Brandwave

Alpha Recruitment vs Madison Recruitment:Which is more popular by branded search in New Zealand?

In August 2026, Madison Recruitment had more branded searches than Alpha Recruitment among auckland recruitment agencies in New Zealand. Madison Recruitment was estimated to have 2.4K branded searches compared to Alpha Recruitment’s 1.7K, and held a 15.2% Share of Search versus Alpha Recruitment’s 10.6%.

Share of Search among auckland recruitment agencies in New Zealand in August 2026Which is more popular in search, Alpha Recruitment or Madison Recruitment?
Alpha Recruitment10.6%1.7K searches
vs
Madison Recruitment15.2%2.4K searches
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Which is more popular in search, Alpha Recruitment or Madison Recruitment?

Compare Auckland recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Alpha Recruitment and Madison Recruitment among auckland recruitment agencies in New Zealand, by month

Share of Search by month for Madison Recruitment, Alpha Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthCoverstaffHaysMadison RecruitmentRandstadAlpha Recruitment
Oct 202522.4%19.2%10.7%41.2%6.6%
Nov 202532.8%27.6%14.2%15.3%10.2%
Dec 202530.4%27.6%17.5%14.4%10.1%
Jan 202632.4%29%18.1%12.3%8.2%
Feb 202633.9%27.2%19.1%11.3%8.4%
Mar 202632.3%29.4%15.9%11.9%10.5%
Apr 202630.4%29.7%14.7%13.6%11.6%
May 202630.3%28.7%15.8%13.5%11.7%
Jun 202632%27.5%16.3%11.9%12.3%
Jul 202633.1%26.2%16.2%12.8%11.7%
Aug 202635.6%25.9%15.2%12.6%10.6%
Sep 2026—————

How has the Alpha Recruitment and Madison Recruitment comparison changed over the last 12 months?

How did search popularity change for New Zealand auckland recruitment agencies in August 2026?

  1. In August 2026, Alpha Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 11.7% to 10.6%.

  2. In August 2026, Madison Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 16.2% to 15.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Alpha Recruitment’s and Madison Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alpha Recruitment

12 branded search terms

  • alpha jobs
  • alpha recruitment
  • alpha recruitment agency
  • alpha recruitment alphajobs
  • alpha recruitment auckland
  • alpha recruitment jobs
  • alpha recruitment nz
  • alpha recruitment services
  • alpha recruitment wellington
  • alphajobs
  • alphajobs.co.nz
  • alpharecruitment

Madison Recruitment

13 branded search terms

  • madison co nz
  • Madison Recruitment
  • madison recruitment agency
  • madison recruitment auckland
  • madison recruitment christchurch
  • madison recruitment hamilton
  • madison recruitment jobs
  • madison recruitment masterton
  • madison recruitment new zealand
  • madison recruitment nz
  • madison recruitment tauranga
  • madison recruitment wellington
  • madison.co.nz

How the Brand Demand Index is measured

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