Drake vs Hirestaff:Which is more popular?
In September 2026, Hirestaff had more branded searches than Drake among temp staffing agencies in New Zealand. Hirestaff had about 1,600 branded searches, while Drake had 190. Hirestaff made up 6% of all temp staffing agency searches we track, and Drake accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about temp staffing agencies, Hirestaff appeared in four of the five answers and Drake in one. Hirestaff was mentioned before Drake in every answer that named either.
Who do people search for more?
Hirestaff, about 8 searches for every 1 for Drake
Who does AI mention more?
Hirestaff, mentioned in 4 of 5 answers, Drake in 1
Who does AI recommend more?
Hirestaff, named ahead of Drake in 4 of 4 answers
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Top temp staffing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hirestaff was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Drake was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hirestaff was listed before Drake in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
AWF1st- Hirestaff2nd
Trade Assist3rd
OneStaff4th- Tribe Recruitment5th
Adecco6th
Drake7th
Frog Recruitment8th
Hays9th- Allied Workforce10th
- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AWF4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hirestaff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trade Assist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OneStaff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adecco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tribe Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frog Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allied Workforce2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Drake1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hays1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about temp staffing agencies
5 answers
Asked ChatGPT
“Which temp staffing agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best temp staffing agencies in New Zealand?”
Asked ChatGPT
“What's the best temp staffing agency in New Zealand for temporary workers?”
Searched Google, AI Overview
“best temp staffing agency”
Searched Google, AI Overview
“contract staffing agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Drake or Hirestaff more popular in search?
This chart shows how often people search Google for Drake and Hirestaff by name. Each line represents a brand's share of searches for all 13 temp staffing agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Hirestaff, Drake. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneStaff | Tradestaff | AWF | Adecco | Randstad | Hirestaff | Trade Assist | Tribe Recruitment | Frog Recruitment | ManpowerGroup | Drake | Allied Workforce | Hays |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 16.2% | 12.8% | 9.4% | 8.7% | 4.6% | 5.7% | 6.8% | 1.4% | 1.4% | 0.53% | 0.78% | 0.04% |
| Nov 2025 | 29.5% | 19% | 15.1% | 9% | 3.5% | 6.5% | 6.5% | 6.5% | 1.6% | 0.96% | 0.58% | 1.1% | 0.03% |
| Dec 2025 | 32.9% | 18.4% | 11.6% | 10% | 4.3% | 6.3% | 6.3% | 6.3% | 1.5% | 0.87% | 0.58% | 0.92% | 0.05% |
| Jan 2026 | 30.2% | 19.6% | 12.9% | 11.1% | 3.7% | 5.7% | 6.8% | 5.7% | 1.7% | 0.79% | 0.82% | 0.86% | 0.04% |
| Feb 2026 | 32.5% | 17.4% | 13.9% | 10% | 4% | 6.2% | 6.2% | 6.2% | 1.5% | 0.81% | 0.69% | 0.81% | 0.04% |
| Mar 2026 | 29.1% | 18.8% | 14.9% | 10.8% | 4.5% | 5.4% | 5.4% | 6.4% | 1.6% | 1.1% | 0.71% | 1.2% | 0.03% |
| Apr 2026 | 28.8% | 18.4% | 14.6% | 10.9% | 5.4% | 6.5% | 4.1% | 6.5% | 1.9% | 1.1% | 0.73% | 1.1% | 0.04% |
| May 2026 | 31.5% | 19.5% | 12.8% | 9.8% | 4.8% | 6.7% | 4.6% | 5.7% | 2.6% | 0.78% | 0.5% | 0.85% | 0.04% |
| Jun 2026 | 31.7% | 19.7% | 12.8% | 11.3% | 3.6% | 6.8% | 3.6% | 5.7% | 2.6% | 0.71% | 0.71% | 0.82% | 0.04% |
| Jul 2026 | 27.8% | 20.7% | 13.6% | 12% | 5% | 6% | 3.8% | 6% | 2.2% | 0.98% | 0.79% | 0.94% | 0.04% |
| Aug 2026 | 27.9% | 21.1% | 11.2% | 10.3% | 5.1% | 7.3% | 5% | 7.3% | 2.3% | 0.77% | 0.85% | 0.81% | 0.04% |
| Sep 2026 | 27.6% | 20.4% | 13.5% | 10% | 6.1% | 6% | 6% | 6% | 2.2% | 0.79% | 0.71% | 0.67% | 0.04% |
How has the Drake and Hirestaff comparison changed over the last 12 months?
3 findings
- Hirestaff was ahead of Drake in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Drake’s share of searches among temp staffing agencies in New Zealand moved from 0.53% to 0.71%, and its estimated monthly branded searches moved from 150 to 190.
- Across the 12 months ending September 2026, Hirestaff’s share of searches among temp staffing agencies in New Zealand moved from 4.6% to 6%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for New Zealand temp staffing agencies in September 2026?
3 changes
In September 2026, Randstad overtook Hirestaff and Tribe Recruitment to rank 5th among temp staffing agencies in New Zealand, with 6.1% of the searches.
In September 2026, Hirestaff lost share of searches among temp staffing agencies in New Zealand, from 7.3% to 6%.
In September 2026, Drake fell from 10th to 11th among temp staffing agencies in New Zealand.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Drake’s and Hirestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among temp staffing agencies
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