Brandwave

How popular isThe Staffroom in search?

In August 2026, there were an estimated 50 branded searches for The Staffroom in New Zealand which held steady over the last 11 months. The Staffroom holds 0.29% estimated Share of Search among New Zealand tauranga recruitment agencies and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. OneStaff59.3%
  2. Hays24%
  3. Madison Recruitment14.1%
  4. Ryan + Alexander1.3%
  5. Jigsaw Staffing1.1%
  6. The Staffroom0.29%
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Which tauranga recruitment agencies compete with The Staffroom?

The Staffroom against tauranga recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Hays, Madison Recruitment, The Staffroom. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffHaysMadison RecruitmentRyan + AlexanderJigsaw StaffingThe Staffroom
Oct 202562.8%23%12.8%0.58%0.58%0.26%
Nov 202561.8%24.5%12.6%0.47%0.47%0.1%
Dec 202561.7%22.5%14.3%0.74%0.61%0.13%
Jan 202658.1%25.2%15.7%0.7%0.3%0.1%
Feb 202659.5%22.6%15.9%0.71%0.92%0.31%
Mar 202656.8%26.9%14.5%0.73%0.73%0.24%
Apr 202656.1%28.1%13.9%0.86%0.86%0.17%
May 202660.6%24.2%13.4%0.77%0.92%0.15%
Jun 202662.1%22.7%13.4%0.68%0.94%0.16%
Jul 202659.8%23.5%14.5%0.76%1.3%0.12%
Aug 202659.3%24%14.1%1.3%1.1%0.29%
Sep 2026——————
  1. 1.OneStaff

    59.3%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · -0.5 points

  2. 2.Hays

    24%

    held 2nd · 4.1K estimated branded searches · +1.2% vs prior month · +0.5 points

  3. held 3rd · 2.4K estimated branded searches · -4% vs prior month · -0.5 points

  4. moved from 5th to 4th · 220 estimated branded searches · +69.2% vs prior month · +0.5 points

  5. moved from 4th to 5th · 180 estimated branded searches · -18.2% vs prior month · -0.2 points

  6. held 6th · 50 estimated branded searches · +150% vs prior month · +0.2 points

Compare search popularity between The Staffroom and its closest rivals

How has branded search demand for The Staffroom changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Staffroom in New Zealand held steady at 50.
  • Across the 11 months ending August 2026, The Staffroom’s estimated Share of Search among tauranga recruitment agencies in New Zealand held steady, from 0.26% to 0.29%.

How did search popularity change for New Zealand tauranga recruitment agencies in August 2026?

  1. In August 2026, Ryan + Alexander overtook Jigsaw Staffing to rank 4th among tauranga recruitment agencies in New Zealand, at 1.3%.

  2. In August 2026, Hays gained estimated Share of Search among tauranga recruitment agencies in New Zealand, from 23.5% to 24%.

  3. In August 2026, OneStaff lost estimated Share of Search among tauranga recruitment agencies in New Zealand, from 59.8% to 59.3%.

  4. Estimated monthly branded searches for Jigsaw Staffing in New Zealand rose 63.6% over 11 measured months, from 110 to 180 in August 2026.

How is The Staffroom measured?

Brandwave collects information about searches that people make online using The Staffroom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • the staffroom
  • the staffroom tauranga
  • thestaffroom

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How the Brand Demand Index is measured

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Is The Staffroom your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.