Drake vs OneStaff:Which is more popular?
In September 2026, OneStaff had more branded searches than Drake among Palmerston North recruitment agencies in New Zealand. OneStaff had about 270 branded searches, while Drake had 50. OneStaff made up 23.5% of all Palmerston North recruitment agency searches we track, and Drake accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about Palmerston North recruitment agencies, OneStaff appeared in all four answers and Drake in two. OneStaff was mentioned before Drake in every answer.
Who do people search for more?
OneStaff, about 5 searches for every 1 for Drake
Who does AI mention more?
OneStaff, mentioned in every answer we collected
Who does AI recommend more?
OneStaff, named ahead of Drake in every answer
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Top Palmerston North recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, OneStaff appeared in all four answers. Drake was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. OneStaff was listed before Drake in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PN Personnel1st
Action Personnel2nd- OneStaff3rd
Adecco4th
Drake4th
Coverstaff–
ALH–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PN Personnel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Action Personnel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Adecco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Drake2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Coverstaff1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ALH0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Palmerston North recruitment agencies
4 answers
Asked ChatGPT
“Which recruitment agency should I hire in Palmerston North, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Palmerston North, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Palmerston North, New Zealand for a new employee?”
Searched Google, AI Overview
“recruitment agencies palmerston north”
Searched Google, AI Overview
“recruiters palmerston north”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Drake or OneStaff more popular in search?
This chart shows how often people search Google for Drake and OneStaff by name. Each line represents a brand's share of searches for all seven Palmerston North recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for OneStaff, Drake. The figures are in the table below the chart.
View monthly share of searches table
| Month | PN Personnel | OneStaff | Adecco | Coverstaff | ALH | Action Personnel | Drake |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18% | 29.3% | 20.7% | 13.3% | 6.7% | 6% | 6% |
| Nov 2025 | 20.9% | 30.9% | 17.3% | 14.4% | 5% | 6.5% | 5% |
| Dec 2025 | 20% | 36.8% | 11.6% | 11.6% | 5.3% | 7.4% | 7.4% |
| Jan 2026 | 16.8% | 31.5% | 17.5% | 18.2% | 4.9% | 7.7% | 3.5% |
| Feb 2026 | 19.1% | 33.6% | 14.5% | 17.6% | 3.8% | 6.9% | 4.6% |
| Mar 2026 | 18.9% | 32.1% | 13.8% | 15.7% | 5.7% | 8.8% | 5% |
| Apr 2026 | 24.7% | 24.7% | 15.1% | 18.5% | 5.5% | 7.5% | 4.1% |
| May 2026 | 22% | 26% | 18.1% | 15% | 6.3% | 8.7% | 3.9% |
| Jun 2026 | 20.7% | 24.4% | 20.7% | 20% | 4.4% | 6.7% | 3% |
| Jul 2026 | 24.5% | 22.4% | 21.1% | 17% | 4.8% | 6.1% | 4.1% |
| Aug 2026 | 25.8% | 22.6% | 17% | 18.2% | 6.3% | 6.9% | 3.1% |
| Sep 2026 | 24.3% | 23.5% | 20% | 16.5% | 7% | 4.3% | 4.3% |
How has the Drake and OneStaff comparison changed over the last 12 months?
3 findings
- OneStaff was ahead of Drake in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Drake’s share of searches among Palmerston North recruitment agencies in New Zealand moved from 6% to 4.3%, and its estimated monthly branded searches moved from 90 to 50.
- Across the 12 months ending September 2026, OneStaff’s share of searches among Palmerston North recruitment agencies in New Zealand moved from 29.3% to 23.5%, and its estimated monthly branded searches moved from 440 to 270.
How did search popularity change for New Zealand Palmerston North recruitment agencies in September 2026?
2 changes
In September 2026, Drake gained share of searches among Palmerston North recruitment agencies in New Zealand, from 3.1% to 4.3%.
In September 2026, OneStaff gained share of searches among Palmerston North recruitment agencies in New Zealand, from 22.6% to 23.5%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Drake’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Palmerston North recruitment agencies
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