Brandwave

One21 Recruitment vs The Staffroom:Which is more popular?

In September 2026, One21 Recruitment and The Staffroom were level in searches among Tauranga recruitment agencies in New Zealand, with an estimated 20 branded searches each, at 2.9% of the total each. When we asked ChatGPT and Google AI Overviews about Tauranga recruitment agencies, One21 Recruitment appeared in all three answers and The Staffroom in none.

Among Tauranga recruitment agencies in New Zealand in September 2026

Who do people search for more?

One21 Recruitment and The Staffroom are searched for about as often as each other.

One21 Recruitment 20 searchesThe Staffroom 20 searches

Who does AI mention more?

One21 Recruitment, mentioned in every answer we collected

One21 Recruitment in 3 of 3The Staffroom in 0 of 3

Who does AI recommend more?

One21 Recruitment, the only one of the two named

One21 Recruitment first in 3The Staffroom never named

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Top Tauranga recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, One21 Recruitment appeared in all three answers. The Staffroom did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jigsaw Staffing1st
  2. OneStaff2nd
  3. Tradestaff Tauranga3rd
  4. One21 Recruitment4th
  5. Ryan + Alexander5th
  6. Hays–
  7. Madison Recruitment–
  8. The Staffroom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is One21 Recruitment or The Staffroom more popular in search?

This chart shows how often people search Google for One21 Recruitment and The Staffroom by name. Each line represents a brand's share of searches for all eight Tauranga recruitment agencies we track, month by month, from searches in New Zealand.

One21 Recruitment and The Staffroom among Tauranga recruitment agencies in New Zealand, by month

Share of searches by month for One21 Recruitment, The Staffroom. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaff TaurangaJigsaw StaffingRyan + AlexanderHaysMadison RecruitmentOne21 RecruitmentThe Staffroom
Oct 202544%28%9.3%4%4%5.3%2.7%2.7%
Nov 202552.1%27.1%4.2%5.2%3.1%4.2%2.1%2.1%
Dec 202548.6%28.4%6.8%5.4%2.7%4.1%1.4%2.7%
Jan 202633.3%39.5%3.7%9.9%4.9%4.9%1.2%2.5%
Feb 202649%25%10.6%4.8%2.9%2.9%0.96%3.8%
Mar 202646.1%29.2%7.9%5.6%3.4%3.4%1.1%3.4%
Apr 202643.8%29.2%7.9%6.7%4.5%3.4%2.2%2.2%
May 202646.7%29.9%8.4%6.5%2.8%1.9%2.8%0.93%
Jun 202644.8%30.5%6.7%6.7%2.9%3.8%2.9%1.9%
Jul 202646.1%29.2%10.1%5.6%2.2%2.2%2.2%2.2%
Aug 202634.1%30.6%12.9%10.6%2.4%3.5%2.4%3.5%
Sep 202638.6%37.1%7.1%5.7%2.9%2.9%2.9%2.9%

How has the One21 Recruitment and The Staffroom comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga recruitment agencies in September 2026?

3 changes

  1. In September 2026, Hays overtook Madison Recruitment and The Staffroom to rank 5th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches.

  2. In September 2026, One21 Recruitment overtook The Staffroom to rank 7th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches.

  3. In September 2026, The Staffroom lost share of searches among Tauranga recruitment agencies in New Zealand, from 3.5% to 2.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using One21 Recruitment’s and The Staffroom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

One21 Recruitment

2 branded search terms

  • one21 recruitment
  • one21 recruitment tauranga

The Staffroom

3 branded search terms

  • the staffroom
  • the staffroom tauranga
  • thestaffroom

How the Brand Demand Index is measured

Other head-to-heads among Tauranga recruitment agencies

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