Brandwave

Ryan Recruitment vs Trade Assist:Which is more popular?

In September 2026, Ryan Recruitment had more branded searches than Trade Assist among Christchurch recruitment agencies in New Zealand. Ryan Recruitment had about 1,010 branded searches, while Trade Assist had 480. Ryan Recruitment made up 32.4% of all Christchurch recruitment agency searches we track, and Trade Assist accounted for 15.4%. When we asked ChatGPT and Google AI Overviews about Christchurch recruitment agencies, both Ryan Recruitment and Trade Assist appeared in all three answers. Ryan Recruitment was mentioned before Trade Assist in every answer.

Among Christchurch recruitment agencies in New Zealand in September 2026

Who do people search for more?

Ryan Recruitment, about 2 searches for every 1 for Trade Assist

Ryan Recruitment 1K searchesTrade Assist 480 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Ryan Recruitment in 3 of 3Trade Assist in 3 of 3

Who does AI recommend more?

Ryan Recruitment, named ahead of Trade Assist in every answer

Ryan Recruitment first in 3Trade Assist never first

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Top Christchurch recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Ryan Recruitment and Trade Assist showed up in all three answers. Ryan Recruitment was listed before Trade Assist in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryan Recruitment1st
  2. Trade Assist2nd
  3. Enterprise Recruitment3rd
  4. Talent Hive4th
  5. Robert Walters5th
  6. Madison Recruitment6th
  7. Hays7th
  8. Graham Consulting–
  9. NZ Recruit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Ryan Recruitment or Trade Assist more popular in search?

This chart shows how often people search Google for Ryan Recruitment and Trade Assist by name. Each line represents a brand's share of searches for all nine Christchurch recruitment agencies we track, month by month, from searches in New Zealand.

Ryan Recruitment and Trade Assist among Christchurch recruitment agencies in New Zealand, by month

Share of searches by month for Ryan Recruitment, Trade Assist. The figures are in the table below the chart.

View monthly share of searches table
MonthRyan RecruitmentGraham ConsultingTrade AssistEnterprise RecruitmentNZ RecruitMadison RecruitmentHaysRobert WaltersTalent Hive
Oct 202531%7.7%20.6%14.3%7.3%6.3%5.9%5.9%1%
Nov 202531.7%7.8%21%14.6%6%6.8%7.5%3.9%0.71%
Dec 202532.6%7.6%17.4%12%9.2%9.8%8.2%2.7%0.54%
Jan 202627.2%8.2%17.9%15.3%9.7%8.6%6.7%5.2%1.1%
Feb 202631.5%9.7%14%14.7%11.5%6.1%6.5%5%1.1%
Mar 202629%10.7%15.6%16.3%8.5%7.5%7.2%4.6%0.65%
Apr 202631.8%12.1%13.9%14.6%9.3%6.4%6.1%5%0.71%
May 202635.7%9.9%13.8%14.5%9.2%6.4%4.9%4.9%0.71%
Jun 202630.2%8.4%14.4%15%11.7%10.2%6.3%3.3%0.6%
Jul 202634%11.4%13.1%11.4%10.8%7.4%5.1%5.7%1%
Aug 202630.4%22.3%11.7%12%6.3%7.8%5.1%3.3%0.9%
Sep 202632.4%15.7%15.4%10.9%8.3%7.4%4.8%4.5%0.64%

How has the Ryan Recruitment and Trade Assist comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch recruitment agencies in September 2026?

2 changes

  1. In September 2026, Trade Assist overtook Enterprise Recruitment to rank 3rd among Christchurch recruitment agencies in New Zealand, with 15.4% of the searches.

  2. In September 2026, Ryan Recruitment gained share of searches among Christchurch recruitment agencies in New Zealand, from 30.4% to 32.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ryan Recruitment’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ryan Recruitment

2 branded search terms

  • ryan recruitment
  • ryan recruitment jobs

Trade Assist

1 branded search term

  • Trade Assist

How the Brand Demand Index is measured

Other head-to-heads among Christchurch recruitment agencies

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