Brandwave

Beyond Recruitment vs Robert Walters:Which is more popular in New Zealand?

In October 2026, Beyond Recruitment had more branded searches than Robert Walters among general professional recruitment in New Zealand. Beyond Recruitment had about 1,620 branded searches, while Robert Walters had 1,360. Beyond Recruitment made up 13.3% of all general professional recruitment searches we track, and Robert Walters accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about general professional recruitment, Beyond Recruitment and Robert Walters each appeared in three of the four answers. Beyond Recruitment was mentioned before Robert Walters in two out of three answers.

Among general professional recruitment in New Zealand in October 2026

Who do people search for more?

Beyond Recruitment, about 19% more searches than Robert Walters

Beyond Recruitment 1.6K searchesRobert Walters 1.4K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Beyond Recruitment in 3 of 4Robert Walters in 3 of 4

Who does AI recommend more?

Beyond Recruitment, named ahead of Robert Walters in 2 of 3 answers

Beyond Recruitment first in 2Robert Walters first in 1

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Top general professional recruitment in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Beyond Recruitment and Robert Walters were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Beyond Recruitment was listed before Robert Walters in two out of three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beyond Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Robert Walters3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Madison Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frog Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Consult Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kinetic Recruitment1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hunter Campbell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Enterprise Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 1st Call Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenlight Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about general professional recruitment

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Beyond Recruitment or Robert Walters more popular in search?

This chart shows how often people search Google for Beyond Recruitment and Robert Walters by name. Each line represents a brand's share of searches for all 13 general professional recruitment we track, month by month, from searches in New Zealand.

Beyond Recruitment and Robert Walters among general professional recruitment in New Zealand, by month

Share of searches by month for Beyond Recruitment, Robert Walters. The figures are in the table below the chart.

View monthly share of searches table
MonthHunter CampbellEnterprise RecruitmentMadison RecruitmentBeyond RecruitmentRobert Walters1st Call RecruitmentConsult RecruitmentGreenlight RecruitmentFrog RecruitmentKinetic RecruitmentOrigin TalentEvolve RecruitmentEclipse Recruitment
Nov 202514.5%18.2%14.5%9.5%10.4%6.4%6.4%4.3%3.6%6.6%2.9%1.2%1.5%
Dec 202511.3%17.8%18.4%9.5%11.5%9.5%6.3%4.3%3.4%4.3%1.9%0.53%1.2%
Jan 20268.4%15.7%19.8%10.2%11.4%7.9%7.8%5.6%3.7%5.7%1.4%0.85%1.7%
Feb 202612.7%15%18.7%9.8%12.9%7.9%7.5%4.5%3%4.5%1.1%1.3%1.1%
Mar 202614%13.8%17.3%11.1%12.3%7%9%4.1%3.3%4.1%1.5%1.4%0.96%
Apr 202611.1%16%15.9%13%13.7%7.2%7.1%4.7%3.9%3.2%2.2%1.1%0.88%
May 202613%15%15.2%12.3%12.9%6.8%7.6%4.6%5.5%2.5%2%2%0.69%
Jun 202612.2%17.8%14.3%11.6%12.5%7.3%7.2%5.2%5.2%2.9%1.9%1.2%0.72%
Jul 202612.8%18.7%14.7%12%12.8%6.7%7.5%4.5%4.4%2.5%1.3%1.3%0.9%
Aug 202618.3%14.6%14.4%11.9%10.5%6.6%7.4%5.4%4.4%2.4%1.9%1.3%1%
Sep 202610.9%15.3%15%14.8%10.8%6.9%10%4.5%4.6%2.5%2.1%1.6%0.92%
Oct 202616.5%13.9%13.7%13.3%11.2%7.3%7.2%4.9%4%2.7%2.7%1.7%0.66%

How has branded search for Beyond Recruitment and Robert Walters changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand general professional recruitment in October 2026?

2 changes

  1. In October 2026, Hunter Campbell overtook Enterprise Recruitment and 2 others to become the leader among general professional recruitment in New Zealand, with 16.5% of the searches.

  2. In October 2026, Beyond Recruitment lost share of searches among general professional recruitment in New Zealand, from 14.8% to 13.3%.

How are Beyond Recruitment’s and Robert Walters’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Beyond Recruitment’s and Robert Walters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beyond Recruitment

2 branded search terms

  • Beyond Recruitment
  • beyond recruitment jobs

Robert Walters

5 branded search terms

  • Robert Walters
  • robert walters jobs
  • robert walters recruiter
  • robert walters recruitment
  • robert walters vacancies

How the Brand Demand Index is measured

Other head-to-heads among general professional recruitment

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