Drake vs Madison Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Madison Recruitment had more branded searches than Drake among masterton recruitment agencies in New Zealand. Madison Recruitment was estimated to have 2.4K branded searches compared to Drake’s 1.5K, and held a 15.3% Share of Search versus Drake’s 9.4%.
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Which is more popular in search, Drake or Madison Recruitment?
Compare Masterton recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Madison Recruitment, Drake. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Madison Recruitment | Trade Assist | Drake |
|---|---|---|---|---|
| Oct 2025 | 67.8% | 13.8% | 10.6% | 7.8% |
| Nov 2025 | 66.4% | 13.5% | 12.7% | 7.4% |
| Dec 2025 | 65.5% | 15.2% | 11.3% | 8.1% |
| Jan 2026 | 61.6% | 16.6% | 12.3% | 9.5% |
| Feb 2026 | 64.1% | 17.1% | 10.5% | 8.3% |
| Mar 2026 | 64.3% | 16.5% | 10.6% | 8.6% |
| Apr 2026 | 66% | 16.4% | 8.4% | 9.3% |
| May 2026 | 67.5% | 14.9% | 8.9% | 8.7% |
| Jun 2026 | 69.5% | 15% | 7.6% | 8% |
| Jul 2026 | 67% | 16.3% | 8% | 8.7% |
| Aug 2026 | 64.6% | 15.3% | 10.7% | 9.4% |
| Sep 2026 | — | — | — | — |
How has the Drake and Madison Recruitment comparison changed over the last 12 months?
3 findings
- Madison Recruitment was ahead of Drake in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among masterton recruitment agencies in New Zealand moved from 7.8% to 9.4%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among masterton recruitment agencies in New Zealand moved from 13.8% to 15.3%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for New Zealand masterton recruitment agencies in August 2026?
3 changes
In August 2026, Trade Assist overtook Drake to rank 3rd among masterton recruitment agencies in New Zealand, at 10.7%.
In August 2026, Drake gained estimated Share of Search among masterton recruitment agencies in New Zealand, from 8.7% to 9.4%.
In August 2026, Madison Recruitment lost estimated Share of Search among masterton recruitment agencies in New Zealand, from 16.3% to 15.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Drake’s and Madison Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Drake
16 branded search terms
- drake international
- drake international agency
- drake international new zealand
- drake international nz
- drake international recruitment
- drake international recruitment agency
- drake labour hire
- drake new zealand
- drake new zealand jobs
- drake palmerston north
- drake palmerston north jobs
- drake recruitment
- drake recruitment hamilton
- drake recruitment masterton
- drake recruitment nz
- drake temp agency
Madison Recruitment
13 branded search terms
- madison co nz
- Madison Recruitment
- madison recruitment agency
- madison recruitment auckland
- madison recruitment christchurch
- madison recruitment hamilton
- madison recruitment jobs
- madison recruitment masterton
- madison recruitment new zealand
- madison recruitment nz
- madison recruitment tauranga
- madison recruitment wellington
- madison.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.