Hays vs OneStaff:Which is more popular by branded search in New Zealand?
In August 2026, OneStaff had more branded searches than Hays among dunedin recruitment agencies in New Zealand. OneStaff was estimated to have 9.7K branded searches compared to Hays’ 4.1K, and held a 46.5% Share of Search versus Hays’ 19.4%.
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Which is more popular in search, Hays or OneStaff?
Compare Dunedin recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneStaff, Hays. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Adecco | Hays | Platinum Recruitment | Select Recruitment | DKW Recruitment Group |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 25.9% | 18.9% | 2.8% | 1.8% | 0.78% |
| Nov 2025 | 48.7% | 25.5% | 20% | 3.2% | 1.8% | 0.81% |
| Dec 2025 | 48.1% | 27.2% | 18.2% | 2.6% | 1.5% | 2.3% |
| Jan 2026 | 46.5% | 27.4% | 21% | 3% | 1.4% | 0.67% |
| Feb 2026 | 49.4% | 26.3% | 19.5% | 3.2% | 0.97% | 0.57% |
| Mar 2026 | 44.4% | 29.2% | 21.8% | 2.6% | 1.1% | 0.79% |
| Apr 2026 | 43.8% | 27.7% | 22.7% | 3% | 1.9% | 0.87% |
| May 2026 | 48.1% | 27.1% | 19.7% | 2.8% | 1.4% | 0.92% |
| Jun 2026 | 48.7% | 27.1% | 18.3% | 3.1% | 1.8% | 1% |
| Jul 2026 | 45.5% | 30.3% | 18.4% | 3.3% | 1.6% | 0.91% |
| Aug 2026 | 46.5% | 29.4% | 19.4% | 3.2% | 1.1% | 0.48% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hays and OneStaff comparison changed over the last 12 months?
3 findings
- OneStaff was ahead of Hays in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among dunedin recruitment agencies in New Zealand moved from 18.9% to 19.4%, and its estimated monthly branded searches moved from 4.4K to 4.1K.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among dunedin recruitment agencies in New Zealand moved from 49.8% to 46.5%, and its estimated monthly branded searches moved from 11.5K to 9.7K.
How did search popularity change for New Zealand dunedin recruitment agencies in August 2026?
2 changes
In August 2026, Hays gained estimated Share of Search among dunedin recruitment agencies in New Zealand, from 18.4% to 19.4%.
In August 2026, OneStaff gained estimated Share of Search among dunedin recruitment agencies in New Zealand, from 45.5% to 46.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Hays’ and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hays
12 branded search terms
- hays
- hays auckland
- hays christchurch
- hays dunedin
- hays labour hire
- hays new zealand
- hays nz
- hays recruitment
- hays tauranga
- hays temp agency
- hays wellington
- hays.net.nz
OneStaff
23 branded search terms
- one staff
- one staff agency
- one staff new plymouth
- one staff recruitment
- OneStaff
- onestaff agency
- onestaff auckland
- onestaff christchurch
- onestaff co nz
- onestaff dunedin
- onestaff hamilton
- onestaff hawkes bay
- onestaff invercargill
- onestaff new plymouth
- onestaff new zealand
- onestaff nz
- onestaff palmerston north
- onestaff queenstown
- onestaff recruitment
- onestaff rotorua
- onestaff tauranga
- onestaff wellington
- onestaff.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.