How popular is1st Call Recruitment in search?
In August 2026, there were an estimated 890 branded searches for 1st Call Recruitment in New Zealand which held steady over the last 11 months. 1st Call Recruitment holds 6.3% estimated Share of Search among New Zealand general professional recruitment and is ranked 7th of 13 competitors for search popularity.
Enterprise Recruitment17.8%
Hunter Campbell17.6%
Madison Recruitment13.5%
Beyond Recruitment11.4%
Robert Walters10%
Consult Recruitment7.5%- 1st Call Recruitment6.3%
Greenlight Recruitment5.1%
Frog Recruitment4.2%
Kinetic Recruitment2.3%- +3 more
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Which general professional recruitment compete with 1st Call Recruitment?
Share of Search by month for Enterprise Recruitment, Hunter Campbell, Madison Recruitment, Beyond Recruitment, Robert Walters, Consult Recruitment, 1st Call Recruitment, Greenlight Recruitment, Frog Recruitment, Kinetic Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | Enterprise Recruitment | Hunter Campbell | Madison Recruitment | Beyond Recruitment | Robert Walters | Consult Recruitment | 1st Call Recruitment | Greenlight Recruitment | Frog Recruitment | Kinetic Recruitment | Origin Talent | Evolve Recruitment | Eclipse Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.6% | 12.6% | 14.3% | 9.7% | 13% | 10.3% | 6.7% | 4.5% | 3% | 4.5% | 1.9% | 0.89% | 1% |
| Nov 2025 | 20.9% | 14% | 13.5% | 9.2% | 10% | 6.4% | 6.2% | 4.2% | 3.4% | 6.4% | 2.8% | 1.5% | 1.5% |
| Dec 2025 | 20.6% | 11% | 16.9% | 9.2% | 11.2% | 6.5% | 9.2% | 4.1% | 3.3% | 4.1% | 1.9% | 0.62% | 1.1% |
| Jan 2026 | 18.6% | 8.2% | 18.3% | 9.8% | 11.1% | 7.7% | 7.7% | 5.4% | 3.6% | 5.5% | 1.4% | 1.1% | 1.7% |
| Feb 2026 | 17.6% | 12.4% | 17.5% | 9.5% | 12.5% | 7.6% | 7.6% | 4.4% | 2.9% | 4.4% | 1.1% | 1.5% | 1.1% |
| Mar 2026 | 16.8% | 13.6% | 16.1% | 10.7% | 11.8% | 8.9% | 6.8% | 4% | 3.2% | 4% | 1.5% | 1.7% | 0.93% |
| Apr 2026 | 19.6% | 10.6% | 14.8% | 12.4% | 13.1% | 7.1% | 6.9% | 4.5% | 3.8% | 3.1% | 2.1% | 1.2% | 0.84% |
| May 2026 | 18% | 12.5% | 14.1% | 11.8% | 12.5% | 7.8% | 6.5% | 4.4% | 5.3% | 2.4% | 1.9% | 2.2% | 0.66% |
| Jun 2026 | 22% | 11.6% | 13.1% | 11% | 11.9% | 7.1% | 6.9% | 5% | 5% | 2.7% | 1.8% | 1.4% | 0.68% |
| Jul 2026 | 21.8% | 12.2% | 13.7% | 11.5% | 12.3% | 7.6% | 6.4% | 4.3% | 4.2% | 2.4% | 1.3% | 1.4% | 0.86% |
| Aug 2026 | 17.8% | 17.6% | 13.5% | 11.4% | 10% | 7.5% | 6.3% | 5.1% | 4.2% | 2.3% | 1.8% | 1.3% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 17.8% | 2.5K | -17% | -4 points | |
| 2, moved from 4th to 2nd | 17.6% | 2.5K | +45.6% | +5.3 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 13.5% | 1.9K | 0% | -0.2 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 11.4% | 1.6K | +0.62% | -0.1 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 10% | 1.4K | -17.4% | -2.3 pointsmoved from 3rd to 5th | |
| 6, held 6th | 7.5% | 1.1K | 0% | -0.1 points | |
| 7, held 7th | 6.3% | 890 | -1.1% | -0.2 points | |
| 8, held 8th | 5.1% | 730 | +21.7% | +0.9 points | |
| 9, held 9th | 4.2% | 600 | +1.7% | 0 points | |
| 10, held 10th | 2.3% | 330 | 0% | 0 points | |
| 11, moved from 12th to 11th | 1.8% | 260 | +44.4% | +0.5 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 1.3% | 190 | 0% | 0 pointsmoved from 11th to 12th | |
| 13, held 13th | 0.99% | 140 | +16.7% | +0.1 points |
17.8%
held 1st · 2.5K estimated branded searches · -17% vs prior month · -4 points
