Madison Recruitment vs The Staffroom:Which is more popular by branded search in New Zealand?
In August 2026, Madison Recruitment had more branded searches than The Staffroom among tauranga recruitment agencies in New Zealand. Madison Recruitment was estimated to have 2.4K branded searches compared to The Staffroom’s 50, and held a 14.1% Share of Search versus The Staffroom’s 0.29%.
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Which is more popular in search, Madison Recruitment or The Staffroom?
Compare Tauranga recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Madison Recruitment, The Staffroom. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Hays | Madison Recruitment | Ryan + Alexander | Jigsaw Staffing | The Staffroom |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 23% | 12.8% | 0.58% | 0.58% | 0.26% |
| Nov 2025 | 61.8% | 24.5% | 12.6% | 0.47% | 0.47% | 0.1% |
| Dec 2025 | 61.7% | 22.5% | 14.3% | 0.74% | 0.61% | 0.13% |
| Jan 2026 | 58.1% | 25.2% | 15.7% | 0.7% | 0.3% | 0.1% |
| Feb 2026 | 59.5% | 22.6% | 15.9% | 0.71% | 0.92% | 0.31% |
| Mar 2026 | 56.8% | 26.9% | 14.5% | 0.73% | 0.73% | 0.24% |
| Apr 2026 | 56.1% | 28.1% | 13.9% | 0.86% | 0.86% | 0.17% |
| May 2026 | 60.6% | 24.2% | 13.4% | 0.77% | 0.92% | 0.15% |
| Jun 2026 | 62.1% | 22.7% | 13.4% | 0.68% | 0.94% | 0.16% |
| Jul 2026 | 59.8% | 23.5% | 14.5% | 0.76% | 1.3% | 0.12% |
| Aug 2026 | 59.3% | 24% | 14.1% | 1.3% | 1.1% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the Madison Recruitment and The Staffroom comparison changed over the last 12 months?
3 findings
- Madison Recruitment was ahead of The Staffroom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among tauranga recruitment agencies in New Zealand moved from 12.8% to 14.1%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 11 months ending August 2026, The Staffroom’s estimated Share of Search among tauranga recruitment agencies in New Zealand moved from 0.26% to 0.29%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand tauranga recruitment agencies in August 2026?
0 changes
Neither Madison Recruitment nor The Staffroom moved beyond provider rounding among tauranga recruitment agencies in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Madison Recruitment’s and The Staffroom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Madison Recruitment
13 branded search terms
- madison co nz
- Madison Recruitment
- madison recruitment agency
- madison recruitment auckland
- madison recruitment christchurch
- madison recruitment hamilton
- madison recruitment jobs
- madison recruitment masterton
- madison recruitment new zealand
- madison recruitment nz
- madison recruitment tauranga
- madison recruitment wellington
- madison.co.nz
The Staffroom
3 branded search terms
- the staffroom
- the staffroom tauranga
- thestaffroom

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.