Brandwave

The Staffroom vs Tradestaff Tauranga:Which is more popular in New Zealand?

In October 2026, Tradestaff Tauranga had more branded searches than The Staffroom among Tauranga recruitment agencies in New Zealand. Tradestaff Tauranga had about 210 branded searches, while The Staffroom had 20. Tradestaff Tauranga made up 31.8% of all Tauranga recruitment agency searches we track, and The Staffroom accounted for 3%. When we asked ChatGPT and Google AI Overviews about Tauranga recruitment agencies, Tradestaff Tauranga appeared in all three answers and The Staffroom in none.

Among Tauranga recruitment agencies in New Zealand in October 2026

Who do people search for more?

Tradestaff Tauranga, about 11 searches for every 1 for The Staffroom

Tradestaff Tauranga 210 searchesThe Staffroom 20 searches

Who does AI mention more?

Tradestaff Tauranga, mentioned in every answer we collected

Tradestaff Tauranga in 3 of 3The Staffroom in 0 of 3

Who does AI recommend more?

Tradestaff Tauranga, the only one of the two named

Tradestaff Tauranga first in 3The Staffroom never named

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Top Tauranga recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tradestaff Tauranga appeared in all three answers. The Staffroom did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jigsaw Staffing1st
  2. OneStaff2nd
  3. Tradestaff Tauranga3rd
  4. One21 Recruitment4th
  5. Ryan + Alexander5th
  6. Hays–
  7. Madison Recruitment–
  8. The Staffroom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Staffroom or Tradestaff Tauranga more popular in search?

This chart shows how often people search Google for The Staffroom and Tradestaff Tauranga by name. Each line represents a brand's share of searches for all eight Tauranga recruitment agencies we track, month by month, from searches in New Zealand.

The Staffroom and Tradestaff Tauranga among Tauranga recruitment agencies in New Zealand, by month

Share of searches by month for Tradestaff Tauranga, The Staffroom. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaff TaurangaJigsaw StaffingOne21 RecruitmentHaysMadison RecruitmentRyan + AlexanderThe Staffroom
Nov 202552.1%27.1%4.2%2.1%3.1%4.2%5.2%2.1%
Dec 202548.6%28.4%6.8%1.4%2.7%4.1%5.4%2.7%
Jan 202633.3%39.5%3.7%1.2%4.9%4.9%9.9%2.5%
Feb 202649%25%10.6%0.96%2.9%2.9%4.8%3.8%
Mar 202646.1%29.2%7.9%1.1%3.4%3.4%5.6%3.4%
Apr 202643.8%29.2%7.9%2.2%4.5%3.4%6.7%2.2%
May 202646.7%29.9%8.4%2.8%2.8%1.9%6.5%0.93%
Jun 202644.8%30.5%6.7%2.9%2.9%3.8%6.7%1.9%
Jul 202646.1%29.2%10.1%2.2%2.2%2.2%5.6%2.2%
Aug 202634.1%30.6%12.9%2.4%2.4%3.5%10.6%3.5%
Sep 202637.7%37.7%7.2%2.9%2.9%2.9%5.8%2.9%
Oct 202643.9%31.8%7.6%4.5%3%3%3%3%

How has branded search for The Staffroom and Tradestaff Tauranga changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga recruitment agencies in October 2026?

1 change

  1. In October 2026, Tradestaff Tauranga lost share of searches among Tauranga recruitment agencies in New Zealand, from 37.7% to 31.8%.

How are The Staffroom’s and Tradestaff Tauranga’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using The Staffroom’s and Tradestaff Tauranga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Staffroom

3 branded search terms

  • the staffroom
  • the staffroom tauranga
  • thestaffroom

Tradestaff Tauranga

1 branded search term

  • tradestaff tauranga

How the Brand Demand Index is measured

Other head-to-heads among Tauranga recruitment agencies

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