17.6%
moved from 4th to 2nd · 2.5K estimated branded searches · +45.6% vs prior month · +5.3 points
13.5%
moved from 2nd to 3rd · 1.9K estimated branded searches · 0% vs prior month · -0.2 points
11.4%
moved from 5th to 4th · 1.6K estimated branded searches · +0.62% vs prior month · -0.1 points
10%
moved from 3rd to 5th · 1.4K estimated branded searches · -17.4% vs prior month · -2.3 points
7.5%
held 6th · 1.1K estimated branded searches · 0% vs prior month · -0.1 points
6.3%
held 7th · 890 estimated branded searches · -1.1% vs prior month · -0.2 points
5.1%
held 8th · 730 estimated branded searches · +21.7% vs prior month · +0.9 points
4.2%
held 9th · 600 estimated branded searches · +1.7% vs prior month · 0 points
2.3%
held 10th · 330 estimated branded searches · 0% vs prior month · 0 points
1.8%
moved from 12th to 11th · 260 estimated branded searches · +44.4% vs prior month · +0.5 points
1.3%
moved from 11th to 12th · 190 estimated branded searches · 0% vs prior month · 0 points
0.99%
held 13th · 140 estimated branded searches · +16.7% vs prior month · +0.1 points
Compare search popularity between 1st Call Recruitment and its closest rivals
1st Call Recruitment vs Beyond Recruitment: compare search popularity
1st Call Recruitment vs Robert Walters: compare search popularity
1st Call Recruitment vs Consult Recruitment: compare search popularity
1st Call Recruitment vs Greenlight Recruitment: compare search popularity
1st Call Recruitment vs Frog Recruitment: compare search popularity- Compare 1st Call Recruitment with any brand
How has branded search demand for 1st Call Recruitment changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for 1st Call Recruitment in New Zealand held steady, from 900 to 890.
- Across the 11 months ending August 2026, 1st Call Recruitment’s estimated Share of Search among general professional recruitment in New Zealand peaked at 9.2% in December 2025 and was lowest at 6.2% in November 2025.
How did search popularity change for New Zealand general professional recruitment in August 2026?
6 changes

In August 2026, Hunter Campbell overtook Robert Walters to rank 2nd among general professional recruitment in New Zealand, at 17.6%.

In August 2026, Origin Talent overtook Evolve Recruitment to rank 11th among general professional recruitment in New Zealand, at 1.8%.

In August 2026, Greenlight Recruitment gained estimated Share of Search among general professional recruitment in New Zealand, from 4.3% to 5.1%.

In August 2026, Enterprise Recruitment lost estimated Share of Search among general professional recruitment in New Zealand, from 21.8% to 17.8%.

In August 2026, Robert Walters lost estimated Share of Search among general professional recruitment in New Zealand, from 12.3% to 10%.

Evolve Recruitment’s estimated Share of Search among general professional recruitment in New Zealand has lost ground for 3 months in a row, from 2.2% to 1.3% in August 2026.
How is 1st Call Recruitment measured?
Brandwave collects information about searches that people make online using 1st Call Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- 1st Call Recruitment
- 1st call recruitment jobs
Who owns 1st Call Recruitment?
1st Call Recruitment is owned by Jcr 2006 Limited. Brandwave does not track any other brands owned by Jcr 2006 Limited.
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Is 1st Call Recruitment your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.