Brandwave

How popular isHunter Campbell?

In October 2026, people searched for Hunter Campbell by name about 2,010 times in New Zealand, about the same as the previous year. These searches made up 16.5% of all New Zealand general professional recruitment searches, placing Hunter Campbell first out of 13 brands. When we asked both ChatGPT and Google AI Overviews about general professional recruitment, Hunter Campbell did not appear in any of the answers.

Search and AI answers in October 2026

Hunter Campbell is the most searched of 13 competitors and not named in the AI answers we collected.

  1. Hunter CampbellShare of searches 16.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Enterprise RecruitmentShare of searches 13.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Madison RecruitmentShare of searches 13.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. Beyond RecruitmentShare of searches 13.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Robert WaltersShare of searches 11.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

+8 more

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Top general professional recruitment in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hunter Campbell did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beyond Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Robert Walters3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Madison Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frog Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Consult Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kinetic Recruitment1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hunter Campbell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Enterprise Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 1st Call Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenlight Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about general professional recruitment

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Hunter Campbell compared with other New Zealand general professional recruitment?

Hunter Campbell against general professional recruitment in New Zealand, by month

Share of searches by month for Hunter Campbell, Enterprise Recruitment, Madison Recruitment, Beyond Recruitment, Robert Walters, 1st Call Recruitment, Consult Recruitment, Greenlight Recruitment, Frog Recruitment, Kinetic Recruitment, Origin Talent. The figures are in the table below the chart.

View monthly share of searches table
MonthHunter CampbellEnterprise RecruitmentMadison RecruitmentBeyond RecruitmentRobert Walters1st Call RecruitmentConsult RecruitmentGreenlight RecruitmentFrog RecruitmentKinetic RecruitmentOrigin TalentEvolve RecruitmentEclipse Recruitment
Nov 202514.5%18.2%14.5%9.5%10.4%6.4%6.4%4.3%3.6%6.6%2.9%1.2%1.5%
Dec 202511.3%17.8%18.4%9.5%11.5%9.5%6.3%4.3%3.4%4.3%1.9%0.53%1.2%
Jan 20268.4%15.7%19.8%10.2%11.4%7.9%7.8%5.6%3.7%5.7%1.4%0.85%1.7%
Feb 202612.7%15%18.7%9.8%12.9%7.9%7.5%4.5%3%4.5%1.1%1.3%1.1%
Mar 202614%13.8%17.3%11.1%12.3%7%9%4.1%3.3%4.1%1.5%1.4%0.96%
Apr 202611.1%16%15.9%13%13.7%7.2%7.1%4.7%3.9%3.2%2.2%1.1%0.88%
May 202613%15%15.2%12.3%12.9%6.8%7.6%4.6%5.5%2.5%2%2%0.69%
Jun 202612.2%17.8%14.3%11.6%12.5%7.3%7.2%5.2%5.2%2.9%1.9%1.2%0.72%
Jul 202612.8%18.7%14.7%12%12.8%6.7%7.5%4.5%4.4%2.5%1.3%1.3%0.9%
Aug 202618.3%14.6%14.4%11.9%10.5%6.6%7.4%5.4%4.4%2.4%1.9%1.3%1%
Sep 202610.9%15.3%15%14.8%10.8%6.9%10%4.5%4.6%2.5%2.1%1.6%0.92%
Oct 202616.5%13.9%13.7%13.3%11.2%7.3%7.2%4.9%4%2.7%2.7%1.7%0.66%
  1. Moved from 4th to 1st. 2K estimated branded searches, +41.5% vs prior month. Share +5.6 points.

  2. Moved from 1st to 2nd. 1.7K estimated branded searches, -15.1% vs prior month. Share -1.4 points.

  3. Moved from 2nd to 3rd. 1.7K estimated branded searches, -14.4% vs prior month. Share -1.3 points.

  4. Moved from 3rd to 4th. 1.6K estimated branded searches, -15.6% vs prior month. Share -1.5 points.

  5. Held 5th. 1.4K estimated branded searches, -2.9% vs prior month. Share +0.4 points.

  6. Moved from 7th to 6th. 890 estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. Moved from 6th to 7th. 880 estimated branded searches, -32.3% vs prior month. Share -2.8 points.

  8. Moved from 9th to 8th. 600 estimated branded searches, +1.7% vs prior month. Share +0.4 points.

  9. Moved from 8th to 9th. 490 estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  10. Held 10th. 330 estimated branded searches, 0% vs prior month. Share +0.2 points.

  11. Held 11th. 330 estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  12. Held 12th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. Held 13th. 80 estimated branded searches, -33.3% vs prior month. Share -0.3 points.

Compare popularity between Hunter Campbell and its closest rivals

Every comparison with Hunter Campbell

12 comparisons

How has branded search demand for Hunter Campbell changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Hunter Campbell in New Zealand held steady at 2K.
  • Across the 12 months ending October 2026, Hunter Campbell’s share of searches among general professional recruitment in New Zealand increased from 14.5% to 16.5%.
  • Across the 12 months ending October 2026, Hunter Campbell’s share of searches among general professional recruitment in New Zealand peaked at 18.3% in August 2026 and was lowest at 8.4% in January 2026.
  • Across the 12 months ending October 2026, Hunter Campbell rose from 2nd to 1st among general professional recruitment in New Zealand.

How did search popularity change for New Zealand general professional recruitment in October 2026?

6 changes
  1. In October 2026, Hunter Campbell overtook Enterprise Recruitment and 2 others to become the leader among general professional recruitment in New Zealand, with 16.5% of the searches.

  2. In October 2026, Origin Talent gained share of searches among general professional recruitment in New Zealand, from 2.1% to 2.7%.

  3. In October 2026, Consult Recruitment lost share of searches among general professional recruitment in New Zealand, from 10% to 7.2%.

  4. In October 2026, Beyond Recruitment lost share of searches among general professional recruitment in New Zealand, from 14.8% to 13.3%.

  5. In October 2026, Enterprise Recruitment lost share of searches among general professional recruitment in New Zealand, from 15.3% to 13.9%.

  6. In October 2026, Madison Recruitment lost share of searches among general professional recruitment in New Zealand, from 15% to 13.7%.

How are Hunter Campbell’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hunter Campbell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Hunter Campbell
  • hunter campbell jobs
  • hunter campbell recruitment

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How the Brand Demand Index is measured

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