.5%

How has the Hirestaff and Tribe Recruitment comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland recruitment agencies in September 2026?

3 changes

  1. In September 2026, Madison Recruitment overtook Tribe Recruitment to rank 3rd among Auckland recruitment agencies in New Zealand, with 9.8% of the searches.

  2. In September 2026, Hirestaff gained share of searches among Auckland recruitment agencies in New Zealand, from 13.8% to 15.4%.

  3. In September 2026, Tribe Recruitment lost share of searches among Auckland recruitment agencies in New Zealand, from 11.2% to 9.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hirestaff’s and Tribe Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hirestaff

1 branded search term

  • hirestaff

Tribe Recruitment

1 branded search term

  • tribe recruitment

How the Brand Demand Index is measured

Other head-to-heads among Auckland recruitment agencies

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