Brandwave

How popular isDrake?

In September 2026, people searched for Drake by name about 540 times in New Zealand, a 10% decrease from the previous year. These searches made up 4.3% of all New Zealand Palmerston North recruitment agency searches, placing Drake seventh out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Palmerston North recruitment agencies, Drake appeared in two of the four answers and was the joint fourth most recommended of the seven.

Search and AI answers in September 2026

Drake is the seventh most searched of 7 competitors and the joint fourth most recommended in AI answers.

  1. PN PersonnelShare of searches 24.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. OneStaffShare of searches 23.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. AdeccoShare of searches 20%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. CoverstaffShare of searches 16.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  5. DrakeShare of searches 4.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top Palmerston North recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Drake was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Drake is the joint fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PN Personnel1st
  2. Action Personnel2nd
  3. OneStaff3rd
  4. Adecco4th
  5. Drake4th
  6. Coverstaff–
  7. ALH–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PN Personnel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Action Personnel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Drake2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Coverstaff1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ALH0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Palmerston North recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Palmerston North recruitment agencies compete with Drake?

Drake against Palmerston North recruitment agencies in New Zealand, by month

Share of searches by month for PN Personnel, OneStaff, Adecco, Coverstaff, ALH, Action Personnel, Drake. The figures are in the table below the chart.

View monthly share of searches table
MonthPN PersonnelOneStaffAdeccoCoverstaffALHAction PersonnelDrake
Oct 202518%29.3%20.7%13.3%6.7%6%6%
Nov 202520.9%30.9%17.3%14.4%5%6.5%5%
Dec 202520%36.8%11.6%11.6%5.3%7.4%7.4%
Jan 202616.8%31.5%17.5%18.2%4.9%7.7%3.5%
Feb 202619.1%33.6%14.5%17.6%3.8%6.9%4.6%
Mar 202618.9%32.1%13.8%15.7%5.7%8.8%5%
Apr 202624.7%24.7%15.1%18.5%5.5%7.5%4.1%
May 202622%26%18.1%15%6.3%8.7%3.9%
Jun 202620.7%24.4%20.7%20%4.4%6.7%3%
Jul 202624.5%22.4%21.1%17%4.8%6.1%4.1%
Aug 202625.8%22.6%17%18.2%6.3%6.9%3.1%
Sep 202624.3%23.5%20%16.5%7%4.3%4.3%

  1. 1.PN Personnel

    24.3%

    Held 1st. 280 estimated branded searches, -31.7% vs prior month. Share -1.4 points.

  2. 2.OneStaff

    23.5%

    Held 2nd. 270 estimated branded searches, -25% vs prior month. Share +0.8 points.

  3. 3.Adecco

    20%

    Moved from 4th to 3rd. 230 estimated branded searches, -14.8% vs prior month. Share +3 points.

  4. 4.Coverstaff

    16.5%

    Moved from 3rd to 4th. 190 estimated branded searches, -34.5% vs prior month. Share -1.7 points.

  5. 5.ALH

    7%

    Moved from 6th to 5th. 80 estimated branded searches, -20% vs prior month. Share +0.7 points.

  6. 6.Action Personnel

    4.3%

    Moved from 5th to 6th. 50 estimated branded searches, -54.5% vs prior month. Share -2.6 points.

  7. 7.Drake

    4.3%

    Held 7th. 50 estimated branded searches, 0% vs prior month. Share +1.2 points.

Compare popularity between Drake and its closest rivals

Every comparison with Drake

19 comparisons

How has branded search demand for Drake changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Drake in New Zealand fell from 600 to 540.
  • Across the 12 months ending September 2026, Drake’s share of searches among Palmerston North recruitment agencies in New Zealand decreased from 6% to 4.3%.
  • Across the 12 months ending September 2026, Drake’s share of searches among Palmerston North recruitment agencies in New Zealand peaked at 7.4% in December 2025 and was lowest at 3% in June 2026.

How did search popularity change for New Zealand Palmerston North recruitment agencies in September 2026?

6 changes

  1. In September 2026, Adecco overtook Coverstaff to rank 3rd among Palmerston North recruitment agencies in New Zealand, with 20% of the searches.

  2. In September 2026, ALH overtook Action Personnel to rank 5th among Palmerston North recruitment agencies in New Zealand, with 7% of the searches.

  3. In September 2026, Drake gained share of searches among Palmerston North recruitment agencies in New Zealand, from 3.1% to 4.3%.

  4. In September 2026, OneStaff gained share of searches among Palmerston North recruitment agencies in New Zealand, from 22.6% to 23.5%.

  5. In September 2026, Action Personnel lost share of searches among Palmerston North recruitment agencies in New Zealand, from 6.9% to 4.3%.

  6. In September 2026, Coverstaff lost share of searches among Palmerston North recruitment agencies in New Zealand, from 18.2% to 16.5%.

How are Drake’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Drake’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • drake international
  • drake international agency
  • drake labour hire
  • drake palmerston north
  • drake recruitment
  • drake recruitment hamilton
  • drake temp agency

Do you work for Drake? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Drake compete?

Drake is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies11th of 130.71%Show ranking
Hamilton recruitment agencies6th of 83.9%Show ranking
Palmerston North recruitment agencies7th of 74.3%Shown above
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Is Drake your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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