Brandwave

Coverstaff vs OneStaff:Which is more popular?

In September 2026, OneStaff had more branded searches than Coverstaff among Palmerston North recruitment agencies in New Zealand. OneStaff had about 270 branded searches, while Coverstaff had 190. OneStaff made up 23.5% of all Palmerston North recruitment agency searches we track, and Coverstaff accounted for 16.5%. When we asked ChatGPT and Google AI Overviews about Palmerston North recruitment agencies, OneStaff appeared in all four answers and Coverstaff in one. OneStaff was mentioned before Coverstaff in every answer.

Among Palmerston North recruitment agencies in New Zealand in September 2026

Who do people search for more?

OneStaff, about 42% more searches than Coverstaff

OneStaff 270 searchesCoverstaff 190 searches

Who does AI mention more?

OneStaff, mentioned in every answer we collected

OneStaff in 4 of 4Coverstaff in 1 of 4

Who does AI recommend more?

OneStaff, named ahead of Coverstaff in every answer

OneStaff first in 3Coverstaff never first

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Top Palmerston North recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, OneStaff appeared in all four answers. Coverstaff was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. OneStaff was listed before Coverstaff in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PN Personnel1st
  2. Action Personnel2nd
  3. OneStaff3rd
  4. Adecco4th
  5. Drake4th
  6. Coverstaff–
  7. ALH–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PN Personnel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Action Personnel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Drake2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Coverstaff1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ALH0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Palmerston North recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Coverstaff or OneStaff more popular in search?

This chart shows how often people search Google for Coverstaff and OneStaff by name. Each line represents a brand's share of searches for all seven Palmerston North recruitment agencies we track, month by month, from searches in New Zealand.

Coverstaff and OneStaff among Palmerston North recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, Coverstaff. The figures are in the table below the chart.

View monthly share of searches table
MonthPN PersonnelOneStaffAdeccoCoverstaffALHAction PersonnelDrake
Oct 202518%29.3%20.7%13.3%6.7%6%6%
Nov 202520.9%30.9%17.3%14.4%5%6.5%5%
Dec 202520%36.8%11.6%11.6%5.3%7.4%7.4%
Jan 202616.8%31.5%17.5%18.2%4.9%7.7%3.5%
Feb 202619.1%33.6%14.5%17.6%3.8%6.9%4.6%
Mar 202618.9%32.1%13.8%15.7%5.7%8.8%5%
Apr 202624.7%24.7%15.1%18.5%5.5%7.5%4.1%
May 202622%26%18.1%15%6.3%8.7%3.9%
Jun 202620.7%24.4%20.7%20%4.4%6.7%3%
Jul 202624.5%22.4%21.1%17%4.8%6.1%4.1%
Aug 202625.8%22.6%17%18.2%6.3%6.9%3.1%
Sep 202624.3%23.5%20%16.5%7%4.3%4.3%

How has the Coverstaff and OneStaff comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Palmerston North recruitment agencies in September 2026?

3 changes

  1. In September 2026, Adecco overtook Coverstaff to rank 3rd among Palmerston North recruitment agencies in New Zealand, with 20% of the searches.

  2. In September 2026, OneStaff gained share of searches among Palmerston North recruitment agencies in New Zealand, from 22.6% to 23.5%.

  3. In September 2026, Coverstaff lost share of searches among Palmerston North recruitment agencies in New Zealand, from 18.2% to 16.5%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Coverstaff’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coverstaff

5 branded search terms

  • cover staff agency
  • coverstaff
  • coverstaff palmerston north
  • coverstaff recruitment
  • coverstaff rosebank

OneStaff

7 branded search terms

  • one staff
  • one staff agency
  • one staff recruitment
  • OneStaff
  • onestaff agency
  • onestaff palmerston north
  • onestaff recruitment

How the Brand Demand Index is measured

Other head-to-heads among Palmerston North recruitment agencies

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