Brandwave

General professional recruitment in New Zealand:Which brands are most popular in search?

In August 2026, Enterprise Recruitment was the most searched among general professional recruitment in New Zealand, with an estimated 2.6K branded searches and 17.5% estimated Share of Search within this set.

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Share of SearchLeaderboard

Generalist and multi-discipline professional recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among general professional recruitment in New Zealand, by month

Share of Search by month for Enterprise Recruitment, Hunter Campbell, Madison Recruitment, Beyond Recruitment, Robert Walters, Consult Recruitment, 1st Call Recruitment, Greenlight Recruitment, Frog Recruitment, Kinetic Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthEnterprise RecruitmentHunter CampbellMadison RecruitmentBeyond RecruitmentRobert WaltersConsult Recruitment1st Call RecruitmentGreenlight RecruitmentFrog RecruitmentKinetic RecruitmentOrigin TalentEvolve RecruitmentEclipse Recruitment
Oct 202516.7%11.8%17%11.6%12.2%9.6%6.3%4.2%2.8%4.2%1.8%0.84%0.98%
Nov 202520.1%13.2%15.8%10.9%9.4%6.1%5.9%4%3.2%6%2.6%1.4%1.4%
Dec 202519.6%10.2%20.4%10.6%10.4%6.1%8.6%3.8%3.1%3.8%1.7%0.58%1.1%
Jan 202617.6%7.6%21.8%11.3%10.3%7.1%7.1%5%3.3%5.1%1.3%1%1.5%
Feb 202616.6%11.5%21.1%10.9%11.6%7%7.1%4%2.7%4%1%1.4%1%
Mar 202616.1%12.8%18.6%12.2%11.1%8.4%6.4%3.8%3%3.8%1.4%1.6%0.88%
Apr 202618.8%9.9%17.6%13.7%12.3%6.6%6.5%4.3%3.5%2.9%1.9%1.2%0.79%
May 202617.1%11.6%17.7%13.1%11.6%7.2%6.1%4.1%4.9%2.2%1.8%2%0.61%
Jun 202621.2%10.8%16.4%12%11.1%6.6%6.5%4.6%4.6%2.5%1.7%1.3%0.64%
Jul 202620.9%11.4%16.6%13%11.5%7.1%6%4%3.9%2.2%1.2%1.3%0.8%
Aug 202617.5%16.5%15.9%12.8%9.4%7%5.9%4.8%4%2.2%1.7%1.3%0.93%
Sep 2026—————————————

This month’s ranking, August 2026

  1. Held 1st. 2.6K estimated branded searches, -16% vs prior month. Share -3.4 points.

  2. Moved from 5th to 2nd. 2.5K estimated branded searches, +45.6% vs prior month. Share +5.1 points.

  3. Moved from 2nd to 3rd. 2.4K estimated branded searches, -4% vs prior month. Share -0.8 points.

  4. Moved from 3rd to 4th. 1.9K estimated branded searches, -1% vs prior month. Share -0.2 points.

  5. Moved from 4th to 5th. 1.4K estimated branded searches, -17.4% vs prior month. Share -2.1 points.

  6. Held 6th. 1.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. Held 7th. 890 estimated branded searches, -1.1% vs prior month. Share -0.1 points.

  8. Held 8th. 730 estimated branded searches, +21.7% vs prior month. Share +0.8 points.

  9. Held 9th. 600 estimated branded searches, +1.7% vs prior month. Share 0 points.

  10. Held 10th. 330 estimated branded searches, 0% vs prior month. Share 0 points.

  11. Moved from 12th to 11th. 260 estimated branded searches, +44.4% vs prior month. Share +0.5 points.

  12. Moved from 11th to 12th. 190 estimated branded searches, 0% vs prior month. Share 0 points.

  13. Held 13th. 140 estimated branded searches, +16.7% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among general professional recruitment in New Zealand?

