How popular is1st Call Recruitment?
In September 2026, people searched for 1st Call Recruitment by name about 890 times in New Zealand, about the same as the previous year. These searches made up 3.4% of all New Zealand Hamilton recruitment agency searches, placing 1st Call Recruitment seventh out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Hamilton recruitment agencies, 1st Call Recruitment appeared in all answers and was the fourth most recommended of the eight.
1st Call Recruitment is the seventh most searched of 8 competitors and the fourth most recommended in AI answers.
Asset RecruitmentShare of searches 28.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
OneStaffShare of searches 28.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
TradestaffShare of searches 23.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd- Greenstone RecruitmentShare of searches 5.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 6th
- 1st Call RecruitmentShare of searches 3.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
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Top Hamilton recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, 1st Call Recruitment appeared in all three answers. 1st Call Recruitment is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Asset Recruitment3 of 3Named in 3 of 3 ChatGPT answers
- Tradestaff3 of 3Named in 3 of 3 ChatGPT answers
- Greenstone Recruitment3 of 3Named in 3 of 3 ChatGPT answers
- 1st Call Recruitment3 of 3Named in 3 of 3 ChatGPT answers
Madison Recruitment2 of 3Named in 2 of 3 ChatGPT answers
RecruitNet2 of 3Named in 2 of 3 ChatGPT answers- OneStaff0 of 3Named in 0 of 3 ChatGPT answers
Drake0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton recruitment agencies
3 answers
Asked ChatGPT
“Which recruitment agency should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Hamilton, New Zealand for a new employee?”
Searched Google, AI Overview
“recruitment agency hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“job agency hamilton”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Hamilton recruitment agencies compete with 1st Call Recruitment?
Share of searches by month for Asset Recruitment, OneStaff, Tradestaff, Greenstone Recruitment, Madison Recruitment, Drake, 1st Call Recruitment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Asset Recruitment | OneStaff | Tradestaff | Greenstone Recruitment | Madison Recruitment | Drake | 1st Call Recruitment | RecruitNet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 34.8% | 21.7% | 3.2% | 6.3% | 4.5% | 3.2% | 0.9% |
| Nov 2025 | 23.1% | 30.3% | 25.2% | 3% | 9% | 3.8% | 4.7% | 0.85% |
| Dec 2025 | 27.7% | 25.4% | 22.5% | 4% | 9.8% | 4% | 5.2% | 1.2% |
| Jan 2026 | 24.5% | 23.6% | 27.3% | 5.1% | 9.7% | 5.1% | 4.2% | 0.46% |
| Feb 2026 | 32.8% | 24.1% | 24.5% | 3.7% | 5.8% | 3.3% | 4.6% | 1.2% |
| Mar 2026 | 25% | 28.4% | 26.9% | 5.2% | 5.2% | 4.5% | 4.1% | 0.75% |
| Apr 2026 | 22.7% | 32.4% | 24.8% | 3.8% | 4.6% | 5.5% | 5.9% | 0.42% |
| May 2026 | 30.5% | 22.9% | 28.1% | 4.3% | 5.2% | 4.3% | 4.3% | 0.48% |
| Jun 2026 | 26.5% | 31% | 24.1% | 3.7% | 4.5% | 5.7% | 3.7% | 0.82% |
| Jul 2026 | 25.4% | 29.8% | 23.4% | 5.6% | 6.7% | 4% | 3.6% | 1.6% |
| Aug 2026 | 35.9% | 26.7% | 21.9% | 4.1% | 5.2% | 2.6% | 2.6% | 1.1% |
| Sep 2026 | 28.6% | 28.6% | 23.6% | 5.4% | 4.4% | 3.9% | 3.4% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.6% | 580 | -40.2% | -7.4 points | |
| 2, held 2nd | 28.6% | 580 | -19.4% | +1.9 points | |
| 3, held 3rd | 23.6% | 480 | -18.6% | +1.8 points | |
| 4, moved from 5th to 4th | 5.4% | 110 | 0% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.4% | 90 | -35.7% | -0.8 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 3.9% | 80 | +14.3% | +1.3 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3.4% | 70 | 0% | +0.9 pointsmoved from 6th to 7th | |
| 8, held 8th | 2% | 40 | +33.3% | +0.9 points |
28.6%
Held 1st. 580 estimated branded searches, -40.2% vs prior month. Share -7.4 points.
