Brandwave

Asset Recruitment vs Madison Recruitment:Which is more popular?

In September 2026, Asset Recruitment had more branded searches than Madison Recruitment among Hamilton recruitment agencies in New Zealand. Asset Recruitment had about 580 branded searches, while Madison Recruitment had 90. Asset Recruitment made up 28.6% of all Hamilton recruitment agency searches we track, and Madison Recruitment accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about Hamilton recruitment agencies, Asset Recruitment appeared in all three answers and Madison Recruitment in two. Asset Recruitment was mentioned before Madison Recruitment in every answer.

Among Hamilton recruitment agencies in New Zealand in September 2026

Who do people search for more?

Asset Recruitment, about 6 searches for every 1 for Madison Recruitment

Asset Recruitment 580 searchesMadison Recruitment 90 searches

Who does AI mention more?

Asset Recruitment, mentioned in every answer we collected

Asset Recruitment in 3 of 3Madison Recruitment in 2 of 3

Who does AI recommend more?

Asset Recruitment, named ahead of Madison Recruitment in every answer

Asset Recruitment first in 3Madison Recruitment never first

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Top Hamilton recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Asset Recruitment appeared in all three answers. Madison Recruitment was mentioned in two out of three: in two of the three ChatGPT answers. Asset Recruitment was listed before Madison Recruitment in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asset Recruitment1st
  2. Tradestaff2nd
  3. RecruitNet3rd
  4. 1st Call Recruitment4th
  5. Madison Recruitment5th
  6. Greenstone Recruitment6th
  7. OneStaff–
  8. Drake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Asset Recruitment or Madison Recruitment more popular in search?

This chart shows how often people search Google for Asset Recruitment and Madison Recruitment by name. Each line represents a brand's share of searches for all eight Hamilton recruitment agencies we track, month by month, from searches in New Zealand.

Asset Recruitment and Madison Recruitment among Hamilton recruitment agencies in New Zealand, by month

Share of searches by month for Asset Recruitment, Madison Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthAsset RecruitmentOneStaffTradestaffGreenstone RecruitmentMadison RecruitmentDrake1st Call RecruitmentRecruitNet
Oct 202525.3%34.8%21.7%3.2%6.3%4.5%3.2%0.9%
Nov 202523.1%30.3%25.2%3%9%3.8%4.7%0.85%
Dec 202527.7%25.4%22.5%4%9.8%4%5.2%1.2%
Jan 202624.5%23.6%27.3%5.1%9.7%5.1%4.2%0.46%
Feb 202632.8%24.1%24.5%3.7%5.8%3.3%4.6%1.2%
Mar 202625%28.4%26.9%5.2%5.2%4.5%4.1%0.75%
Apr 202622.7%32.4%24.8%3.8%4.6%5.5%5.9%0.42%
May 202630.5%22.9%28.1%4.3%5.2%4.3%4.3%0.48%
Jun 202626.5%31%24.1%3.7%4.5%5.7%3.7%0.82%
Jul 202625.4%29.8%23.4%5.6%6.7%4%3.6%1.6%
Aug 202635.9%26.7%21.9%4.1%5.2%2.6%2.6%1.1%
Sep 202628.6%28.6%23.6%5.4%4.4%3.9%3.4%2%

How has the Asset Recruitment and Madison Recruitment comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Hamilton recruitment agencies in September 2026?

3 changes

  1. In September 2026, Greenstone Recruitment overtook Madison Recruitment to rank 4th among Hamilton recruitment agencies in New Zealand, with 5.4% of the searches.

  2. In September 2026, Asset Recruitment lost share of searches among Hamilton recruitment agencies in New Zealand, from 35.9% to 28.6%.

  3. In September 2026, Madison Recruitment lost share of searches among Hamilton recruitment agencies in New Zealand, from 5.2% to 4.4%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Asset Recruitment’s and Madison Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asset Recruitment

5 branded search terms

  • asset recruitment
  • asset recruitment agency
  • asset recruitment hamilton
  • asset recruitment jobs
  • assetrecruitment

Madison Recruitment

1 branded search term

  • Madison Recruitment

How the Brand Demand Index is measured

Other head-to-heads among Hamilton recruitment agencies

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