Brandwave

How popular isCoverstaff in search?

In August 2026, there were an estimated 5.6K branded searches for Coverstaff in New Zealand which is up 9.6% over the last 11 months. Coverstaff holds 35.6% estimated Share of Search among New Zealand auckland recruitment agencies and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Coverstaff35.6%
  2. Hays25.9%
  3. Madison Recruitment15.2%
  4. Randstad12.6%
  5. Alpha Recruitment10.6%
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Which auckland recruitment agencies compete with Coverstaff?

Coverstaff against auckland recruitment agencies in New Zealand, by month

Share of Search by month for Coverstaff, Hays, Madison Recruitment, Randstad, Alpha Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthCoverstaffHaysMadison RecruitmentRandstadAlpha Recruitment
Oct 202522.4%19.2%10.7%41.2%6.6%
Nov 202532.8%27.6%14.2%15.3%10.2%
Dec 202530.4%27.6%17.5%14.4%10.1%
Jan 202632.4%29%18.1%12.3%8.2%
Feb 202633.9%27.2%19.1%11.3%8.4%
Mar 202632.3%29.4%15.9%11.9%10.5%
Apr 202630.4%29.7%14.7%13.6%11.6%
May 202630.3%28.7%15.8%13.5%11.7%
Jun 202632%27.5%16.3%11.9%12.3%
Jul 202633.1%26.2%16.2%12.8%11.7%
Aug 202635.6%25.9%15.2%12.6%10.6%
Sep 2026—————

  1. 1.Coverstaff

    35.6%

    held 1st · 5.6K estimated branded searches · +10.1% vs prior month · +2.5 points

  2. 2.Hays

    25.9%

    held 2nd · 4.1K estimated branded searches · +1.2% vs prior month · -0.3 points

  3. 3.Madison Recruitment

    15.2%

    held 3rd · 2.4K estimated branded searches · -4% vs prior month · -1 points

  4. 4.Randstad

    12.6%

    held 4th · 2K estimated branded searches · +0.51% vs prior month · -0.2 points

  5. 5.Alpha Recruitment

    10.6%

    held 5th · 1.7K estimated branded searches · -6.7% vs prior month · -1 points

Compare search popularity between Coverstaff and its closest rivals

How has branded search demand for Coverstaff changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Coverstaff in New Zealand rose from 5.1K to 5.6K.
  • Across the 11 months ending August 2026, Coverstaff’s estimated Share of Search among auckland recruitment agencies in New Zealand increased from 22.4% to 35.6%.
  • Across the 11 months ending August 2026, Coverstaff rose from 2nd to 1st among auckland recruitment agencies in New Zealand.

How did search popularity change for New Zealand auckland recruitment agencies in August 2026?

  1. In August 2026, Coverstaff gained estimated Share of Search among auckland recruitment agencies in New Zealand, from 33.1% to 35.6%.

  2. In August 2026, Alpha Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 11.7% to 10.6%.

  3. In August 2026, Madison Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 16.2% to 15.2%.

  4. Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand has lost ground for 3 months in a row, from 28.7% to 25.9% in August 2026.

  5. Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.

Which palmerston north recruitment agencies compete with Coverstaff?

Coverstaff against palmerston north recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Adecco, Coverstaff, ALH, Drake, PN Personnel. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAdeccoCoverstaffALHDrakePN PersonnelAction Personnel
Oct 202541.2%22%17.6%9.8%4.7%3.4%1.1%
Nov 202541%22.4%19.3%8.3%4.6%3.5%1%
Dec 202541.6%24.4%16.7%8.1%5.1%3%1%
Jan 202638.5%23.3%18.6%9.5%5.9%2.8%1.4%
Feb 202640.2%22.2%19.1%9.5%5.2%2.9%0.9%
Mar 202637.1%24.7%19.3%10.2%5%2.6%1.1%
Apr 202636.9%24.2%19%9.7%5.2%3.8%1.2%
May 202640.2%23.7%16.9%10%5.2%2.8%1.1%
Jun 202641.1%24%17.4%8.8%4.7%2.8%1.1%
Jul 202633.5%22.8%16.6%19.2%4.3%2.8%0.82%
Aug 202634%22.1%18.8%15.1%5%4.1%0.88%
Sep 2026———————

  1. 1.OneStaff

    34%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · +0.5 points

  2. 2.Adecco

    22.1%

    held 2nd · 6.6K estimated branded searches · -5.7% vs prior month · -0.6 points

  3. 3.Coverstaff

    18.8%

    moved from 4th to 3rd · 5.6K estimated branded searches · +10.1% vs prior month · +2.3 points

  4. 4.ALH

    15.1%

    moved from 3rd to 4th · 4.5K estimated branded searches · -24.1% vs prior month · -4.2 points

  5. 5.Drake

    5%

    held 5th · 1.5K estimated branded searches · +10.5% vs prior month · +0.6 points

  6. 6.PN Personnel

    4.1%

    held 6th · 1.2K estimated branded searches · +43.5% vs prior month · +1.3 points

  7. 7.Action Personnel

    0.88%

    held 7th · 260 estimated branded searches · +4% vs prior month · +0.1 points

Compare search popularity between Coverstaff and its closest rivals

How has branded search demand for Coverstaff changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Coverstaff’s estimated Share of Search among palmerston north recruitment agencies in New Zealand increased from 17.6% to 18.8%.
  • Across the 11 months ending August 2026, Coverstaff’s estimated Share of Search among palmerston north recruitment agencies in New Zealand peaked at 19.3% in March 2026 and was lowest at 16.6% in July 2026.

How did search popularity change for New Zealand palmerston north recruitment agencies in August 2026?

  1. In August 2026, Coverstaff overtook ALH to rank 3rd among palmerston north recruitment agencies in New Zealand, at 18.8%.

  2. In August 2026, PN Personnel gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 2.8% to 4.1%.

  3. In August 2026, Drake gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 4.3% to 5%.

  4. In August 2026, ALH lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 19.2% to 15.1%.

  5. In August 2026, Adecco lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 22.8% to 22.1%.

  6. Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026.

How is Coverstaff measured?

Brandwave collects information about searches that people make online using Coverstaff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • cover staff agency
  • coverstaff
  • coverstaff manukau
  • coverstaff new zealand
  • coverstaff nz
  • coverstaff palmerston north
  • coverstaff recruitment
  • coverstaff recruitment east tamaki
  • coverstaff rosebank
  • coverstaff south auckland

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