Coverstaff vs PN Personnel:Which is more popular?
In September 2026, PN Personnel had more branded searches than Coverstaff among Palmerston North recruitment agencies in New Zealand. PN Personnel had about 280 branded searches, while Coverstaff had 190. PN Personnel made up 24.3% of all Palmerston North recruitment agency searches we track, and Coverstaff accounted for 16.5%. When we asked ChatGPT and Google AI Overviews about Palmerston North recruitment agencies, PN Personnel appeared in all four answers and Coverstaff in one. PN Personnel was mentioned before Coverstaff in every answer.
Who do people search for more?
PN Personnel, about 47% more searches than Coverstaff
Who does AI mention more?
PN Personnel, mentioned in every answer we collected
Who does AI recommend more?
PN Personnel, named ahead of Coverstaff in every answer
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Top Palmerston North recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, PN Personnel appeared in all four answers. Coverstaff was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. PN Personnel was listed before Coverstaff in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- PN Personnel1st
Action Personnel2nd
OneStaff3rd
Adecco4th
Drake4th
Coverstaff–
ALH–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PN Personnel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Action Personnel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Adecco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Drake2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Coverstaff1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ALH0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Palmerston North recruitment agencies
4 answers
Asked ChatGPT
“Which recruitment agency should I hire in Palmerston North, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Palmerston North, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Palmerston North, New Zealand for a new employee?”
Searched Google, AI Overview
“recruitment agencies palmerston north”
Searched Google, AI Overview
“recruiters palmerston north”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Coverstaff or PN Personnel more popular in search?
This chart shows how often people search Google for Coverstaff and PN Personnel by name. Each line represents a brand's share of searches for all seven Palmerston North recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for PN Personnel, Coverstaff. The figures are in the table below the chart.
View monthly share of searches table
| Month | PN Personnel | OneStaff | Adecco | Coverstaff | ALH | Action Personnel | Drake |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18% | 29.3% | 20.7% | 13.3% | 6.7% | 6% | 6% |
| Nov 2025 | 20.9% | 30.9% | 17.3% | 14.4% | 5% | 6.5% | 5% |
| Dec 2025 | 20% | 36.8% | 11.6% | 11.6% | 5.3% | 7.4% | 7.4% |
| Jan 2026 | 16.8% | 31.5% | 17.5% | 18.2% | 4.9% | 7.7% | 3.5% |
| Feb 2026 | 19.1% | 33.6% | 14.5% | 17.6% | 3.8% | 6.9% | 4.6% |
| Mar 2026 | 18.9% | 32.1% | 13.8% | 15.7% | 5.7% | 8.8% | 5% |
| Apr 2026 | 24.7% | 24.7% | 15.1% | 18.5% | 5.5% | 7.5% | 4.1% |
| May 2026 | 22% | 26% | 18.1% | 15% | 6.3% | 8.7% | 3.9% |
| Jun 2026 | 20.7% | 24.4% | 20.7% | 20% | 4.4% | 6.7% | 3% |
| Jul 2026 | 24.5% | 22.4% | 21.1% | 17% | 4.8% | 6.1% | 4.1% |
| Aug 2026 | 25.8% | 22.6% | 17% | 18.2% | 6.3% | 6.9% | 3.1% |
| Sep 2026 | 24.3% | 23.5% | 20% | 16.5% | 7% | 4.3% | 4.3% |
How has the Coverstaff and PN Personnel comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Coverstaff took it in January 2026, PN Personnel took it in February 2026.
- Across the 12 months ending September 2026, Coverstaff’s share of searches among Palmerston North recruitment agencies in New Zealand moved from 13.3% to 16.5%, and its estimated monthly branded searches moved from 200 to 190.
- Across the 12 months ending September 2026, PN Personnel’s share of searches among Palmerston North recruitment agencies in New Zealand moved from 18% to 24.3%, and its estimated monthly branded searches moved from 270 to 280.
How did search popularity change for New Zealand Palmerston North recruitment agencies in September 2026?
3 changes
In September 2026, Adecco overtook Coverstaff to rank 3rd among Palmerston North recruitment agencies in New Zealand, with 20% of the searches.
In September 2026, Coverstaff lost share of searches among Palmerston North recruitment agencies in New Zealand, from 18.2% to 16.5%.
In September 2026, PN Personnel lost share of searches among Palmerston North recruitment agencies in New Zealand, from 25.8% to 24.3%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Coverstaff’s and PN Personnel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coverstaff
5 branded search terms
- cover staff agency
- coverstaff
- coverstaff palmerston north
- coverstaff recruitment
- coverstaff rosebank
PN Personnel
3 branded search terms
- pn personnel
- pn personnel recruitment
- pnpersonnel
Other head-to-heads among Palmerston North recruitment agencies
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