In August 2026, Enterprise Recruitment was the most searched among general professional recruitment in New Zealand, with an estimated 2.6K branded searches and 17.5% estimated Share of Search within this set. Hunter Campbell is in 2nd place, 0.9 percentage points behind at 16.5% Share of Search.

New Zealand general professional recruitment, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Enterprise Recruitment16.7% → 17.5%21.2%Jun 202616.1%Mar 20262nd → 1st
Hunter Campbell11.8% → 16.5%16.5%Aug 20267.6%Jan 20264th → 2nd
Madison Recruitment17% → 15.9%21.8%Jan 202615.8%Nov 20251st → 3rd
Beyond Recruitment11.6% → 12.8%13.7%Apr 202610.6%Dec 20255th → 4th
Robert Walters12.2% → 9.4%12.3%Apr 20269.4%Aug 20263rd → 5th
Consult Recruitment9.6% → 7%9.6%Oct 20256.1%Dec 20256th
1st Call Recruitment6.3% → 5.9%8.6%Dec 20255.9%Nov 20257th
Greenlight Recruitment4.2% → 4.8%5%Jan 20263.8%Mar 20268th
Frog Recruitment2.8% → 4%4.9%May 20262.7%Feb 202610th → 9th
Kinetic Recruitment4.2% → 2.2%6%Nov 20252.2%Aug 20269th → 10th
Origin Talent1.8% → 1.7%2.6%Nov 20251%Feb 202611th
Evolve Recruitment0.84% → 1.3%2%May 20260.58%Dec 202513th → 12th
Eclipse Recruitment0.98% → 0.93%1.5%Jan 20260.61%May 202612th → 13th

