Brandwave

How popular isCoverstaff?

In September 2026, people searched for Coverstaff by name about 4,950 times in New Zealand, about the same as the previous year. These searches made up 16.5% of all New Zealand Palmerston North recruitment agency searches, placing Coverstaff fourth out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Palmerston North recruitment agencies, Coverstaff appeared in one of the four answers.

Search and AI answers in September 2026

Coverstaff is the fourth most searched of 7 competitors and not listed in any AI answer.

  1. PN PersonnelShare of searches 24.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. OneStaffShare of searches 23.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. AdeccoShare of searches 20%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. CoverstaffShare of searches 16.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  5. ALHShare of searches 7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top Palmerston North recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Coverstaff was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PN Personnel1st
  2. Action Personnel2nd
  3. OneStaff3rd
  4. Adecco4th
  5. Drake4th
  6. Coverstaff–
  7. ALH–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PN Personnel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Action Personnel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Drake2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Coverstaff1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ALH0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Palmerston North recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Palmerston North recruitment agencies compete with Coverstaff?

Coverstaff against Palmerston North recruitment agencies in New Zealand, by month

Share of searches by month for PN Personnel, OneStaff, Adecco, Coverstaff, ALH, Action Personnel, Drake. The figures are in the table below the chart.

View monthly share of searches table
MonthPN PersonnelOneStaffAdeccoCoverstaffALHAction PersonnelDrake
Oct 202518%29.3%20.7%13.3%6.7%6%6%
Nov 202520.9%30.9%17.3%14.4%5%6.5%5%
Dec 202520%36.8%11.6%11.6%5.3%7.4%7.4%
Jan 202616.8%31.5%17.5%18.2%4.9%7.7%3.5%
Feb 202619.1%33.6%14.5%17.6%3.8%6.9%4.6%
Mar 202618.9%32.1%13.8%15.7%5.7%8.8%5%
Apr 202624.7%24.7%15.1%18.5%5.5%7.5%4.1%
May 202622%26%18.1%15%6.3%8.7%3.9%
Jun 202620.7%24.4%20.7%20%4.4%6.7%3%
Jul 202624.5%22.4%21.1%17%4.8%6.1%4.1%
Aug 202625.8%22.6%17%18.2%6.3%6.9%3.1%
Sep 202624.3%23.5%20%16.5%7%4.3%4.3%

  1. 1.PN Personnel

    24.3%

    Held 1st. 280 estimated branded searches, -31.7% vs prior month. Share -1.4 points.

  2. 2.OneStaff

    23.5%

    Held 2nd. 270 estimated branded searches, -25% vs prior month. Share +0.8 points.

  3. 3.Adecco

    20%

    Moved from 4th to 3rd. 230 estimated branded searches, -14.8% vs prior month. Share +3 points.

  4. 4.Coverstaff

    16.5%

    Moved from 3rd to 4th. 190 estimated branded searches, -34.5% vs prior month. Share -1.7 points.

  5. 5.ALH

    7%

    Moved from 6th to 5th. 80 estimated branded searches, -20% vs prior month. Share +0.7 points.

  6. 6.Action Personnel

    4.3%

    Moved from 5th to 6th. 50 estimated branded searches, -54.5% vs prior month. Share -2.6 points.

  7. 7.Drake

    4.3%

    Held 7th. 50 estimated branded searches, 0% vs prior month. Share +1.2 points.

Compare popularity between Coverstaff and its closest rivals

Every comparison with Coverstaff

14 comparisons

How has branded search demand for Coverstaff changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Coverstaff in New Zealand held steady at 5K.
  • Across the 12 months ending September 2026, Coverstaff’s share of searches among Palmerston North recruitment agencies in New Zealand increased from 13.3% to 16.5%.
  • Across the 12 months ending September 2026, Coverstaff’s share of searches among Palmerston North recruitment agencies in New Zealand peaked at 20% in June 2026 and was lowest at 11.6% in December 2025.

How did search popularity change for New Zealand Palmerston North recruitment agencies in September 2026?

6 changes

  1. In September 2026, Adecco overtook Coverstaff to rank 3rd among Palmerston North recruitment agencies in New Zealand, with 20% of the searches.

  2. In September 2026, ALH overtook Action Personnel to rank 5th among Palmerston North recruitment agencies in New Zealand, with 7% of the searches.

  3. In September 2026, Drake gained share of searches among Palmerston North recruitment agencies in New Zealand, from 3.1% to 4.3%.

  4. In September 2026, OneStaff gained share of searches among Palmerston North recruitment agencies in New Zealand, from 22.6% to 23.5%.

  5. In September 2026, Action Personnel lost share of searches among Palmerston North recruitment agencies in New Zealand, from 6.9% to 4.3%.

  6. In September 2026, Coverstaff lost share of searches among Palmerston North recruitment agencies in New Zealand, from 18.2% to 16.5%.

How are Coverstaff’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Coverstaff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cover staff agency
  • coverstaff
  • coverstaff manukau
  • coverstaff palmerston north
  • coverstaff recruitment
  • coverstaff rosebank

Do you work for Coverstaff? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Coverstaff compete?

Coverstaff is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Auckland recruitment agencies1st of 938.8%Show ranking
Palmerston North recruitment agencies4th of 716.5%Shown above
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