Brandwave

ALH vs PN Personnel:Which is more popular?

In September 2026, PN Personnel had more branded searches than ALH among Palmerston North recruitment agencies in New Zealand. PN Personnel had about 280 branded searches, while ALH had 80. PN Personnel made up 24.3% of all Palmerston North recruitment agency searches we track, and ALH accounted for 7%. When we asked ChatGPT and Google AI Overviews about Palmerston North recruitment agencies, PN Personnel appeared in all four answers and ALH in none.

Among Palmerston North recruitment agencies in New Zealand in September 2026

Who do people search for more?

PN Personnel, about 4 searches for every 1 for ALH

PN Personnel 280 searchesALH 80 searches

Who does AI mention more?

PN Personnel, mentioned in every answer we collected

PN Personnel in 4 of 4ALH in 0 of 4

Who does AI recommend more?

PN Personnel, the only one of the two named

PN Personnel first in 3ALH never named

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Top Palmerston North recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, PN Personnel appeared in all four answers. ALH did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PN Personnel1st
  2. Action Personnel2nd
  3. OneStaff3rd
  4. Adecco4th
  5. Drake4th
  6. Coverstaff–
  7. ALH–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PN Personnel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Action Personnel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Drake2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Coverstaff1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ALH0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Palmerston North recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ALH or PN Personnel more popular in search?

This chart shows how often people search Google for ALH and PN Personnel by name. Each line represents a brand's share of searches for all seven Palmerston North recruitment agencies we track, month by month, from searches in New Zealand.

ALH and PN Personnel among Palmerston North recruitment agencies in New Zealand, by month

Share of searches by month for PN Personnel, ALH. The figures are in the table below the chart.

View monthly share of searches table
MonthPN PersonnelOneStaffAdeccoCoverstaffALHAction PersonnelDrake
Oct 202518%29.3%20.7%13.3%6.7%6%6%
Nov 202520.9%30.9%17.3%14.4%5%6.5%5%
Dec 202520%36.8%11.6%11.6%5.3%7.4%7.4%
Jan 202616.8%31.5%17.5%18.2%4.9%7.7%3.5%
Feb 202619.1%33.6%14.5%17.6%3.8%6.9%4.6%
Mar 202618.9%32.1%13.8%15.7%5.7%8.8%5%
Apr 202624.7%24.7%15.1%18.5%5.5%7.5%4.1%
May 202622%26%18.1%15%6.3%8.7%3.9%
Jun 202620.7%24.4%20.7%20%4.4%6.7%3%
Jul 202624.5%22.4%21.1%17%4.8%6.1%4.1%
Aug 202625.8%22.6%17%18.2%6.3%6.9%3.1%
Sep 202624.3%23.5%20%16.5%7%4.3%4.3%

How has the ALH and PN Personnel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Palmerston North recruitment agencies in September 2026?

2 changes
  1. In September 2026, ALH overtook Action Personnel to rank 5th among Palmerston North recruitment agencies in New Zealand, with 7% of the searches.

  2. In September 2026, PN Personnel lost share of searches among Palmerston North recruitment agencies in New Zealand, from 25.8% to 24.3%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using ALH’s and PN Personnel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ALH

3 branded search terms

  • alh labour hire
  • alh palmerston north
  • alh recruitment

PN Personnel

3 branded search terms

  • pn personnel
  • pn personnel recruitment
  • pnpersonnel

How the Brand Demand Index is measured

Other head-to-heads among Palmerston North recruitment agencies

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