Brandwave

How popular isMadison Recruitment?

In October 2026, people searched for Madison Recruitment by name about 1,690 times in New Zealand, a 16.7% decrease from the previous year. These searches made up 13.7% of all New Zealand general professional recruitment searches, placing Madison Recruitment third out of 13 brands. When we asked both ChatGPT and Google AI Overviews about general professional recruitment, Madison Recruitment appeared in two of the four answers and was the second most recommended of the 13.

Search and AI answers in October 2026

Madison Recruitment is the third most searched of 13 competitors and the second most recommended in the AI answers we collected.

  1. Hunter CampbellShare of searches 16.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Enterprise RecruitmentShare of searches 13.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Madison RecruitmentShare of searches 13.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. Beyond RecruitmentShare of searches 13.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Robert WaltersShare of searches 11.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

+8 more

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Top general professional recruitment in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Madison Recruitment was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Madison Recruitment is the second most recommended of the 13.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beyond Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Robert Walters3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Madison Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frog Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Consult Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kinetic Recruitment1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hunter Campbell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Enterprise Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 1st Call Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenlight Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about general professional recruitment

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Madison Recruitment compared with other New Zealand general professional recruitment?

Madison Recruitment against general professional recruitment in New Zealand, by month

Share of searches by month for Hunter Campbell, Enterprise Recruitment, Madison Recruitment, Beyond Recruitment, Robert Walters, 1st Call Recruitment, Consult Recruitment, Greenlight Recruitment, Frog Recruitment, Kinetic Recruitment, Origin Talent. The figures are in the table below the chart.

View monthly share of searches table
MonthHunter CampbellEnterprise RecruitmentMadison RecruitmentBeyond RecruitmentRobert Walters1st Call RecruitmentConsult RecruitmentGreenlight RecruitmentFrog RecruitmentKinetic RecruitmentOrigin TalentEvolve RecruitmentEclipse Recruitment
Nov 202514.5%18.2%14.5%9.5%10.4%6.4%6.4%4.3%3.6%6.6%2.9%1.2%1.5%
Dec 202511.3%17.8%18.4%9.5%11.5%9.5%6.3%4.3%3.4%4.3%1.9%0.53%1.2%
Jan 20268.4%15.7%19.8%10.2%11.4%7.9%7.8%5.6%3.7%5.7%1.4%0.85%1.7%
Feb 202612.7%15%18.7%9.8%12.9%7.9%7.5%4.5%3%4.5%1.1%1.3%1.1%
Mar 202614%13.8%17.3%11.1%12.3%7%9%4.1%3.3%4.1%1.5%1.4%0.96%
Apr 202611.1%16%15.9%13%13.7%7.2%7.1%4.7%3.9%3.2%2.2%1.1%0.88%
May 202613%15%15.2%12.3%12.9%6.8%7.6%4.6%5.5%2.5%2%2%0.69%
Jun 202612.2%17.8%14.3%11.6%12.5%7.3%7.2%5.2%5.2%2.9%1.9%1.2%0.72%
Jul 202612.8%18.7%14.7%12%12.8%6.7%7.5%4.5%4.4%2.5%1.3%1.3%0.9%
Aug 202618.3%14.6%14.4%11.9%10.5%6.6%7.4%5.4%4.4%2.4%1.9%1.3%1%
Sep 202610.9%15.3%15%14.8%10.8%6.9%10%4.5%4.6%2.5%2.1%1.6%0.92%
Oct 202616.5%13.9%13.7%13.3%11.2%7.3%7.2%4.9%4%2.7%2.7%1.7%0.66%

  1. 1.Hunter Campbell

    16.5%

    Moved from 4th to 1st. 2K estimated branded searches, +41.5% vs prior month. Share +5.6 points.

  2. 2.Enterprise Recruitment

    13.9%

    Moved from 1st to 2nd. 1.7K estimated branded searches, -15.1% vs prior month. Share -1.4 points.

  3. 3.Madison Recruitment

    13.7%

    Moved from 2nd to 3rd. 1.7K estimated branded searches, -14.4% vs prior month. Share -1.3 points.

  4. 4.Beyond Recruitment

    13.3%

    Moved from 3rd to 4th. 1.6K estimated branded searches, -15.6% vs prior month. Share -1.5 points.

  5. 5.Robert Walters

    11.2%

    Held 5th. 1.4K estimated branded searches, -2.9% vs prior month. Share +0.4 points.

  6. 6.1st Call Recruitment

    7.3%

    Moved from 7th to 6th. 890 estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Consult Recruitment

    7.2%

    Moved from 6th to 7th. 880 estimated branded searches, -32.3% vs prior month. Share -2.8 points.

  8. 8.Greenlight Recruitment

    4.9%

    Moved from 9th to 8th. 600 estimated branded searches, +1.7% vs prior month. Share +0.4 points.

  9. 9.Frog Recruitment

    4%

    Moved from 8th to 9th. 490 estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  10. 10.Kinetic Recruitment

    2.7%

    Held 10th. 330 estimated branded searches, 0% vs prior month. Share +0.2 points.

  11. 11.Origin Talent

    2.7%

    Held 11th. 330 estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  12. 12.Evolve Recruitment

    1.7%

    Held 12th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. 13.Eclipse Recruitment

    0.66%

    Held 13th. 80 estimated branded searches, -33.3% vs prior month. Share -0.3 points.

Compare popularity between Madison Recruitment and its closest rivals

Every comparison with Madison Recruitment

38 comparisons

How has branded search demand for Madison Recruitment changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Madison Recruitment in New Zealand fell from 2K to 1.7K.
  • Across the 12 months ending October 2026, Madison Recruitment’s share of searches among general professional recruitment in New Zealand decreased from 14.5% to 13.7%.
  • Across the 12 months ending October 2026, Madison Recruitment’s share of searches among general professional recruitment in New Zealand peaked at 19.8% in January 2026 and was lowest at 13.7% in October 2026.

How did search popularity change for New Zealand general professional recruitment in October 2026?

6 changes

  1. In October 2026, Hunter Campbell overtook Enterprise Recruitment and 2 others to become the leader among general professional recruitment in New Zealand, with 16.5% of the searches.

  2. In October 2026, Origin Talent gained share of searches among general professional recruitment in New Zealand, from 2.1% to 2.7%.

  3. In October 2026, Consult Recruitment lost share of searches among general professional recruitment in New Zealand, from 10% to 7.2%.

  4. In October 2026, Beyond Recruitment lost share of searches among general professional recruitment in New Zealand, from 14.8% to 13.3%.

  5. In October 2026, Enterprise Recruitment lost share of searches among general professional recruitment in New Zealand, from 15.3% to 13.9%.

  6. In October 2026, Madison Recruitment lost share of searches among general professional recruitment in New Zealand, from 15% to 13.7%.

How are Madison Recruitment’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Madison Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Madison Recruitment
  • madison recruitment agency
  • madison recruitment hamilton
  • madison recruitment jobs
  • madison recruitment tauranga

Do you work for Madison Recruitment? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Madison Recruitment compete?

Madison Recruitment is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
General professional recruitment3rd of 1313.7%Shown above
Auckland recruitment agencies3rd of 910.7%Show ranking
Christchurch recruitment agencies5th of 97.4%Show ranking
Hamilton recruitment agencies4th of 86.4%Show ranking
Wellington recruitment agencies4th of 912.1%Show ranking
Tauranga recruitment agencies6th of 83%Show ranking
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