Tauranga recruitment agencies in New Zealand:Which brands are most popular in search?
In August 2026, OneStaff was the most searched among tauranga recruitment agencies in New Zealand, with an estimated 340 branded searches and 52.3% estimated Share of Search within this set.
OneStaff52.3%
Jigsaw Staffing18.5%
Ryan + Alexander15.4%Hays4.6%
Madison Recruitment4.6%
The Staffroom4.6%
Follow tauranga recruitment agencies and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare Tauranga recruitment agencies using branded searches made in Tauranga. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneStaff, Jigsaw Staffing, Ryan + Alexander, Hays, Madison Recruitment, The Staffroom. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Jigsaw Staffing | Ryan + Alexander | Hays | Madison Recruitment | The Staffroom |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 11.7% | 6.7% | 6.7% | 8.3% | 3.3% |
| Nov 2025 | 74.4% | 5.1% | 7.7% | 5.1% | 5.1% | 2.6% |
| Dec 2025 | 70.5% | 8.2% | 8.2% | 4.9% | 4.9% | 3.3% |
| Jan 2026 | 57.6% | 6.8% | 15.3% | 8.5% | 8.5% | 3.4% |
| Feb 2026 | 64.7% | 14.1% | 7.1% | 4.7% | 4.7% | 4.7% |
| Mar 2026 | 66.2% | 10.8% | 8.1% | 6.8% | 4.1% | 4.1% |
| Apr 2026 | 62.3% | 11.6% | 10.1% | 7.2% | 5.8% | 2.9% |
| May 2026 | 67.9% | 11.1% | 9.9% | 6.2% | 3.7% | 1.2% |
| Jun 2026 | 67.9% | 9% | 10.3% | 5.1% | 5.1% | 2.6% |
| Jul 2026 | 68.1% | 12.5% | 8.3% | 4.2% | 4.2% | 2.8% |
| Aug 2026 | 52.3% | 18.5% | 15.4% | 4.6% | 4.6% | 4.6% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 340 | -30.6% | -15.7 points | |
| 2, held 2nd | 18.5% | 120 | +33.3% | +6 points | |
| 3, held 3rd | 15.4% | 100 | +66.7% | +7.1 points | |
| 4, held 4th | 4.6% | 30 | 0% | +0.4 points | |
| 5, held 5th | 4.6% | 30 | 0% | +0.4 points | |
| 6, held 6th | 4.6% | 30 | +50% | +1.8 points |
1.
OneStaff52.3%
held 1st · 340 estimated branded searches · -30.6% vs prior month · -15.7 points
18.5%
held 2nd · 120 estimated branded searches · +33.3% vs prior month · +6 points
15.4%
held 3rd · 100 estimated branded searches · +66.7% vs prior month · +7.1 points
4.
Hays
4.6%
held 4th · 30 estimated branded searches · 0% vs prior month · +0.4 points
4.6%
held 5th · 30 estimated branded searches · 0% vs prior month · +0.4 points
4.6%
held 6th · 30 estimated branded searches · +50% vs prior month · +1.8 points
Compare search popularity between leading brands

OneStaff vs Jigsaw Staffing: compare search popularity
OneStaff vs Ryan + Alexander: compare search popularity
OneStaff vs Hays: compare search popularity

OneStaff vs Madison Recruitment: compare search popularity
Jigsaw Staffing vs Ryan + Alexander: compare search popularity
Jigsaw Staffing vs Hays: compare search popularity

Jigsaw Staffing vs Madison Recruitment: compare search popularity
Ryan + Alexander vs Hays: compare search popularity

Ryan + Alexander vs Madison Recruitment: compare search popularity
Hays vs Madison Recruitment: compare search popularity- Compare any of these brands
Which brand is most popular in search among tauranga recruitment agencies in New Zealand?
6 brands
In August 2026, OneStaff was the most searched among tauranga recruitment agencies in New Zealand, with an estimated 340 branded searches and 52.3% estimated Share of Search within this set. Jigsaw Staffing is in 2nd place, 33.8 percentage points behind at 18.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 63.3% → 52.3% | 74.4%Nov 2025 | 52.3%Aug 2026 | 1st | |
| 11.7% → 18.5% | 18.5%Aug 2026 | 5.1%Nov 2025 | 2nd | |
| 6.7% → 15.4% | 15.4%Aug 2026 | 6.7%Oct 2025 | 5th → 3rd | |
| 6.7% → 4.6% | 8.5%Jan 2026 | 4.2%Jul 2026 | 4th | |
| 8.3% → 4.6% | 8.5%Jan 2026 | 3.7%May 2026 | 3rd → 5th | |
| 3.3% → 4.6% | 4.7%Feb 2026 | 1.2%May 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among tauranga recruitment agencies in New Zealand decreased from 63.3% to 52.3%.
- Across the 11 months ending August 2026, Jigsaw Staffing’s estimated Share of Search among tauranga recruitment agencies in New Zealand increased from 11.7% to 18.5%.
- Across the 11 months ending August 2026, Ryan + Alexander’s estimated Share of Search among tauranga recruitment agencies in New Zealand increased from 6.7% to 15.4%.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among tauranga recruitment agencies in New Zealand decreased from 6.7% to 4.6%.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among tauranga recruitment agencies in New Zealand decreased from 8.3% to 4.6%.
- Across the 11 months ending August 2026, The Staffroom’s estimated Share of Search among tauranga recruitment agencies in New Zealand increased from 3.3% to 4.6%.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among tauranga recruitment agencies in New Zealand peaked at 74.4% in November 2025 and was lowest at 52.3% in August 2026.
- Across the 11 months ending August 2026, Jigsaw Staffing’s estimated Share of Search among tauranga recruitment agencies in New Zealand peaked at 18.5% in August 2026 and was lowest at 5.1% in November 2025.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among tauranga recruitment agencies in New Zealand peaked at 8.5% in January 2026 and was lowest at 4.2% in July 2026.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among tauranga recruitment agencies in New Zealand peaked at 8.5% in January 2026 and was lowest at 3.7% in May 2026.
- Across the 11 months ending August 2026, The Staffroom’s estimated Share of Search among tauranga recruitment agencies in New Zealand peaked at 4.7% in February 2026 and was lowest at 1.2% in May 2026.
- Across the 11 months ending August 2026, Ryan + Alexander rose from 5th to 3rd among tauranga recruitment agencies in New Zealand.
- Across the 11 months ending August 2026, Madison Recruitment fell from 3rd to 5th among tauranga recruitment agencies in New Zealand.
How did search popularity change for New Zealand tauranga recruitment agencies in August 2026?
6 changes

In August 2026, Ryan + Alexander gained estimated Share of Search among tauranga recruitment agencies in New Zealand, from 8.3% to 15.4%.

In August 2026, Jigsaw Staffing gained estimated Share of Search among tauranga recruitment agencies in New Zealand, from 12.5% to 18.5%.

In August 2026, The Staffroom gained estimated Share of Search among tauranga recruitment agencies in New Zealand, from 2.8% to 4.6%.

In August 2026, OneStaff lost estimated Share of Search among tauranga recruitment agencies in New Zealand, from 68.1% to 52.3%.

Estimated monthly branded searches for Madison Recruitment in New Zealand fell 40% over 11 measured months, from 50 to 30 in August 2026.
Estimated monthly branded searches for Hays in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.