Brandwave

How popular isAsset Recruitment?

In September 2026, people searched for Asset Recruitment by name about 840 times in New Zealand, about the same as the previous year. These searches made up 28.6% of all New Zealand Hamilton recruitment agency searches, placing Asset Recruitment first out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Hamilton recruitment agencies, Asset Recruitment appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Asset Recruitment is the most searched of 8 competitors and the most recommended in AI answers.

  1. Asset RecruitmentShare of searches 28.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. OneStaffShare of searches 28.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. TradestaffShare of searches 23.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Greenstone RecruitmentShare of searches 5.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 6th
  5. Madison RecruitmentShare of searches 4.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

+3 more

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Top Hamilton recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Asset Recruitment appeared in all three answers. Asset Recruitment is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asset Recruitment1st
  2. Tradestaff2nd
  3. RecruitNet3rd
  4. 1st Call Recruitment4th
  5. Madison Recruitment5th
  6. Greenstone Recruitment6th
  7. OneStaff–
  8. Drake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hamilton recruitment agencies compete with Asset Recruitment?

Asset Recruitment against Hamilton recruitment agencies in New Zealand, by month

Share of searches by month for Asset Recruitment, OneStaff, Tradestaff, Greenstone Recruitment, Madison Recruitment, Drake, 1st Call Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthAsset RecruitmentOneStaffTradestaffGreenstone RecruitmentMadison RecruitmentDrake1st Call RecruitmentRecruitNet
Oct 202525.3%34.8%21.7%3.2%6.3%4.5%3.2%0.9%
Nov 202523.1%30.3%25.2%3%9%3.8%4.7%0.85%
Dec 202527.7%25.4%22.5%4%9.8%4%5.2%1.2%
Jan 202624.5%23.6%27.3%5.1%9.7%5.1%4.2%0.46%
Feb 202632.8%24.1%24.5%3.7%5.8%3.3%4.6%1.2%
Mar 202625%28.4%26.9%5.2%5.2%4.5%4.1%0.75%
Apr 202622.7%32.4%24.8%3.8%4.6%5.5%5.9%0.42%
May 202630.5%22.9%28.1%4.3%5.2%4.3%4.3%0.48%
Jun 202626.5%31%24.1%3.7%4.5%5.7%3.7%0.82%
Jul 202625.4%29.8%23.4%5.6%6.7%4%3.6%1.6%
Aug 202635.9%26.7%21.9%4.1%5.2%2.6%2.6%1.1%
Sep 202628.6%28.6%23.6%5.4%4.4%3.9%3.4%2%
  1. Held 1st. 580 estimated branded searches, -40.2% vs prior month. Share -7.4 points.

  2. 2.OneStaff

    28.6%

    Held 2nd. 580 estimated branded searches, -19.4% vs prior month. Share +1.9 points.

  3. 3.Tradestaff

    23.6%

    Held 3rd. 480 estimated branded searches, -18.6% vs prior month. Share +1.8 points.

  4. Moved from 5th to 4th. 110 estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. Moved from 4th to 5th. 90 estimated branded searches, -35.7% vs prior month. Share -0.8 points.

  6. 6.Drake

    3.9%

    Moved from 7th to 6th. 80 estimated branded searches, +14.3% vs prior month. Share +1.3 points.

  7. Moved from 6th to 7th. 70 estimated branded searches, 0% vs prior month. Share +0.9 points.

  8. Held 8th. 40 estimated branded searches, +33.3% vs prior month. Share +0.9 points.

Compare popularity between Asset Recruitment and its closest rivals

Every comparison with Asset Recruitment

6 comparisons

How has branded search demand for Asset Recruitment changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Asset Recruitment in New Zealand held steady, from 830 to 840.
  • Across the 12 months ending September 2026, Asset Recruitment’s share of searches among Hamilton recruitment agencies in New Zealand increased from 25.3% to 28.6%.
  • Across the 12 months ending September 2026, Asset Recruitment’s share of searches among Hamilton recruitment agencies in New Zealand peaked at 35.9% in August 2026 and was lowest at 22.7% in April 2026.
  • Across the 12 months ending September 2026, Asset Recruitment rose from 2nd to 1st among Hamilton recruitment agencies in New Zealand.

How did search popularity change for New Zealand Hamilton recruitment agencies in September 2026?

6 changes
  1. In September 2026, Greenstone Recruitment overtook Madison Recruitment to rank 4th among Hamilton recruitment agencies in New Zealand, with 5.4% of the searches.

  2. In September 2026, Drake overtook 1st Call Recruitment to rank 6th among Hamilton recruitment agencies in New Zealand, with 3.9% of the searches.

  3. In September 2026, OneStaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 26.7% to 28.6%.

  4. In September 2026, Tradestaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 21.9% to 23.6%.

  5. In September 2026, RecruitNet gained share of searches among Hamilton recruitment agencies in New Zealand, from 1.1% to 2%.

  6. In September 2026, 1st Call Recruitment gained share of searches among Hamilton recruitment agencies in New Zealand, from 2.6% to 3.4%.

How are Asset Recruitment’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Asset Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • asset recruitment
  • asset recruitment agency
  • asset recruitment hamilton
  • asset recruitment jobs
  • assetrecruitment

Do you work for Asset Recruitment? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Asset Recruitment your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.