How popular isAsset Recruitment?
In September 2026, people searched for Asset Recruitment by name about 840 times in New Zealand, about the same as the previous year. These searches made up 28.6% of all New Zealand Hamilton recruitment agency searches, placing Asset Recruitment first out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Hamilton recruitment agencies, Asset Recruitment appeared in all answers and was the most recommended of the eight.
Asset Recruitment is the most searched of 8 competitors and the most recommended in AI answers.
Asset RecruitmentShare of searches 28.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
OneStaffShare of searches 28.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
TradestaffShare of searches 23.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd- Greenstone RecruitmentShare of searches 5.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 6th
Madison RecruitmentShare of searches 4.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
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Top Hamilton recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Asset Recruitment appeared in all three answers. Asset Recruitment is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Asset Recruitment3 of 3Named in 3 of 3 ChatGPT answers
Tradestaff3 of 3Named in 3 of 3 ChatGPT answers- Greenstone Recruitment3 of 3Named in 3 of 3 ChatGPT answers
- 1st Call Recruitment3 of 3Named in 3 of 3 ChatGPT answers
Madison Recruitment2 of 3Named in 2 of 3 ChatGPT answers
RecruitNet2 of 3Named in 2 of 3 ChatGPT answers
OneStaff0 of 3Named in 0 of 3 ChatGPT answers
Drake0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton recruitment agencies
3 answers
Asked ChatGPT
“Which recruitment agency should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Hamilton, New Zealand for a new employee?”
Searched Google, AI Overview
“recruitment agency hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“job agency hamilton”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Hamilton recruitment agencies compete with Asset Recruitment?
Share of searches by month for Asset Recruitment, OneStaff, Tradestaff, Greenstone Recruitment, Madison Recruitment, Drake, 1st Call Recruitment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Asset Recruitment | OneStaff | Tradestaff | Greenstone Recruitment | Madison Recruitment | Drake | 1st Call Recruitment | RecruitNet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 34.8% | 21.7% | 3.2% | 6.3% | 4.5% | 3.2% | 0.9% |
| Nov 2025 | 23.1% | 30.3% | 25.2% | 3% | 9% | 3.8% | 4.7% | 0.85% |
| Dec 2025 | 27.7% | 25.4% | 22.5% | 4% | 9.8% | 4% | 5.2% | 1.2% |
| Jan 2026 | 24.5% | 23.6% | 27.3% | 5.1% | 9.7% | 5.1% | 4.2% | 0.46% |
| Feb 2026 | 32.8% | 24.1% | 24.5% | 3.7% | 5.8% | 3.3% | 4.6% | 1.2% |
| Mar 2026 | 25% | 28.4% | 26.9% | 5.2% | 5.2% | 4.5% | 4.1% | 0.75% |
| Apr 2026 | 22.7% | 32.4% | 24.8% | 3.8% | 4.6% | 5.5% | 5.9% | 0.42% |
| May 2026 | 30.5% | 22.9% | 28.1% | 4.3% | 5.2% | 4.3% | 4.3% | 0.48% |
| Jun 2026 | 26.5% | 31% | 24.1% | 3.7% | 4.5% | 5.7% | 3.7% | 0.82% |
| Jul 2026 | 25.4% | 29.8% | 23.4% | 5.6% | 6.7% | 4% | 3.6% | 1.6% |
| Aug 2026 | 35.9% | 26.7% | 21.9% | 4.1% | 5.2% | 2.6% | 2.6% | 1.1% |
| Sep 2026 | 28.6% | 28.6% | 23.6% | 5.4% | 4.4% | 3.9% | 3.4% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.6% | 580 | -40.2% | -7.4 points | |
| 2, held 2nd | 28.6% | 580 | -19.4% | +1.9 points | |
| 3, held 3rd | 23.6% | 480 | -18.6% | +1.8 points | |
| 4, moved from 5th to 4th | 5.4% | 110 | 0% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.4% | 90 | -35.7% | -0.8 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 3.9% | 80 | +14.3% | +1.3 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3.4% | 70 | 0% | +0.9 pointsmoved from 6th to 7th | |
| 8, held 8th | 2% | 40 | +33.3% | +0.9 points |
28.6%
Held 1st. 580 estimated branded searches, -40.2% vs prior month. Share -7.4 points.
2.
OneStaff28.6%
Held 2nd. 580 estimated branded searches, -19.4% vs prior month. Share +1.9 points.
23.6%
Held 3rd. 480 estimated branded searches, -18.6% vs prior month. Share +1.8 points.
5.4%
Moved from 5th to 4th. 110 estimated branded searches, 0% vs prior month. Share +1.3 points.
4.4%
Moved from 4th to 5th. 90 estimated branded searches, -35.7% vs prior month. Share -0.8 points.
6.
Drake3.9%
Moved from 7th to 6th. 80 estimated branded searches, +14.3% vs prior month. Share +1.3 points.
3.4%
Moved from 6th to 7th. 70 estimated branded searches, 0% vs prior month. Share +0.9 points.
2%
Held 8th. 40 estimated branded searches, +33.3% vs prior month. Share +0.9 points.
Compare popularity between Asset Recruitment and its closest rivals

Asset Recruitment vs OneStaff: compare popularity
Asset Recruitment vs Tradestaff: compare popularity
Asset Recruitment vs Greenstone Recruitment: compare popularity
Asset Recruitment vs Madison Recruitment: compare popularity
Asset Recruitment vs Drake: compare popularity- Compare Asset Recruitment with any brand
Every comparison with Asset Recruitment
6 comparisons
How has branded search demand for Asset Recruitment changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Asset Recruitment in New Zealand held steady, from 830 to 840.
- Across the 12 months ending September 2026, Asset Recruitment’s share of searches among Hamilton recruitment agencies in New Zealand increased from 25.3% to 28.6%.
- Across the 12 months ending September 2026, Asset Recruitment’s share of searches among Hamilton recruitment agencies in New Zealand peaked at 35.9% in August 2026 and was lowest at 22.7% in April 2026.
- Across the 12 months ending September 2026, Asset Recruitment rose from 2nd to 1st among Hamilton recruitment agencies in New Zealand.
How did search popularity change for New Zealand Hamilton recruitment agencies in September 2026?
6 changes
In September 2026, Greenstone Recruitment overtook Madison Recruitment to rank 4th among Hamilton recruitment agencies in New Zealand, with 5.4% of the searches.

In September 2026, Drake overtook 1st Call Recruitment to rank 6th among Hamilton recruitment agencies in New Zealand, with 3.9% of the searches.

In September 2026, OneStaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 26.7% to 28.6%.

In September 2026, Tradestaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 21.9% to 23.6%.

In September 2026, RecruitNet gained share of searches among Hamilton recruitment agencies in New Zealand, from 1.1% to 2%.
In September 2026, 1st Call Recruitment gained share of searches among Hamilton recruitment agencies in New Zealand, from 2.6% to 3.4%.
How are Asset Recruitment’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Asset Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- asset recruitment
- asset recruitment agency
- asset recruitment hamilton
- asset recruitment jobs
- assetrecruitment
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