How popular is1st Call Recruitment?
In October 2026, people searched for 1st Call Recruitment by name about 890 times in New Zealand, about the same as the previous year. These searches made up 7.3% of all New Zealand general professional recruitment searches, placing 1st Call Recruitment sixth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about general professional recruitment, 1st Call Recruitment did not appear in any of the answers.
1st Call Recruitment is the sixth most searched of 13 competitors and not named in the AI answers we collected.
Hunter CampbellShare of searches 16.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Enterprise RecruitmentShare of searches 13.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Madison RecruitmentShare of searches 13.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Beyond RecruitmentShare of searches 13.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st- 1st Call RecruitmentShare of searches 7.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top general professional recruitment in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, 1st Call Recruitment did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beyond Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Robert Walters3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Madison Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Frog Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Consult Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kinetic Recruitment1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Hunter Campbell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Enterprise Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- 1st Call Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Greenlight Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about general professional recruitment
4 answers
Asked ChatGPT
“Which general professional recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best general professional recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best general professional recruitment agency in New Zealand for a professional role?”
Searched Google, AI Overview
“recruitment agencies nz”
Searched Google, AI Overview
“staffing agency nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
How often do people search for 1st Call Recruitment compared with other New Zealand general professional recruitment?
Share of searches by month for Hunter Campbell, Enterprise Recruitment, Madison Recruitment, Beyond Recruitment, Robert Walters, 1st Call Recruitment, Consult Recruitment, Greenlight Recruitment, Frog Recruitment, Kinetic Recruitment, Origin Talent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hunter Campbell | Enterprise Recruitment | Madison Recruitment | Beyond Recruitment | Robert Walters | 1st Call Recruitment | Consult Recruitment | Greenlight Recruitment | Frog Recruitment | Kinetic Recruitment | Origin Talent | Evolve Recruitment | Eclipse Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.5% | 18.2% | 14.5% | 9.5% | 10.4% | 6.4% | 6.4% | 4.3% | 3.6% | 6.6% | 2.9% | 1.2% | 1.5% |
| Dec 2025 | 11.3% | 17.8% | 18.4% | 9.5% | 11.5% | 9.5% | 6.3% | 4.3% | 3.4% | 4.3% | 1.9% | 0.53% | 1.2% |
| Jan 2026 | 8.4% | 15.7% | 19.8% | 10.2% | 11.4% | 7.9% | 7.8% | 5.6% | 3.7% | 5.7% | 1.4% | 0.85% | 1.7% |
| Feb 2026 | 12.7% | 15% | 18.7% | 9.8% | 12.9% | 7.9% | 7.5% | 4.5% | 3% | 4.5% | 1.1% | 1.3% | 1.1% |
| Mar 2026 | 14% | 13.8% | 17.3% | 11.1% | 12.3% | 7% | 9% | 4.1% | 3.3% | 4.1% | 1.5% | 1.4% | 0.96% |
| Apr 2026 | 11.1% | 16% | 15.9% | 13% | 13.7% | 7.2% | 7.1% | 4.7% | 3.9% | 3.2% | 2.2% | 1.1% | 0.88% |
| May 2026 | 13% | 15% | 15.2% | 12.3% | 12.9% | 6.8% | 7.6% | 4.6% | 5.5% | 2.5% | 2% | 2% | 0.69% |
| Jun 2026 | 12.2% | 17.8% | 14.3% | 11.6% | 12.5% | 7.3% | 7.2% | 5.2% | 5.2% | 2.9% | 1.9% | 1.2% | 0.72% |
| Jul 2026 | 12.8% | 18.7% | 14.7% | 12% | 12.8% | 6.7% | 7.5% | 4.5% | 4.4% | 2.5% | 1.3% | 1.3% | 0.9% |
| Aug 2026 | 18.3% | 14.6% | 14.4% | 11.9% | 10.5% | 6.6% | 7.4% | 5.4% | 4.4% | 2.4% | 1.9% | 1.3% | 1% |
| Sep 2026 | 10.9% | 15.3% | 15% | 14.8% | 10.8% | 6.9% | 10% | 4.5% | 4.6% | 2.5% | 2.1% | 1.6% | 0.92% |
| Oct 2026 | 16.5% | 13.9% | 13.7% | 13.3% | 11.2% | 7.3% | 7.2% | 4.9% | 4% | 2.7% | 2.7% | 1.7% | 0.66% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 4th to 1st | 16.5% | 2K | +41.5% | +5.6 pointsmoved from 4th to 1st | |
| 2, moved from 1st to 2nd | 13.9% | 1.7K | -15.1% | -1.4 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 13.7% | 1.7K | -14.4% | -1.3 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 13.3% | 1.6K | -15.6% | -1.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 11.2% | 1.4K | -2.9% | +0.4 points | |
| 6, moved from 7th to 6th | 7.3% | 890 | 0% | +0.5 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 7.2% | 880 | -32.3% | -2.8 pointsmoved from 6th to 7th | |
| 8, moved from 9th to 8th | 4.9% | 600 | +1.7% | +0.4 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | Frog RecruitmentPeople2People | 4% | 490 | -18.3% | -0.6 pointsmoved from 8th to 9th |
| 10, held 10th | 2.7% | 330 | 0% | +0.2 points | |
| 11, held 11th | 2.7% | 330 | +22.2% | +0.6 points | |
| 12, held 12th | 1.7% | 210 | 0% | +0.1 points | |
| 13, held 13th | 0.66% | 80 | -33.3% | -0.3 points |
16.5%
Moved from 4th to 1st. 2K estimated branded searches, +41.5% vs prior month. Share +5.6 points.
