Brandwave

1st Call Recruitment vs Drake:Which is more popular?

In September 2026, Drake had more branded searches than 1st Call Recruitment among Hamilton recruitment agencies in New Zealand. Drake had about 80 branded searches, while 1st Call Recruitment had 70. Drake made up 3.9% of all Hamilton recruitment agency searches we track, and 1st Call Recruitment accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about Hamilton recruitment agencies, 1st Call Recruitment appeared in all three answers and Drake in none.

Among Hamilton recruitment agencies in New Zealand in September 2026

Who do people search for more?

Drake, about 14% more searches than 1st Call Recruitment

Drake 80 searches1st Call Recruitment 70 searches

Who does AI mention more?

1st Call Recruitment, mentioned in every answer we collected

1st Call Recruitment in 3 of 3Drake in 0 of 3

Who does AI recommend more?

1st Call Recruitment, the only one of the two named

1st Call Recruitment first in 3Drake never named

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Top Hamilton recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, 1st Call Recruitment appeared in all three answers. Drake did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asset Recruitment1st
  2. Tradestaff2nd
  3. RecruitNet3rd
  4. 1st Call Recruitment4th
  5. Madison Recruitment5th
  6. Greenstone Recruitment6th
  7. OneStaff–
  8. Drake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is 1st Call Recruitment or Drake more popular in search?

This chart shows how often people search Google for 1st Call Recruitment and Drake by name. Each line represents a brand's share of searches for all eight Hamilton recruitment agencies we track, month by month, from searches in New Zealand.

1st Call Recruitment and Drake among Hamilton recruitment agencies in New Zealand, by month

Share of searches by month for Drake, 1st Call Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthAsset RecruitmentOneStaffTradestaffGreenstone RecruitmentMadison RecruitmentDrake1st Call RecruitmentRecruitNet
Oct 202525.3%34.8%21.7%3.2%6.3%4.5%3.2%0.9%
Nov 202523.1%30.3%25.2%3%9%3.8%4.7%0.85%
Dec 202527.7%25.4%22.5%4%9.8%4%5.2%1.2%
Jan 202624.5%23.6%27.3%5.1%9.7%5.1%4.2%0.46%
Feb 202632.8%24.1%24.5%3.7%5.8%3.3%4.6%1.2%
Mar 202625%28.4%26.9%5.2%5.2%4.5%4.1%0.75%
Apr 202622.7%32.4%24.8%3.8%4.6%5.5%5.9%0.42%
May 202630.5%22.9%28.1%4.3%5.2%4.3%4.3%0.48%
Jun 202626.5%31%24.1%3.7%4.5%5.7%3.7%0.82%
Jul 202625.4%29.8%23.4%5.6%6.7%4%3.6%1.6%
Aug 202635.9%26.7%21.9%4.1%5.2%2.6%2.6%1.1%
Sep 202628.6%28.6%23.6%5.4%4.4%3.9%3.4%2%

How has the 1st Call Recruitment and Drake comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: 1st Call Recruitment took it in November 2025, Drake took it in January 2026, 1st Call Recruitment took it in February 2026, Drake took it in March 2026, 1st Call Recruitment took it in April 2026, Drake took it in June 2026.
  • Across the 12 months ending September 2026, 1st Call Recruitment’s share of searches among Hamilton recruitment agencies in New Zealand moved from 3.2% to 3.4%, and its estimated monthly branded searches held steady at 70.
  • Across the 12 months ending September 2026, Drake’s share of searches among Hamilton recruitment agencies in New Zealand moved from 4.5% to 3.9%, and its estimated monthly branded searches moved from 100 to 80.

How did search popularity change for New Zealand Hamilton recruitment agencies in September 2026?

2 changes

  1. In September 2026, Drake overtook 1st Call Recruitment to rank 6th among Hamilton recruitment agencies in New Zealand, with 3.9% of the searches.

  2. In September 2026, 1st Call Recruitment gained share of searches among Hamilton recruitment agencies in New Zealand, from 2.6% to 3.4%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using 1st Call Recruitment’s and Drake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1st Call Recruitment

1 branded search term

  • 1st Call Recruitment

Drake

5 branded search terms

  • drake international
  • drake international agency
  • drake recruitment
  • drake recruitment hamilton
  • drake temp agency

How the Brand Demand Index is measured

Other head-to-heads among Hamilton recruitment agencies

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