How popular isDrake?
In September 2026, people searched for Drake by name about 540 times in New Zealand, a 10% decrease from the previous year. These searches made up 3.9% of all New Zealand Hamilton recruitment agency searches, placing Drake sixth out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Hamilton recruitment agencies, Drake did not appear in any of the answers.
Drake is the sixth most searched of 8 competitors and not listed in any AI answer.
Asset RecruitmentShare of searches 28.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
OneStaffShare of searches 28.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
TradestaffShare of searches 23.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd- Greenstone RecruitmentShare of searches 5.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 6th
DrakeShare of searches 3.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Hamilton recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Drake did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Asset Recruitment3 of 3Named in 3 of 3 ChatGPT answers
- Tradestaff3 of 3Named in 3 of 3 ChatGPT answers
- Greenstone Recruitment3 of 3Named in 3 of 3 ChatGPT answers
- 1st Call Recruitment3 of 3Named in 3 of 3 ChatGPT answers
Madison Recruitment2 of 3Named in 2 of 3 ChatGPT answers
RecruitNet2 of 3Named in 2 of 3 ChatGPT answers- OneStaff0 of 3Named in 0 of 3 ChatGPT answers
- Drake0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton recruitment agencies
3 answers
Asked ChatGPT
“Which recruitment agency should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Hamilton, New Zealand for a new employee?”
Searched Google, AI Overview
“recruitment agency hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“job agency hamilton”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Hamilton recruitment agencies compete with Drake?
Share of searches by month for Asset Recruitment, OneStaff, Tradestaff, Greenstone Recruitment, Madison Recruitment, Drake, 1st Call Recruitment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Asset Recruitment | OneStaff | Tradestaff | Greenstone Recruitment | Madison Recruitment | Drake | 1st Call Recruitment | RecruitNet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 34.8% | 21.7% | 3.2% | 6.3% | 4.5% | 3.2% | 0.9% |
| Nov 2025 | 23.1% | 30.3% | 25.2% | 3% | 9% | 3.8% | 4.7% | 0.85% |
| Dec 2025 | 27.7% | 25.4% | 22.5% | 4% | 9.8% | 4% | 5.2% | 1.2% |
| Jan 2026 | 24.5% | 23.6% | 27.3% | 5.1% | 9.7% | 5.1% | 4.2% | 0.46% |
| Feb 2026 | 32.8% | 24.1% | 24.5% | 3.7% | 5.8% | 3.3% | 4.6% | 1.2% |
| Mar 2026 | 25% | 28.4% | 26.9% | 5.2% | 5.2% | 4.5% | 4.1% | 0.75% |
| Apr 2026 | 22.7% | 32.4% | 24.8% | 3.8% | 4.6% | 5.5% | 5.9% | 0.42% |
| May 2026 | 30.5% | 22.9% | 28.1% | 4.3% | 5.2% | 4.3% | 4.3% | 0.48% |
| Jun 2026 | 26.5% | 31% | 24.1% | 3.7% | 4.5% | 5.7% | 3.7% | 0.82% |
| Jul 2026 | 25.4% | 29.8% | 23.4% | 5.6% | 6.7% | 4% | 3.6% | 1.6% |
| Aug 2026 | 35.9% | 26.7% | 21.9% | 4.1% | 5.2% | 2.6% | 2.6% | 1.1% |
| Sep 2026 | 28.6% | 28.6% | 23.6% | 5.4% | 4.4% | 3.9% | 3.4% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.6% | 580 | -40.2% | -7.4 points | |
| 2, held 2nd | 28.6% | 580 | -19.4% | +1.9 points | |
| 3, held 3rd | 23.6% | 480 | -18.6% | +1.8 points | |
| 4, moved from 5th to 4th | 5.4% | 110 | 0% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.4% | 90 | -35.7% | -0.8 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 3.9% | 80 | +14.3% | +1.3 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3.4% | 70 | 0% | +0.9 pointsmoved from 6th to 7th | |
| 8, held 8th | 2% | 40 | +33.3% | +0.9 points |
28.6%
Held 1st. 580 estimated branded searches, -40.2% vs prior month. Share -7.4 points.
2.
OneStaff28.6%
Held 2nd. 580 estimated branded searches, -19.4% vs prior month. Share +1.9 points.
23.6%
Held 3rd. 480 estimated branded searches, -18.6% vs prior month. Share +1.8 points.
5.4%
Moved from 5th to 4th. 110 estimated branded searches, 0% vs prior month. Share +1.3 points.
4.4%
Moved from 4th to 5th. 90 estimated branded searches, -35.7% vs prior month. Share -0.8 points.
6.
Drake3.9%
Moved from 7th to 6th. 80 estimated branded searches, +14.3% vs prior month. Share +1.3 points.
3.4%
Moved from 6th to 7th. 70 estimated branded searches, 0% vs prior month. Share +0.9 points.
2%
Held 8th. 40 estimated branded searches, +33.3% vs prior month. Share +0.9 points.
Compare popularity between Drake and its closest rivals
Every comparison with Drake
19 comparisons
- Adecco vs Drake
- AWF vs Drake
- Drake vs Frog Recruitment
- Drake vs Hirestaff
- Drake vs ManpowerGroup
- Drake vs OneStaff
- Drake vs Randstad
- Drake vs Trade Assist
- Drake vs Tradestaff
- Drake vs Tribe Recruitment
- Allied Workforce vs Drake
- Asset Recruitment vs Drake
- Drake vs Greenstone Recruitment
- Drake vs Madison Recruitment
- 1st Call Recruitment vs Drake
- Action Personnel vs Drake
- ALH vs Drake
- Coverstaff vs Drake
- Drake vs PN Personnel
How has branded search demand for Drake changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Drake in New Zealand fell from 600 to 540.
- Across the 12 months ending September 2026, Drake’s share of searches among Hamilton recruitment agencies in New Zealand decreased from 4.5% to 3.9%.
- Across the 12 months ending September 2026, Drake’s share of searches among Hamilton recruitment agencies in New Zealand peaked at 5.7% in June 2026 and was lowest at 2.6% in August 2026.
- Across the 12 months ending September 2026, Drake fell from 5th to 6th among Hamilton recruitment agencies in New Zealand.
How did search popularity change for New Zealand Hamilton recruitment agencies in September 2026?
6 changes
In September 2026, Greenstone Recruitment overtook Madison Recruitment to rank 4th among Hamilton recruitment agencies in New Zealand, with 5.4% of the searches.
In September 2026, Drake overtook 1st Call Recruitment to rank 6th among Hamilton recruitment agencies in New Zealand, with 3.9% of the searches.
In September 2026, OneStaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 26.7% to 28.6%.
In September 2026, Tradestaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 21.9% to 23.6%.
In September 2026, RecruitNet gained share of searches among Hamilton recruitment agencies in New Zealand, from 1.1% to 2%.
In September 2026, 1st Call Recruitment gained share of searches among Hamilton recruitment agencies in New Zealand, from 2.6% to 3.4%.
How are Drake’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Drake’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- drake international
- drake international agency
- drake labour hire
- drake palmerston north
- drake recruitment
- drake recruitment hamilton
- drake temp agency
Do you work for Drake? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Drake compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Temp staffing agencies | 11th of 13 | 0.71% | Show ranking |
| Hamilton recruitment agencies | 6th of 8 | 3.9% | Shown above |
| Palmerston North recruitment agencies | 7th of 7 | 4.3% | Show ranking |
Is Drake your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.