Each finding as a sentence

  • Across the 11 months ending August 2026, Enterprise Recruitment’s estimated Share of Search among general professional recruitment in New Zealand increased from 16.7% to 17.5%.
  • Across the 11 months ending August 2026, Hunter Campbell’s estimated Share of Search among general professional recruitment in New Zealand increased from 11.8% to 16.5%.
  • Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among general professional recruitment in New Zealand decreased from 17% to 15.9%.
  • Across the 11 months ending August 2026, Beyond Recruitment’s estimated Share of Search among general professional recruitment in New Zealand increased from 11.6% to 12.8%.
  • Across the 11 months ending August 2026, Robert Walters’ estimated Share of Search among general professional recruitment in New Zealand decreased from 12.2% to 9.4%.
  • Across the 11 months ending August 2026, Consult Recruitment’s estimated Share of Search among general professional recruitment in New Zealand decreased from 9.6% to 7%.
  • Across the 11 months ending August 2026, Greenlight Recruitment’s estimated Share of Search among general professional recruitment in New Zealand increased from 4.2% to 4.8%.
  • Across the 11 months ending August 2026, Frog Recruitment’s estimated Share of Search among general professional recruitment in New Zealand increased from 2.8% to 4%.
  • Across the 11 months ending August 2026, Kinetic Recruitment’s estimated Share of Search among general professional recruitment in New Zealand decreased from 4.2% to 2.2%.
  • Across the 11 months ending August 2026, Enterprise Recruitment’s estimated Share of Search among general professional recruitment in New Zealand peaked at 21.2% in June 2026 and was lowest at 16.1% in March 2026.
  • Across the 11 months ending August 2026, Hunter Campbell’s estimated Share of Search among general professional recruitment in New Zealand peaked at 16.5% in August 2026 and was lowest at 7.6% in January 2026.
  • Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among general professional recruitment in New Zealand peaked at 21.8% in January 2026 and was lowest at 15.8% in November 2025.
  • Across the 11 months ending August 2026, Beyond Recruitment’s estimated Share of Search among general professional recruitment in New Zealand peaked at 13.7% in April 2026 and was lowest at 10.6% in December 2025.
  • Across the 11 months ending August 2026, Robert Walters’ estimated Share of Search among general professional recruitment in New Zealand peaked at 12.3% in April 2026 and was lowest at 9.4% in August 2026.
  • Across the 11 months ending August 2026, Consult Recruitment’s estimated Share of Search among general professional recruitment in New Zealand peaked at 9.6% in October 2025 and was lowest at 6.1% in December 2025.
  • Across the 11 months ending August 2026, 1st Call Recruitment’s estimated Share of Search among general professional recruitment in New Zealand peaked at 8.6% in December 2025 and was lowest at 5.9% in November 2025.
  • Across the 11 months ending August 2026, Greenlight Recruitment’s estimated Share of Search among general professional recruitment in New Zealand peaked at 5% in January 2026 and was lowest at 3.8% in March 2026.
  • Across the 11 months ending August 2026, Frog Recruitment’s estimated Share of Search among general professional recruitment in New Zealand peaked at 4.9% in May 2026 and was lowest at 2.7% in February 2026.
  • Across the 11 months ending August 2026, Kinetic Recruitment’s estimated Share of Search among general professional recruitment in New Zealand peaked at 6% in November 2025 and was lowest at 2.2% in August 2026.
  • Across the 11 months ending August 2026, Origin Talent’s estimated Share of Search among general professional recruitment in New Zealand peaked at 2.6% in November 2025 and was lowest at 1% in February 2026.
  • Across the 11 months ending August 2026, Evolve Recruitment’s estimated Share of Search among general professional recruitment in New Zealand peaked at 2% in May 2026 and was lowest at 0.58% in December 2025.
  • Across the 11 months ending August 2026, Enterprise Recruitment rose from 2nd to 1st among general professional recruitment in New Zealand.
  • Across the 11 months ending August 2026, Hunter Campbell rose from 4th to 2nd among general professional recruitment in New Zealand.
  • Across the 11 months ending August 2026, Madison Recruitment fell from 1st to 3rd among general professional recruitment in New Zealand.
  • Across the 11 months ending August 2026, Beyond Recruitment rose from 5th to 4th among general professional recruitment in New Zealand.
  • Across the 11 months ending August 2026, Robert Walters fell from 3rd to 5th among general professional recruitment in New Zealand.
  • Across the 11 months ending August 2026, Frog Recruitment rose from 10th to 9th among general professional recruitment in New Zealand.
  • Across the 11 months ending August 2026, Kinetic Recruitment fell from 9th to 10th among general professional recruitment in New Zealand.
  • Across the 11 months ending August 2026, Evolve Recruitment rose from 13th to 12th among general professional recruitment in New Zealand.
  • Across the 11 months ending August 2026, Eclipse Recruitment fell from 12th to 13th among general professional recruitment in New Zealand.
  • Across the 11 months ending August 2026, 1st Call Recruitment and Origin Talent held steady: their estimated Share of Search among general professional recruitment in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand general professional recruitment in August 2026?

  1. In August 2026, Hunter Campbell overtook Robert Walters to rank 2nd among general professional recruitment in New Zealand, at 16.5%.

  2. In August 2026, Origin Talent overtook Evolve Recruitment to rank 11th among general professional recruitment in New Zealand, at 1.7%.

  3. In August 2026, Greenlight Recruitment gained estimated Share of Search among general professional recruitment in New Zealand, from 4% to 4.8%.

  4. In August 2026, Enterprise Recruitment lost estimated Share of Search among general professional recruitment in New Zealand, from 20.9% to 17.5%.

  5. In August 2026, Robert Walters lost estimated Share of Search among general professional recruitment in New Zealand, from 11.5% to 9.4%.

  6. In August 2026, Madison Recruitment lost estimated Share of Search among general professional recruitment in New Zealand, from 16.6% to 15.9%.

  7. Evolve Recruitment’s estimated Share of Search among general professional recruitment in New Zealand has lost ground for 3 months in a row, from 2% to 1.3% in August 2026.

  8. Estimated monthly branded searches for Frog Recruitment in New Zealand rose 50% over 11 measured months, from 400 to 600 in August 2026.

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