General professional recruitment in New Zealand:Which are most popular?

Name: General professional recruitment in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Hunter Campbell was the most searched general professional recruitment in New Zealand, accounting for 16.5% of all searches among the 13 brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Beyond Recruitment and Robert Walters were mentioned most often, in three of the four answers. Beyond Recruitment was recommended most often, coming first in two out of three responses that gave a list.

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Top general professional recruitment in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Beyond Recruitment and Robert Walters were mentioned most often, in three of the four answers. Beyond Recruitment was recommended most often, coming first in two out of three answers that gave a list. Madison Recruitment was second, and Robert Walters was third. Hunter Campbell, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Beyond Recruitment	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Robert Walters	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Madison Recruitment	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Frog Recruitment	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Consult Recruitment	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Kinetic Recruitment	Named in 0 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	1 of 4
Hunter Campbell	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Enterprise Recruitment	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
1st Call Recruitment	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Greenlight Recruitment	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Origin Talent	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Evolve Recruitment	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Eclipse Recruitment	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Beyond Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Robert Walters3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Madison Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Frog Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Consult Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kinetic Recruitment1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Hunter Campbell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Enterprise Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
1st Call Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Greenlight Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Origin Talent0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Evolve Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Eclipse Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about general professional recruitment

4 answers

Asked ChatGPT
“Which general professional recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best general professional recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best general professional recruitment agency in New Zealand for a professional role?”
Searched Google, AI Overview
“recruitment agencies nz”
1. 1Kinetic Recruitment
Searched Google, AI Overview
“staffing agency nz”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which general professional recruitment do people search for most?

This chart shows how often people search Google for each general professional recruitment by name. Each line represents a brand's share of searches for all 13 general professional recruitment we track, month by month, from searches in New Zealand.

Share of searches among general professional recruitment in New Zealand, by month

Month	Hunter Campbell	Enterprise Recruitment	Madison Recruitment	Beyond Recruitment	Robert Walters	1st Call Recruitment	Consult Recruitment	Greenlight Recruitment	Frog Recruitment	Kinetic Recruitment	Origin Talent	Evolve Recruitment	Eclipse Recruitment
Nov 2025	14.5%	18.2%	14.5%	9.5%	10.4%	6.4%	6.4%	4.3%	3.6%	6.6%	2.9%	1.2%	1.5%
Dec 2025	11.3%	17.8%	18.4%	9.5%	11.5%	9.5%	6.3%	4.3%	3.4%	4.3%	1.9%	0.53%	1.2%
Jan 2026	8.4%	15.7%	19.8%	10.2%	11.4%	7.9%	7.8%	5.6%	3.7%	5.7%	1.4%	0.85%	1.7%
Feb 2026	12.7%	15%	18.7%	9.8%	12.9%	7.9%	7.5%	4.5%	3%	4.5%	1.1%	1.3%	1.1%
Mar 2026	14%	13.8%	17.3%	11.1%	12.3%	7%	9%	4.1%	3.3%	4.1%	1.5%	1.4%	0.96%
Apr 2026	11.1%	16%	15.9%	13%	13.7%	7.2%	7.1%	4.7%	3.9%	3.2%	2.2%	1.1%	0.88%
May 2026	13%	15%	15.2%	12.3%	12.9%	6.8%	7.6%	4.6%	5.5%	2.5%	2%	2%	0.69%
Jun 2026	12.2%	17.8%	14.3%	11.6%	12.5%	7.3%	7.2%	5.2%	5.2%	2.9%	1.9%	1.2%	0.72%
Jul 2026	12.8%	18.7%	14.7%	12%	12.8%	6.7%	7.5%	4.5%	4.4%	2.5%	1.3%	1.3%	0.9%
Aug 2026	18.3%	14.6%	14.4%	11.9%	10.5%	6.6%	7.4%	5.4%	4.4%	2.4%	1.9%	1.3%	1%
Sep 2026	10.9%	15.3%	15%	14.8%	10.8%	6.9%	10%	4.5%	4.6%	2.5%	2.1%	1.6%	0.92%
Oct 2026	16.5%	13.9%	13.7%	13.3%	11.2%	7.3%	7.2%	4.9%	4%	2.7%	2.7%	1.7%	0.66%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 4th to 1st	Hunter Campbell	16.5%	2K	+41.5%	+5.6 pointsmoved from 4th to 1st
2, moved from 1st to 2nd	Enterprise Recruitment	13.9%	1.7K	-15.1%	-1.4 pointsmoved from 1st to 2nd
3, moved from 2nd to 3rd	Madison Recruitment	13.7%	1.7K	-14.4%	-1.3 pointsmoved from 2nd to 3rd
4, moved from 3rd to 4th	Beyond Recruitment	13.3%	1.6K	-15.6%	-1.5 pointsmoved from 3rd to 4th
5, held 5th	Robert Walters	11.2%	1.4K	-2.9%	+0.4 points
6, moved from 7th to 6th	1st Call Recruitment	7.3%	890	0%	+0.5 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Consult Recruitment	7.2%	880	-32.3%	-2.8 pointsmoved from 6th to 7th
8, moved from 9th to 8th	Greenlight Recruitment	4.9%	600	+1.7%	+0.4 pointsmoved from 9th to 8th
9, moved from 8th to 9th	Frog RecruitmentPeople2People	4%	490	-18.3%	-0.6 pointsmoved from 8th to 9th
10, held 10th	Kinetic Recruitment	2.7%	330	0%	+0.2 points
11, held 11th	Origin Talent	2.7%	330	+22.2%	+0.6 points
12, held 12th	Evolve Recruitment	1.7%	210	0%	+0.1 points
13, held 13th	Eclipse Recruitment	0.66%	80	-33.3%	-0.3 points

