Brandwave

How popular isTradestaff Tauranga?

In September 2026, people searched for Tradestaff Tauranga by name about 480 times in New Zealand, a 23.1% increase from the previous year. These searches made up 37.1% of all New Zealand Tauranga recruitment agency searches, placing Tradestaff Tauranga second out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Tauranga recruitment agencies, Tradestaff Tauranga appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Tradestaff Tauranga is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. OneStaffShare of searches 38.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Tradestaff TaurangaShare of searches 37.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Jigsaw StaffingShare of searches 7.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Ryan + AlexanderShare of searches 5.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. HaysShare of searches 2.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+3 more

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Top Tauranga recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tradestaff Tauranga appeared in all three answers. Tradestaff Tauranga is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jigsaw Staffing1st
  2. OneStaff2nd
  3. Tradestaff Tauranga3rd
  4. One21 Recruitment4th
  5. Ryan + Alexander5th
  6. Hays–
  7. Madison Recruitment–
  8. The Staffroom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Tauranga recruitment agencies compete with Tradestaff Tauranga?

Tradestaff Tauranga against Tauranga recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, Tradestaff Tauranga, Jigsaw Staffing, Ryan + Alexander, Hays, Madison Recruitment, One21 Recruitment, The Staffroom. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaff TaurangaJigsaw StaffingRyan + AlexanderHaysMadison RecruitmentOne21 RecruitmentThe Staffroom
Oct 202544%28%9.3%4%4%5.3%2.7%2.7%
Nov 202552.1%27.1%4.2%5.2%3.1%4.2%2.1%2.1%
Dec 202548.6%28.4%6.8%5.4%2.7%4.1%1.4%2.7%
Jan 202633.3%39.5%3.7%9.9%4.9%4.9%1.2%2.5%
Feb 202649%25%10.6%4.8%2.9%2.9%0.96%3.8%
Mar 202646.1%29.2%7.9%5.6%3.4%3.4%1.1%3.4%
Apr 202643.8%29.2%7.9%6.7%4.5%3.4%2.2%2.2%
May 202646.7%29.9%8.4%6.5%2.8%1.9%2.8%0.93%
Jun 202644.8%30.5%6.7%6.7%2.9%3.8%2.9%1.9%
Jul 202646.1%29.2%10.1%5.6%2.2%2.2%2.2%2.2%
Aug 202634.1%30.6%12.9%10.6%2.4%3.5%2.4%3.5%
Sep 202638.6%37.1%7.1%5.7%2.9%2.9%2.9%2.9%

  1. 1.OneStaff

    38.6%

    Held 1st. 270 estimated branded searches, -6.9% vs prior month. Share +4.5 points.

  2. 2.Tradestaff Tauranga

    37.1%

    Held 2nd. 260 estimated branded searches, 0% vs prior month. Share +6.6 points.

  3. 3.Jigsaw Staffing

    7.1%

    Held 3rd. 50 estimated branded searches, -54.5% vs prior month. Share -5.8 points.

  4. 4.Ryan + Alexander

    5.7%

    Held 4th. 40 estimated branded searches, -55.6% vs prior month. Share -4.9 points.

  5. 5.Hays

    2.9%

    Moved from 7th to 5th. 20 estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Madison Recruitment

    2.9%

    Moved from 5th to 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

  7. 7.One21 Recruitment

    2.9%

    Moved from 8th to 7th. 20 estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. 8.The Staffroom

    2.9%

    Moved from 6th to 8th. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

Compare popularity between Tradestaff Tauranga and its closest rivals

Every comparison with Tradestaff Tauranga

3 comparisons

How has branded search demand for Tradestaff Tauranga changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tradestaff Tauranga in New Zealand rose from 390 to 480.
  • Across the 12 months ending September 2026, Tradestaff Tauranga’s share of searches among Tauranga recruitment agencies in New Zealand increased from 28% to 37.1%.
  • Across the 12 months ending September 2026, Tradestaff Tauranga’s share of searches among Tauranga recruitment agencies in New Zealand peaked at 39.5% in January 2026 and was lowest at 25% in February 2026.

How did search popularity change for New Zealand Tauranga recruitment agencies in September 2026?

6 changes

  1. In September 2026, Hays overtook Madison Recruitment and The Staffroom to rank 5th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches.

  2. In September 2026, One21 Recruitment overtook The Staffroom to rank 7th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches.

  3. In September 2026, Tradestaff Tauranga gained share of searches among Tauranga recruitment agencies in New Zealand, from 30.6% to 37.1%.

  4. In September 2026, OneStaff gained share of searches among Tauranga recruitment agencies in New Zealand, from 34.1% to 38.6%.

  5. In September 2026, Jigsaw Staffing lost share of searches among Tauranga recruitment agencies in New Zealand, from 12.9% to 7.1%.

  6. In September 2026, Ryan + Alexander lost share of searches among Tauranga recruitment agencies in New Zealand, from 10.6% to 5.7%.

How are Tradestaff Tauranga’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tradestaff Tauranga’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tradestaff tauranga

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