Graham Consulting vs Madison Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Madison Recruitment had more branded searches than Graham Consulting among christchurch recruitment agencies in New Zealand. Madison Recruitment was estimated to have 2.4K branded searches compared to Graham Consulting’s 1.3K, and held a 25.3% Share of Search versus Graham Consulting’s 13.7%.
Follow Graham Consulting vs Madison Recruitment and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Graham Consulting or Madison Recruitment?
Compare Christchurch recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Madison Recruitment, Graham Consulting. The figures are in the table below the chart.
View monthly share of search table
| Month | Hays | Madison Recruitment | Ryan Recruitment | Graham Consulting | NZ Recruit |
|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 26.9% | 11.2% | 9.7% | 3.8% |
| Nov 2025 | 51.1% | 26.2% | 11.1% | 7.9% | 3.7% |
| Dec 2025 | 47.8% | 30.4% | 10.6% | 6.7% | 4.4% |
| Jan 2026 | 48.2% | 30% | 9.8% | 7.7% | 4.3% |
| Feb 2026 | 44.3% | 31.1% | 10.2% | 8.9% | 5.5% |
| Mar 2026 | 50.3% | 27.2% | 9.4% | 8% | 5.1% |
| Apr 2026 | 50.9% | 25.2% | 10.5% | 8.5% | 4.9% |
| May 2026 | 47.7% | 26.3% | 13.3% | 8.1% | 4.5% |
| Jun 2026 | 45.4% | 26.9% | 13.9% | 8.3% | 5.5% |
| Jul 2026 | 42.7% | 26.4% | 17.3% | 8.8% | 4.8% |
| Aug 2026 | 43.2% | 25.3% | 14% | 13.7% | 3.8% |
| Sep 2026 | — | — | — | — | — |
How has the Graham Consulting and Madison Recruitment comparison changed over the last 12 months?
3 findings
- Madison Recruitment was ahead of Graham Consulting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Graham Consulting’s estimated Share of Search among christchurch recruitment agencies in New Zealand moved from 9.7% to 13.7%, and its estimated monthly branded searches moved from 880 to 1.3K.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among christchurch recruitment agencies in New Zealand moved from 26.9% to 25.3%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for New Zealand christchurch recruitment agencies in August 2026?
2 changes
In August 2026, Graham Consulting gained estimated Share of Search among christchurch recruitment agencies in New Zealand, from 8.8% to 13.7%.
In August 2026, Madison Recruitment lost estimated Share of Search among christchurch recruitment agencies in New Zealand, from 26.4% to 25.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Graham Consulting’s and Madison Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Graham Consulting
6 branded search terms
- graham consulting
- graham consulting christchurch
- graham consulting jobs
- graham consulting recruitment
- graham consulting services
- grahamconsulting
Madison Recruitment
13 branded search terms
- madison co nz
- Madison Recruitment
- madison recruitment agency
- madison recruitment auckland
- madison recruitment christchurch
- madison recruitment hamilton
- madison recruitment jobs
- madison recruitment masterton
- madison recruitment new zealand
- madison recruitment nz
- madison recruitment tauranga
- madison recruitment wellington
- madison.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.