1.Hunter Campbell
16.5%
Moved from 4th to 1st. 2K estimated branded searches, +41.5% vs prior month. Share +5.6 points.
2.Enterprise Recruitment
13.9%
Moved from 1st to 2nd. 1.7K estimated branded searches, -15.1% vs prior month. Share -1.4 points.
3.Madison Recruitment
13.7%
Moved from 2nd to 3rd. 1.7K estimated branded searches, -14.4% vs prior month. Share -1.3 points.
4.Beyond Recruitment
13.3%
Moved from 3rd to 4th. 1.6K estimated branded searches, -15.6% vs prior month. Share -1.5 points.
5.Robert Walters
11.2%
Held 5th. 1.4K estimated branded searches, -2.9% vs prior month. Share +0.4 points.
6.1st Call Recruitment
7.3%
Moved from 7th to 6th. 890 estimated branded searches, 0% vs prior month. Share +0.5 points.
7.Consult Recruitment
7.2%
Moved from 6th to 7th. 880 estimated branded searches, -32.3% vs prior month. Share -2.8 points.
8.Greenlight Recruitment
4.9%
Moved from 9th to 8th. 600 estimated branded searches, +1.7% vs prior month. Share +0.4 points.
9.Frog Recruitment
4%
Moved from 8th to 9th. 490 estimated branded searches, -18.3% vs prior month. Share -0.6 points.
10.Kinetic Recruitment
2.7%
Held 10th. 330 estimated branded searches, 0% vs prior month. Share +0.2 points.
11.Origin Talent
2.7%
Held 11th. 330 estimated branded searches, +22.2% vs prior month. Share +0.6 points.
12.Evolve Recruitment
1.7%
Held 12th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.
13.Eclipse Recruitment
0.66%
Held 13th. 80 estimated branded searches, -33.3% vs prior month. Share -0.3 points.

Which brand is most popular in search among general professional recruitment in New Zealand?

13 brands

In October 2026, Hunter Campbell was the most searched among general professional recruitment in New Zealand, with an estimated 2K branded searches, 16.5% of all searches for the 13 tracked by the Brandwave Brand Demand Index. Enterprise Recruitment is in 2nd place, 2.6 percentage points behind at 13.9%.