2.
OneStaff28.6%
Held 2nd. 580 estimated branded searches, -19.4% vs prior month. Share +1.9 points.
23.6%
Held 3rd. 480 estimated branded searches, -18.6% vs prior month. Share +1.8 points.
5.4%
Moved from 5th to 4th. 110 estimated branded searches, 0% vs prior month. Share +1.3 points.
4.4%
Moved from 4th to 5th. 90 estimated branded searches, -35.7% vs prior month. Share -0.8 points.
6.
Drake3.9%
Moved from 7th to 6th. 80 estimated branded searches, +14.3% vs prior month. Share +1.3 points.
3.4%
Moved from 6th to 7th. 70 estimated branded searches, 0% vs prior month. Share +0.9 points.
2%
Held 8th. 40 estimated branded searches, +33.3% vs prior month. Share +0.9 points.
Compare popularity between 1st Call Recruitment and its closest rivals
- 1st Call Recruitment vs Tradestaff: compare popularity
- 1st Call Recruitment vs Greenstone Recruitment: compare popularity
- 1st Call Recruitment vs Madison Recruitment: compare popularity
- 1st Call Recruitment vs Drake: compare popularity
- 1st Call Recruitment vs RecruitNet: compare popularity
- Compare 1st Call Recruitment with any brand
Every comparison with 1st Call Recruitment
17 comparisons
- 1st Call Recruitment vs Beyond Recruitment
- 1st Call Recruitment vs Consult Recruitment
- 1st Call Recruitment vs Enterprise Recruitment
- 1st Call Recruitment vs Hunter Campbell
- 1st Call Recruitment vs Madison Recruitment
- 1st Call Recruitment vs Robert Walters
- 1st Call Recruitment vs Frog Recruitment
- 1st Call Recruitment vs Greenlight Recruitment
- 1st Call Recruitment vs Kinetic Recruitment
- 1st Call Recruitment vs Origin Talent
- 1st Call Recruitment vs Evolve Recruitment
- 1st Call Recruitment vs Eclipse Recruitment
- 1st Call Recruitment vs Asset Recruitment
- 1st Call Recruitment vs Drake
- 1st Call Recruitment vs Greenstone Recruitment
- 1st Call Recruitment vs OneStaff
- 1st Call Recruitment vs Tradestaff
How has branded search demand for 1st Call Recruitment changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for 1st Call Recruitment in New Zealand held steady, from 900 to 890.
- Across the 12 months ending September 2026, 1st Call Recruitment’s share of searches among Hamilton recruitment agencies in New Zealand peaked at 5.9% in April 2026 and was lowest at 2.6% in August 2026.
- Across the 12 months ending September 2026, 1st Call Recruitment fell from 6th to 7th among Hamilton recruitment agencies in New Zealand.
How did search popularity change for New Zealand Hamilton recruitment agencies in September 2026?
6 changes
In September 2026, Greenstone Recruitment overtook Madison Recruitment to rank 4th among Hamilton recruitment agencies in New Zealand, with 5.4% of the searches.
In September 2026, Drake overtook 1st Call Recruitment to rank 6th among Hamilton recruitment agencies in New Zealand, with 3.9% of the searches.
In September 2026, OneStaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 26.7% to 28.6%.
In September 2026, Tradestaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 21.9% to 23.6%.
In September 2026, RecruitNet gained share of searches among Hamilton recruitment agencies in New Zealand, from 1.1% to 2%.
In September 2026, 1st Call Recruitment gained share of searches among Hamilton recruitment agencies in New Zealand, from 2.6% to 3.4%.
How are 1st Call Recruitment’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using 1st Call Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- 1st Call Recruitment
- 1st call recruitment jobs
Who owns 1st Call Recruitment?
1st Call Recruitment is owned by Jcr 2006 Limited. Brandwave does not track any other brands owned by Jcr 2006 Limited.
Do you work for 1st Call Recruitment? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does 1st Call Recruitment compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| General professional recruitment | 7th of 13 | 6.9% | Show ranking |
| Hamilton recruitment agencies | 7th of 8 | 3.4% | Shown above |
Is 1st Call Recruitment your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.