13.9%
Moved from 1st to 2nd. 1.7K estimated branded searches, -15.1% vs prior month. Share -1.4 points.
13.7%
Moved from 2nd to 3rd. 1.7K estimated branded searches, -14.4% vs prior month. Share -1.3 points.
13.3%
Moved from 3rd to 4th. 1.6K estimated branded searches, -15.6% vs prior month. Share -1.5 points.
11.2%
Held 5th. 1.4K estimated branded searches, -2.9% vs prior month. Share +0.4 points.
7.3%
Moved from 7th to 6th. 890 estimated branded searches, 0% vs prior month. Share +0.5 points.
7.2%
Moved from 6th to 7th. 880 estimated branded searches, -32.3% vs prior month. Share -2.8 points.
4.9%
Moved from 9th to 8th. 600 estimated branded searches, +1.7% vs prior month. Share +0.4 points.
4%
Moved from 8th to 9th. 490 estimated branded searches, -18.3% vs prior month. Share -0.6 points.
2.7%
Held 10th. 330 estimated branded searches, 0% vs prior month. Share +0.2 points.
2.7%
Held 11th. 330 estimated branded searches, +22.2% vs prior month. Share +0.6 points.
1.7%
Held 12th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.66%
Held 13th. 80 estimated branded searches, -33.3% vs prior month. Share -0.3 points.
Compare popularity between 1st Call Recruitment and its closest rivals
- 1st Call Recruitment vs Madison Recruitment: compare popularity
- 1st Call Recruitment vs Beyond Recruitment: compare popularity
- 1st Call Recruitment vs Robert Walters: compare popularity
- 1st Call Recruitment vs Consult Recruitment: compare popularity
- 1st Call Recruitment vs Greenlight Recruitment: compare popularity
- Compare 1st Call Recruitment with any brand
Every comparison with 1st Call Recruitment
18 comparisons
- 1st Call Recruitment vs Beyond Recruitment
- 1st Call Recruitment vs Enterprise Recruitment
- 1st Call Recruitment vs Hunter Campbell
- 1st Call Recruitment vs Madison Recruitment
- 1st Call Recruitment vs Robert Walters
- 1st Call Recruitment vs Consult Recruitment
- 1st Call Recruitment vs Greenlight Recruitment
- 1st Call Recruitment vs Frog Recruitment
- 1st Call Recruitment vs Kinetic Recruitment
- 1st Call Recruitment vs Origin Talent
- 1st Call Recruitment vs Evolve Recruitment
- 1st Call Recruitment vs Eclipse Recruitment
- 1st Call Recruitment vs Asset Recruitment
- 1st Call Recruitment vs Drake
- 1st Call Recruitment vs Greenstone Recruitment
- 1st Call Recruitment vs OneStaff
- 1st Call Recruitment vs Tradestaff
- 1st Call Recruitment vs RecruitNet
How has branded search demand for 1st Call Recruitment changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for 1st Call Recruitment in New Zealand held steady at 890.
- Across the 12 months ending October 2026, 1st Call Recruitment’s share of searches among general professional recruitment in New Zealand increased from 6.4% to 7.3%.
- Across the 12 months ending October 2026, 1st Call Recruitment’s share of searches among general professional recruitment in New Zealand peaked at 9.5% in December 2025 and was lowest at 6.4% in November 2025.
- Across the 12 months ending October 2026, 1st Call Recruitment rose from 7th to 6th among general professional recruitment in New Zealand.
How did search popularity change for New Zealand general professional recruitment in October 2026?
6 changes
In October 2026, Hunter Campbell overtook Enterprise Recruitment and 2 others to become the leader among general professional recruitment in New Zealand, with 16.5% of the searches.
In October 2026, Origin Talent gained share of searches among general professional recruitment in New Zealand, from 2.1% to 2.7%.
In October 2026, Consult Recruitment lost share of searches among general professional recruitment in New Zealand, from 10% to 7.2%.
In October 2026, Beyond Recruitment lost share of searches among general professional recruitment in New Zealand, from 14.8% to 13.3%.
In October 2026, Enterprise Recruitment lost share of searches among general professional recruitment in New Zealand, from 15.3% to 13.9%.
In October 2026, Madison Recruitment lost share of searches among general professional recruitment in New Zealand, from 15% to 13.7%.
How are 1st Call Recruitment’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using 1st Call Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- 1st Call Recruitment
- 1st call recruitment jobs
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Where does 1st Call Recruitment compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| General professional recruitment | 6th of 13 | 7.3% | Shown above |
| Hamilton recruitment agencies | 7th of 8 | 2.9% | Show ranking |
Is 1st Call Recruitment your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.