Beyond Recruitment vs Madison Recruitment:Which is more popular in New Zealand?
In October 2026, Beyond Recruitment and Madison Recruitment were level in searches among general professional recruitment in New Zealand, with an estimated 1.6K versus 1.7K branded searches, at 13.3% and 13.7% of the total. When we asked ChatGPT and Google AI Overviews about general professional recruitment, Beyond Recruitment appeared in three of the four answers and Madison Recruitment in two. Beyond Recruitment was mentioned before Madison Recruitment in two out of three answers.
Who do people search for more?
Madison Recruitment and Beyond Recruitment are searched for about as often as each other.
Who does AI mention more?
Beyond Recruitment, mentioned in 3 of 4 answers, Madison Recruitment in 2
Who does AI recommend more?
Beyond Recruitment, named ahead of Madison Recruitment in 2 of 3 answers
Follow Beyond Recruitment vs Madison Recruitment and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top general professional recruitment in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Beyond Recruitment was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Madison Recruitment was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Beyond Recruitment was listed before Madison Recruitment in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beyond Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Robert Walters3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Madison Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Frog Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Consult Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kinetic Recruitment1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Hunter Campbell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Enterprise Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- 1st Call Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Greenlight Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about general professional recruitment
4 answers
Asked ChatGPT
“Which general professional recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best general professional recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best general professional recruitment agency in New Zealand for a professional role?”
Searched Google, AI Overview
“recruitment agencies nz”
Searched Google, AI Overview
“staffing agency nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Beyond Recruitment or Madison Recruitment more popular in search?
This chart shows how often people search Google for Beyond Recruitment and Madison Recruitment by name. Each line represents a brand's share of searches for all 13 general professional recruitment we track, month by month, from searches in New Zealand.
Share of searches by month for Madison Recruitment, Beyond Recruitment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hunter Campbell | Enterprise Recruitment | Madison Recruitment | Beyond Recruitment | Robert Walters | 1st Call Recruitment | Consult Recruitment | Greenlight Recruitment | Frog Recruitment | Kinetic Recruitment | Origin Talent | Evolve Recruitment | Eclipse Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.5% | 18.2% | 14.5% | 9.5% | 10.4% | 6.4% | 6.4% | 4.3% | 3.6% | 6.6% | 2.9% | 1.2% | 1.5% |
| Dec 2025 | 11.3% | 17.8% | 18.4% | 9.5% | 11.5% | 9.5% | 6.3% | 4.3% | 3.4% | 4.3% | 1.9% | 0.53% | 1.2% |
| Jan 2026 | 8.4% | 15.7% | 19.8% | 10.2% | 11.4% | 7.9% | 7.8% | 5.6% | 3.7% | 5.7% | 1.4% | 0.85% | 1.7% |
| Feb 2026 | 12.7% | 15% | 18.7% | 9.8% | 12.9% | 7.9% | 7.5% | 4.5% | 3% | 4.5% | 1.1% | 1.3% | 1.1% |
| Mar 2026 | 14% | 13.8% | 17.3% | 11.1% | 12.3% | 7% | 9% | 4.1% | 3.3% | 4.1% | 1.5% | 1.4% | 0.96% |
| Apr 2026 | 11.1% | 16% | 15.9% | 13% | 13.7% | 7.2% | 7.1% | 4.7% | 3.9% | 3.2% | 2.2% | 1.1% | 0.88% |
| May 2026 | 13% | 15% | 15.2% | 12.3% | 12.9% | 6.8% | 7.6% | 4.6% | 5.5% | 2.5% | 2% | 2% | 0.69% |
| Jun 2026 | 12.2% | 17.8% | 14.3% | 11.6% | 12.5% | 7.3% | 7.2% | 5.2% | 5.2% | 2.9% | 1.9% | 1.2% | 0.72% |
| Jul 2026 | 12.8% | 18.7% | 14.7% | 12% | 12.8% | 6.7% | 7.5% | 4.5% | 4.4% | 2.5% | 1.3% | 1.3% | 0.9% |
| Aug 2026 | 18.3% | 14.6% | 14.4% | 11.9% | 10.5% | 6.6% | 7.4% | 5.4% | 4.4% | 2.4% | 1.9% | 1.3% | 1% |
| Sep 2026 | 10.9% | 15.3% | 15% | 14.8% | 10.8% | 6.9% | 10% | 4.5% | 4.6% | 2.5% | 2.1% | 1.6% | 0.92% |
| Oct 2026 | 16.5% | 13.9% | 13.7% | 13.3% | 11.2% | 7.3% | 7.2% | 4.9% | 4% | 2.7% | 2.7% | 1.7% | 0.66% |
How has branded search for Beyond Recruitment and Madison Recruitment changed in New Zealand over the last 12 months?
3 findings
- Madison Recruitment was ahead of Beyond Recruitment in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Beyond Recruitment’s share of searches among general professional recruitment in New Zealand moved from 9.5% to 13.3%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending October 2026, Madison Recruitment’s share of searches among general professional recruitment in New Zealand moved from 14.5% to 13.7%, and its estimated monthly branded searches moved from 2K to 1.7K.
How did search popularity change for New Zealand general professional recruitment in October 2026?
3 changes
In October 2026, Hunter Campbell overtook Enterprise Recruitment and 2 others to become the leader among general professional recruitment in New Zealand, with 16.5% of the searches.
In October 2026, Beyond Recruitment lost share of searches among general professional recruitment in New Zealand, from 14.8% to 13.3%.
In October 2026, Madison Recruitment lost share of searches among general professional recruitment in New Zealand, from 15% to 13.7%.
How are Beyond Recruitment’s and Madison Recruitment’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Beyond Recruitment’s and Madison Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beyond Recruitment
2 branded search terms
- Beyond Recruitment
- beyond recruitment jobs
Madison Recruitment
3 branded search terms
- Madison Recruitment
- madison recruitment hamilton
- madison recruitment jobs
Other head-to-heads among general professional recruitment
- Hunter Campbell vs Enterprise Recruitment: compare popularity
- Hunter Campbell vs Madison Recruitment: compare popularity
- Hunter Campbell vs Beyond Recruitment: compare popularity
- Hunter Campbell vs Robert Walters: compare popularity
- Enterprise Recruitment vs Madison Recruitment: compare popularity
- Enterprise Recruitment vs Beyond Recruitment: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.