New Zealand general professional recruitment, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Hunter Campbell	14.5% → 16.5%	18.3%Aug 2026	8.4%Jan 2026	2nd → 1st
Enterprise Recruitment	18.2% → 13.9%	18.7%Jul 2026	13.8%Mar 2026	1st → 2nd
Madison Recruitment	14.5% → 13.7%	19.8%Jan 2026	13.7%Oct 2026	3rd
Beyond Recruitment	9.5% → 13.3%	14.8%Sep 2026	9.5%Nov 2025	5th → 4th
Robert Walters	10.4% → 11.2%	13.7%Apr 2026	10.4%Nov 2025	4th → 5th
1st Call Recruitment	6.4% → 7.3%	9.5%Dec 2025	6.4%Nov 2025	7th → 6th
Consult Recruitment	6.4% → 7.2%	10%Sep 2026	6.3%Dec 2025	8th → 7th
Greenlight Recruitment	4.3% → 4.9%	5.6%Jan 2026	4.1%Mar 2026	9th → 8th
Frog Recruitment	3.6% → 4%	5.5%May 2026	3%Feb 2026	10th → 9th
Kinetic Recruitment	6.6% → 2.7%	6.6%Nov 2025	2.4%Aug 2026	6th → 10th
Origin Talent	2.9% → 2.7%	2.9%Nov 2025	1.1%Feb 2026	11th
Evolve Recruitment	1.2% → 1.7%	2%May 2026	0.53%Dec 2025	13th → 12th
Eclipse Recruitment	1.5% → 0.66%	1.7%Jan 2026	0.66%Oct 2026	12th → 13th

