ALH vs Coverstaff:Which is more popular by branded search in New Zealand?
In August 2026, Coverstaff had more branded searches than ALH among palmerston north recruitment agencies in New Zealand. Coverstaff was estimated to have 5.6K branded searches compared to ALH’s 4.5K, and held an 18.8% Share of Search versus ALH’s 15.1%.
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Which is more popular in search, ALH or Coverstaff?
Compare Palmerston North recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coverstaff, ALH. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Adecco | Coverstaff | ALH | Drake | PN Personnel | Action Personnel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 22% | 17.6% | 9.8% | 4.7% | 3.4% | 1.1% |
| Nov 2025 | 41% | 22.4% | 19.3% | 8.3% | 4.6% | 3.5% | 1% |
| Dec 2025 | 41.6% | 24.4% | 16.7% | 8.1% | 5.1% | 3% | 1% |
| Jan 2026 | 38.5% | 23.3% | 18.6% | 9.5% | 5.9% | 2.8% | 1.4% |
| Feb 2026 | 40.2% | 22.2% | 19.1% | 9.5% | 5.2% | 2.9% | 0.9% |
| Mar 2026 | 37.1% | 24.7% | 19.3% | 10.2% | 5% | 2.6% | 1.1% |
| Apr 2026 | 36.9% | 24.2% | 19% | 9.7% | 5.2% | 3.8% | 1.2% |
| May 2026 | 40.2% | 23.7% | 16.9% | 10% | 5.2% | 2.8% | 1.1% |
| Jun 2026 | 41.1% | 24% | 17.4% | 8.8% | 4.7% | 2.8% | 1.1% |
| Jul 2026 | 33.5% | 22.8% | 16.6% | 19.2% | 4.3% | 2.8% | 0.82% |
| Aug 2026 | 34% | 22.1% | 18.8% | 15.1% | 5% | 4.1% | 0.88% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the ALH and Coverstaff comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: ALH took it in July 2026, Coverstaff took it in August 2026.
- Across the 11 months ending August 2026, ALH’s estimated Share of Search among palmerston north recruitment agencies in New Zealand moved from 9.8% to 15.1%, and its estimated monthly branded searches moved from 2.8K to 4.5K.
- Across the 11 months ending August 2026, Coverstaff’s estimated Share of Search among palmerston north recruitment agencies in New Zealand moved from 17.6% to 18.8%, and its estimated monthly branded searches moved from 5.1K to 5.6K.
How did search popularity change for New Zealand palmerston north recruitment agencies in August 2026?
2 changes
In August 2026, Coverstaff overtook ALH to rank 3rd among palmerston north recruitment agencies in New Zealand, at 18.8%.
In August 2026, ALH lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 19.2% to 15.1%.
How each brand is measured
Brandwave collects information about searches that people make online using ALH’s and Coverstaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ALH
11 branded search terms
- alh
- alh jobs
- alh labour hire
- alh nelson
- alh new zealand
- alh nz
- alh palmerston north
- alh queenstown
- alh recruitment
- alh rotorua
- alh.nz
Coverstaff
10 branded search terms
- cover staff agency
- coverstaff
- coverstaff manukau
- coverstaff new zealand
- coverstaff nz
- coverstaff palmerston north
- coverstaff recruitment
- coverstaff recruitment east tamaki
- coverstaff rosebank
- coverstaff south auckland
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