Coverstaff vs Drake:Which is more popular by branded search in New Zealand?
In August 2026, Coverstaff had more branded searches than Drake among palmerston north recruitment agencies in New Zealand. Coverstaff was estimated to have 5.6K branded searches compared to Drake’s 1.5K, and held an 18.8% Share of Search versus Drake’s 5%.
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Which is more popular in search, Coverstaff or Drake?
Compare Palmerston North recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coverstaff, Drake. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Adecco | Coverstaff | ALH | Drake | PN Personnel | Action Personnel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 22% | 17.6% | 9.8% | 4.7% | 3.4% | 1.1% |
| Nov 2025 | 41% | 22.4% | 19.3% | 8.3% | 4.6% | 3.5% | 1% |
| Dec 2025 | 41.6% | 24.4% | 16.7% | 8.1% | 5.1% | 3% | 1% |
| Jan 2026 | 38.5% | 23.3% | 18.6% | 9.5% | 5.9% | 2.8% | 1.4% |
| Feb 2026 | 40.2% | 22.2% | 19.1% | 9.5% | 5.2% | 2.9% | 0.9% |
| Mar 2026 | 37.1% | 24.7% | 19.3% | 10.2% | 5% | 2.6% | 1.1% |
| Apr 2026 | 36.9% | 24.2% | 19% | 9.7% | 5.2% | 3.8% | 1.2% |
| May 2026 | 40.2% | 23.7% | 16.9% | 10% | 5.2% | 2.8% | 1.1% |
| Jun 2026 | 41.1% | 24% | 17.4% | 8.8% | 4.7% | 2.8% | 1.1% |
| Jul 2026 | 33.5% | 22.8% | 16.6% | 19.2% | 4.3% | 2.8% | 0.82% |
| Aug 2026 | 34% | 22.1% | 18.8% | 15.1% | 5% | 4.1% | 0.88% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Coverstaff and Drake comparison changed over the last 12 months?
3 findings
- Coverstaff was ahead of Drake in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coverstaff’s estimated Share of Search among palmerston north recruitment agencies in New Zealand moved from 17.6% to 18.8%, and its estimated monthly branded searches moved from 5.1K to 5.6K.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among palmerston north recruitment agencies in New Zealand moved from 4.7% to 5%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
How did search popularity change for New Zealand palmerston north recruitment agencies in August 2026?
2 changes
In August 2026, Coverstaff overtook ALH to rank 3rd among palmerston north recruitment agencies in New Zealand, at 18.8%.
In August 2026, Drake gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 4.3% to 5%.
How each brand is measured
Brandwave collects information about searches that people make online using Coverstaff’s and Drake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coverstaff
10 branded search terms
- cover staff agency
- coverstaff
- coverstaff manukau
- coverstaff new zealand
- coverstaff nz
- coverstaff palmerston north
- coverstaff recruitment
- coverstaff recruitment east tamaki
- coverstaff rosebank
- coverstaff south auckland
Drake
16 branded search terms
- drake international
- drake international agency
- drake international new zealand
- drake international nz
- drake international recruitment
- drake international recruitment agency
- drake labour hire
- drake new zealand
- drake new zealand jobs
- drake palmerston north
- drake palmerston north jobs
- drake recruitment
- drake recruitment hamilton
- drake recruitment masterton
- drake recruitment nz
- drake temp agency
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.