Each finding as a sentence

Across the 12 months ending October 2026, Hunter Campbell’s share of searches among general professional recruitment in New Zealand increased from 14.5% to 16.5%.
Across the 12 months ending October 2026, Enterprise Recruitment’s share of searches among general professional recruitment in New Zealand decreased from 18.2% to 13.9%.
Across the 12 months ending October 2026, Madison Recruitment’s share of searches among general professional recruitment in New Zealand decreased from 14.5% to 13.7%.
Across the 12 months ending October 2026, Beyond Recruitment’s share of searches among general professional recruitment in New Zealand increased from 9.5% to 13.3%.
Across the 12 months ending October 2026, Robert Walters’ share of searches among general professional recruitment in New Zealand increased from 10.4% to 11.2%.
Across the 12 months ending October 2026, 1st Call Recruitment’s share of searches among general professional recruitment in New Zealand increased from 6.4% to 7.3%.
Across the 12 months ending October 2026, Consult Recruitment’s share of searches among general professional recruitment in New Zealand increased from 6.4% to 7.2%.
Across the 12 months ending October 2026, Greenlight Recruitment’s share of searches among general professional recruitment in New Zealand increased from 4.3% to 4.9%.
Across the 12 months ending October 2026, Kinetic Recruitment’s share of searches among general professional recruitment in New Zealand decreased from 6.6% to 2.7%.
Across the 12 months ending October 2026, Eclipse Recruitment’s share of searches among general professional recruitment in New Zealand decreased from 1.5% to 0.66%.
Across the 12 months ending October 2026, Hunter Campbell’s share of searches among general professional recruitment in New Zealand peaked at 18.3% in August 2026 and was lowest at 8.4% in January 2026.
Across the 12 months ending October 2026, Enterprise Recruitment’s share of searches among general professional recruitment in New Zealand peaked at 18.7% in July 2026 and was lowest at 13.8% in March 2026.
Across the 12 months ending October 2026, Madison Recruitment’s share of searches among general professional recruitment in New Zealand peaked at 19.8% in January 2026 and was lowest at 13.7% in October 2026.
Across the 12 months ending October 2026, Beyond Recruitment’s share of searches among general professional recruitment in New Zealand peaked at 14.8% in September 2026 and was lowest at 9.5% in November 2025.
Across the 12 months ending October 2026, Robert Walters’ share of searches among general professional recruitment in New Zealand peaked at 13.7% in April 2026 and was lowest at 10.4% in November 2025.
Across the 12 months ending October 2026, 1st Call Recruitment’s share of searches among general professional recruitment in New Zealand peaked at 9.5% in December 2025 and was lowest at 6.4% in November 2025.
Across the 12 months ending October 2026, Consult Recruitment’s share of searches among general professional recruitment in New Zealand peaked at 10% in September 2026 and was lowest at 6.3% in December 2025.
Across the 12 months ending October 2026, Greenlight Recruitment’s share of searches among general professional recruitment in New Zealand peaked at 5.6% in January 2026 and was lowest at 4.1% in March 2026.
Across the 12 months ending October 2026, Frog Recruitment’s share of searches among general professional recruitment in New Zealand peaked at 5.5% in May 2026 and was lowest at 3% in February 2026.
Across the 12 months ending October 2026, Kinetic Recruitment’s share of searches among general professional recruitment in New Zealand peaked at 6.6% in November 2025 and was lowest at 2.4% in August 2026.
Across the 12 months ending October 2026, Origin Talent’s share of searches among general professional recruitment in New Zealand peaked at 2.9% in November 2025 and was lowest at 1.1% in February 2026.
Across the 12 months ending October 2026, Evolve Recruitment’s share of searches among general professional recruitment in New Zealand peaked at 2% in May 2026 and was lowest at 0.53% in December 2025.
Across the 12 months ending October 2026, Eclipse Recruitment’s share of searches among general professional recruitment in New Zealand peaked at 1.7% in January 2026 and was lowest at 0.66% in October 2026.
Across the 12 months ending October 2026, Hunter Campbell rose from 2nd to 1st among general professional recruitment in New Zealand.
Across the 12 months ending October 2026, Enterprise Recruitment fell from 1st to 2nd among general professional recruitment in New Zealand.
Across the 12 months ending October 2026, Beyond Recruitment rose from 5th to 4th among general professional recruitment in New Zealand.
Across the 12 months ending October 2026, Robert Walters fell from 4th to 5th among general professional recruitment in New Zealand.
Across the 12 months ending October 2026, 1st Call Recruitment rose from 7th to 6th among general professional recruitment in New Zealand.
Across the 12 months ending October 2026, Consult Recruitment rose from 8th to 7th among general professional recruitment in New Zealand.
Across the 12 months ending October 2026, Greenlight Recruitment rose from 9th to 8th among general professional recruitment in New Zealand.
Across the 12 months ending October 2026, Frog Recruitment rose from 10th to 9th among general professional recruitment in New Zealand.
Across the 12 months ending October 2026, Kinetic Recruitment fell from 6th to 10th among general professional recruitment in New Zealand.
Across the 12 months ending October 2026, Evolve Recruitment rose from 13th to 12th among general professional recruitment in New Zealand.
Across the 12 months ending October 2026, Eclipse Recruitment fell from 12th to 13th among general professional recruitment in New Zealand.
Across the 12 months ending October 2026, Origin Talent held steady: its share of searches among general professional recruitment in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand general professional recruitment in October 2026?

8 changes

In October 2026, Hunter Campbell overtook Enterprise Recruitment and 2 others to become the leader among general professional recruitment in New Zealand, with 16.5% of the searches.
In October 2026, Origin Talent gained share of searches among general professional recruitment in New Zealand, from 2.1% to 2.7%.
In October 2026, Consult Recruitment lost share of searches among general professional recruitment in New Zealand, from 10% to 7.2%.
In October 2026, Beyond Recruitment lost share of searches among general professional recruitment in New Zealand, from 14.8% to 13.3%.
In October 2026, Enterprise Recruitment lost share of searches among general professional recruitment in New Zealand, from 15.3% to 13.9%.
In October 2026, Madison Recruitment lost share of searches among general professional recruitment in New Zealand, from 15% to 13.7%.
In October 2026, Frog Recruitment lost share of searches among general professional recruitment in New Zealand, from 4.6% to 4%.
In October 2026, 1st Call Recruitment rose from 7th to 6th among general professional recruitment in New Zealand.

How are branded searches counted for general professional recruitment?

31 search terms

Each brand's share of searches among general professional recruitment comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.