Brandwave

Hunter Campbell vs Madison Recruitment:Which is more popular in New Zealand?

In October 2026, Hunter Campbell had more branded searches than Madison Recruitment among general professional recruitment in New Zealand. Hunter Campbell had about 2,010 branded searches, while Madison Recruitment had 1,670. Hunter Campbell made up 16.5% of all general professional recruitment searches we track, and Madison Recruitment accounted for 13.7%. When we asked ChatGPT and Google AI Overviews about general professional recruitment, Madison Recruitment appeared in two of the four answers and Hunter Campbell in none.

Among general professional recruitment in New Zealand in October 2026

Who do people search for more?

Hunter Campbell, about 20% more searches than Madison Recruitment

Hunter Campbell 2K searchesMadison Recruitment 1.7K searches

Who does AI mention more?

Madison Recruitment, mentioned in 2 of 4 answers, Hunter Campbell in 0

Madison Recruitment in 2 of 4Hunter Campbell in 0 of 4

Who does AI recommend more?

Madison Recruitment, the only one of the two named

Madison Recruitment first in 2Hunter Campbell never named

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Top general professional recruitment in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Madison Recruitment was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hunter Campbell did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beyond Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Robert Walters3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Madison Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frog Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Consult Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kinetic Recruitment1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hunter Campbell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Enterprise Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 1st Call Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenlight Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about general professional recruitment

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Hunter Campbell or Madison Recruitment more popular in search?

This chart shows how often people search Google for Hunter Campbell and Madison Recruitment by name. Each line represents a brand's share of searches for all 13 general professional recruitment we track, month by month, from searches in New Zealand.

Hunter Campbell and Madison Recruitment among general professional recruitment in New Zealand, by month

Share of searches by month for Hunter Campbell, Madison Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthHunter CampbellEnterprise RecruitmentMadison RecruitmentBeyond RecruitmentRobert Walters1st Call RecruitmentConsult RecruitmentGreenlight RecruitmentFrog RecruitmentKinetic RecruitmentOrigin TalentEvolve RecruitmentEclipse Recruitment
Nov 202514.5%18.2%14.5%9.5%10.4%6.4%6.4%4.3%3.6%6.6%2.9%1.2%1.5%
Dec 202511.3%17.8%18.4%9.5%11.5%9.5%6.3%4.3%3.4%4.3%1.9%0.53%1.2%
Jan 20268.4%15.7%19.8%10.2%11.4%7.9%7.8%5.6%3.7%5.7%1.4%0.85%1.7%
Feb 202612.7%15%18.7%9.8%12.9%7.9%7.5%4.5%3%4.5%1.1%1.3%1.1%
Mar 202614%13.8%17.3%11.1%12.3%7%9%4.1%3.3%4.1%1.5%1.4%0.96%
Apr 202611.1%16%15.9%13%13.7%7.2%7.1%4.7%3.9%3.2%2.2%1.1%0.88%
May 202613%15%15.2%12.3%12.9%6.8%7.6%4.6%5.5%2.5%2%2%0.69%
Jun 202612.2%17.8%14.3%11.6%12.5%7.3%7.2%5.2%5.2%2.9%1.9%1.2%0.72%
Jul 202612.8%18.7%14.7%12%12.8%6.7%7.5%4.5%4.4%2.5%1.3%1.3%0.9%
Aug 202618.3%14.6%14.4%11.9%10.5%6.6%7.4%5.4%4.4%2.4%1.9%1.3%1%
Sep 202610.9%15.3%15%14.8%10.8%6.9%10%4.5%4.6%2.5%2.1%1.6%0.92%
Oct 202616.5%13.9%13.7%13.3%11.2%7.3%7.2%4.9%4%2.7%2.7%1.7%0.66%

How has branded search for Hunter Campbell and Madison Recruitment changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand general professional recruitment in October 2026?

2 changes

  1. In October 2026, Hunter Campbell overtook Enterprise Recruitment and 2 others to become the leader among general professional recruitment in New Zealand, with 16.5% of the searches.

  2. In October 2026, Madison Recruitment lost share of searches among general professional recruitment in New Zealand, from 15% to 13.7%.

How are Hunter Campbell’s and Madison Recruitment’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Hunter Campbell’s and Madison Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hunter Campbell

3 branded search terms

  • Hunter Campbell
  • hunter campbell jobs
  • hunter campbell recruitment

Madison Recruitment

3 branded search terms

  • Madison Recruitment
  • madison recruitment hamilton
  • madison recruitment jobs

How the Brand Demand Index is measured

Other head-to-heads among general professional recruitment

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