Brandwave

1st Call Recruitment vs Robert Walters:Which is more popular in New Zealand?

In October 2026, Robert Walters had more branded searches than 1st Call Recruitment among general professional recruitment in New Zealand. Robert Walters had about 1,360 branded searches, while 1st Call Recruitment had 890. Robert Walters made up 11.2% of all general professional recruitment searches we track, and 1st Call Recruitment accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about general professional recruitment, Robert Walters appeared in three of the four answers and 1st Call Recruitment in none.

Among general professional recruitment in New Zealand in October 2026

Who do people search for more?

Robert Walters, about 53% more searches than 1st Call Recruitment

Robert Walters 1.4K searches1st Call Recruitment 890 searches

Who does AI mention more?

Robert Walters, mentioned in 3 of 4 answers, 1st Call Recruitment in 0

Robert Walters in 3 of 41st Call Recruitment in 0 of 4

Who does AI recommend more?

Robert Walters, the only one of the two named

Robert Walters first in 31st Call Recruitment never named

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Top general professional recruitment in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Robert Walters was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. 1st Call Recruitment did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beyond Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Robert Walters3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Madison Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frog Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Consult Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kinetic Recruitment1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hunter Campbell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Enterprise Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 1st Call Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenlight Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about general professional recruitment

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is 1st Call Recruitment or Robert Walters more popular in search?

This chart shows how often people search Google for 1st Call Recruitment and Robert Walters by name. Each line represents a brand's share of searches for all 13 general professional recruitment we track, month by month, from searches in New Zealand.

1st Call Recruitment and Robert Walters among general professional recruitment in New Zealand, by month

Share of searches by month for Robert Walters, 1st Call Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthHunter CampbellEnterprise RecruitmentMadison RecruitmentBeyond RecruitmentRobert Walters1st Call RecruitmentConsult RecruitmentGreenlight RecruitmentFrog RecruitmentKinetic RecruitmentOrigin TalentEvolve RecruitmentEclipse Recruitment
Nov 202514.5%18.2%14.5%9.5%10.4%6.4%6.4%4.3%3.6%6.6%2.9%1.2%1.5%
Dec 202511.3%17.8%18.4%9.5%11.5%9.5%6.3%4.3%3.4%4.3%1.9%0.53%1.2%
Jan 20268.4%15.7%19.8%10.2%11.4%7.9%7.8%5.6%3.7%5.7%1.4%0.85%1.7%
Feb 202612.7%15%18.7%9.8%12.9%7.9%7.5%4.5%3%4.5%1.1%1.3%1.1%
Mar 202614%13.8%17.3%11.1%12.3%7%9%4.1%3.3%4.1%1.5%1.4%0.96%
Apr 202611.1%16%15.9%13%13.7%7.2%7.1%4.7%3.9%3.2%2.2%1.1%0.88%
May 202613%15%15.2%12.3%12.9%6.8%7.6%4.6%5.5%2.5%2%2%0.69%
Jun 202612.2%17.8%14.3%11.6%12.5%7.3%7.2%5.2%5.2%2.9%1.9%1.2%0.72%
Jul 202612.8%18.7%14.7%12%12.8%6.7%7.5%4.5%4.4%2.5%1.3%1.3%0.9%
Aug 202618.3%14.6%14.4%11.9%10.5%6.6%7.4%5.4%4.4%2.4%1.9%1.3%1%
Sep 202610.9%15.3%15%14.8%10.8%6.9%10%4.5%4.6%2.5%2.1%1.6%0.92%
Oct 202616.5%13.9%13.7%13.3%11.2%7.3%7.2%4.9%4%2.7%2.7%1.7%0.66%

How has branded search for 1st Call Recruitment and Robert Walters changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand general professional recruitment in October 2026?

1 change

  1. In October 2026, 1st Call Recruitment rose from 7th to 6th among general professional recruitment in New Zealand.

How are 1st Call Recruitment’s and Robert Walters’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using 1st Call Recruitment’s and Robert Walters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1st Call Recruitment

2 branded search terms

  • 1st Call Recruitment
  • 1st call recruitment jobs

Robert Walters

5 branded search terms

  • Robert Walters
  • robert walters jobs
  • robert walters recruiter
  • robert walters recruitment
  • robert walters vacancies

How the Brand Demand Index is measured

Other head-to-heads among general professional recruitment

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