Brandwave

How popular isOrigin Talent?

In September 2026, people searched for Origin Talent by name about 270 times in New Zealand, about the same as the previous year. These searches made up 2.1% of all New Zealand general professional recruitment searches, placing Origin Talent 11th out of 13 brands. When we asked both ChatGPT and Google AI Overviews about general professional recruitment, Origin Talent did not appear in any of the answers.

Search and AI answers in September 2026

Origin Talent is the 11th most searched of 13 competitors and not listed in any AI answer.

  1. Enterprise RecruitmentShare of searches 15.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Madison RecruitmentShare of searches 15%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. Beyond RecruitmentShare of searches 14.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. Hunter CampbellShare of searches 10.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Origin TalentShare of searches 2.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+8 more

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Top general professional recruitment in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Origin Talent did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beyond Recruitment1st
  2. Madison Recruitment2nd
  3. Robert Walters3rd
  4. Frog Recruitment4th
  5. Consult Recruitment5th
  6. Enterprise Recruitment–
  7. Hunter Campbell–
  8. +2 more
  9. Kinetic Recruitment–
  10. Origin Talent–
  11. Evolve Recruitment–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beyond Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Robert Walters3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Madison Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frog Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Consult Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kinetic Recruitment1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Enterprise Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hunter Campbell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 1st Call Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Origin Talent0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about general professional recruitment

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which general professional recruitment compete with Origin Talent?

Origin Talent against general professional recruitment in New Zealand, by month

Share of searches by month for Enterprise Recruitment, Madison Recruitment, Beyond Recruitment, Hunter Campbell, Robert Walters, Consult Recruitment, 1st Call Recruitment, Frog Recruitment, Greenlight Recruitment, Kinetic Recruitment, Origin Talent. The figures are in the table below the chart.

View monthly share of searches table
MonthEnterprise RecruitmentMadison RecruitmentBeyond RecruitmentHunter CampbellRobert WaltersConsult Recruitment1st Call RecruitmentFrog RecruitmentGreenlight RecruitmentKinetic RecruitmentOrigin TalentEvolve RecruitmentEclipse Recruitment
Oct 202515.4%15%10.1%13%13.5%10%6.9%3.1%4.6%4.6%2%0.69%1.1%
Nov 202518.2%14.5%9.5%14.5%10.4%6.4%6.4%3.6%4.3%6.6%2.9%1.2%1.5%
Dec 202517.8%18.4%9.5%11.3%11.5%6.3%9.5%3.4%4.3%4.3%1.9%0.53%1.2%
Jan 202615.7%19.8%10.2%8.4%11.4%7.8%7.9%3.7%5.6%5.7%1.4%0.85%1.7%
Feb 202615%18.7%9.8%12.7%12.9%7.5%7.9%3%4.5%4.5%1.1%1.3%1.1%
Mar 202613.8%17.3%11.1%14%12.3%9%7%3.3%4.1%4.1%1.5%1.4%0.96%
Apr 202616%15.9%13%11.1%13.7%7.1%7.2%3.9%4.7%3.2%2.2%1.1%0.88%
May 202615%15.2%12.3%13%12.9%7.6%6.8%5.5%4.6%2.5%2%2%0.69%
Jun 202617.8%14.3%11.6%12.2%12.5%7.2%7.3%5.2%5.2%2.9%1.9%1.2%0.72%
Jul 202618.7%14.7%12%12.8%12.8%7.5%6.7%4.4%4.5%2.5%1.3%1.3%0.9%
Aug 202614.6%14.4%11.9%18.3%10.5%7.4%6.6%4.4%5.4%2.4%1.9%1.3%1%
Sep 202615.3%15%14.8%10.9%10.8%10%6.9%4.6%4.5%2.5%2.1%1.6%0.92%

  1. 1.Enterprise Recruitment

    15.3%

    Moved from 2nd to 1st. 2K estimated branded searches, +0.51% vs prior month. Share +0.7 points.

  2. 2.Madison Recruitment

    15%

    Moved from 3rd to 2nd. 1.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Beyond Recruitment

    14.8%

    Moved from 4th to 3rd. 1.9K estimated branded searches, +18.5% vs prior month. Share +2.9 points.

  4. 4.Hunter Campbell

    10.9%

    Moved from 1st to 4th. 1.4K estimated branded searches, -43% vs prior month. Share -7.4 points.

  5. 5.Robert Walters

    10.8%

    Held 5th. 1.4K estimated branded searches, -1.4% vs prior month. Share +0.3 points.

  6. 6.Consult Recruitment

    10%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +2.6 points.

  7. 7.1st Call Recruitment

    6.9%

    Held 7th. 890 estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Frog Recruitment

    4.6%

    Moved from 9th to 8th. 600 estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Greenlight Recruitment

    4.5%

    Moved from 8th to 9th. 590 estimated branded searches, -19.2% vs prior month. Share -0.8 points.

  10. 10.Kinetic Recruitment

    2.5%

    Held 10th. 330 estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Origin Talent

    2.1%

    Held 11th. 270 estimated branded searches, +3.8% vs prior month. Share +0.2 points.

  12. 12.Evolve Recruitment

    1.6%

    Held 12th. 210 estimated branded searches, +23.5% vs prior month. Share +0.4 points.

  13. 13.Eclipse Recruitment

    0.92%

    Held 13th. 120 estimated branded searches, -14.3% vs prior month. Share -0.1 points.

Compare popularity between Origin Talent and its closest rivals

Every comparison with Origin Talent

12 comparisons

How has branded search demand for Origin Talent changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Origin Talent in New Zealand held steady, from 260 to 270.
  • Across the 12 months ending September 2026, Origin Talent’s share of searches among general professional recruitment in New Zealand peaked at 2.9% in November 2025 and was lowest at 1.1% in February 2026.

How did search popularity change for New Zealand general professional recruitment in September 2026?

6 changes

  1. In September 2026, Enterprise Recruitment overtook Hunter Campbell to become the leader among general professional recruitment in New Zealand, with 15.3% of the searches.

  2. In September 2026, Madison Recruitment overtook Hunter Campbell to rank 2nd among general professional recruitment in New Zealand, with 15% of the searches.

  3. In September 2026, Beyond Recruitment overtook Hunter Campbell to rank 3rd among general professional recruitment in New Zealand, with 14.8% of the searches.

  4. In September 2026, Consult Recruitment gained share of searches among general professional recruitment in New Zealand, from 7.4% to 10%.

  5. In September 2026, Hunter Campbell lost share of searches among general professional recruitment in New Zealand, from 18.3% to 10.9%.

  6. In September 2026, Greenlight Recruitment lost share of searches among general professional recruitment in New Zealand, from 5.4% to 4.5%.

How are Origin Talent’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Origin Talent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Origin Talent
  • origin talent jobs

Do you work for Origin Talent? To request corrections or removal please contact us via our support page and we will be happy to assist.

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