Brandwave

How popular isMadison Recruitment?

In September 2026, people searched for Madison Recruitment by name about 1,980 times in New Zealand, about the same as the previous year. These searches made up 4.4% of all New Zealand Hamilton recruitment agency searches, placing Madison Recruitment fifth out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Hamilton recruitment agencies, Madison Recruitment appeared in two of the three answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Madison Recruitment is the fifth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Asset RecruitmentShare of searches 28.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. OneStaffShare of searches 28.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. TradestaffShare of searches 23.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Greenstone RecruitmentShare of searches 5.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 6th
  5. Madison RecruitmentShare of searches 4.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

+3 more

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Top Hamilton recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Madison Recruitment was mentioned in two out of three: in two of the three ChatGPT answers. Madison Recruitment is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asset Recruitment1st
  2. Tradestaff2nd
  3. RecruitNet3rd
  4. 1st Call Recruitment4th
  5. Madison Recruitment5th
  6. Greenstone Recruitment6th
  7. OneStaff–
  8. Drake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hamilton recruitment agencies compete with Madison Recruitment?

Madison Recruitment against Hamilton recruitment agencies in New Zealand, by month

Share of searches by month for Asset Recruitment, OneStaff, Tradestaff, Greenstone Recruitment, Madison Recruitment, Drake, 1st Call Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthAsset RecruitmentOneStaffTradestaffGreenstone RecruitmentMadison RecruitmentDrake1st Call RecruitmentRecruitNet
Oct 202525.3%34.8%21.7%3.2%6.3%4.5%3.2%0.9%
Nov 202523.1%30.3%25.2%3%9%3.8%4.7%0.85%
Dec 202527.7%25.4%22.5%4%9.8%4%5.2%1.2%
Jan 202624.5%23.6%27.3%5.1%9.7%5.1%4.2%0.46%
Feb 202632.8%24.1%24.5%3.7%5.8%3.3%4.6%1.2%
Mar 202625%28.4%26.9%5.2%5.2%4.5%4.1%0.75%
Apr 202622.7%32.4%24.8%3.8%4.6%5.5%5.9%0.42%
May 202630.5%22.9%28.1%4.3%5.2%4.3%4.3%0.48%
Jun 202626.5%31%24.1%3.7%4.5%5.7%3.7%0.82%
Jul 202625.4%29.8%23.4%5.6%6.7%4%3.6%1.6%
Aug 202635.9%26.7%21.9%4.1%5.2%2.6%2.6%1.1%
Sep 202628.6%28.6%23.6%5.4%4.4%3.9%3.4%2%

  1. 1.Asset Recruitment

    28.6%

    Held 1st. 580 estimated branded searches, -40.2% vs prior month. Share -7.4 points.

  2. 2.OneStaff

    28.6%

    Held 2nd. 580 estimated branded searches, -19.4% vs prior month. Share +1.9 points.

  3. 3.Tradestaff

    23.6%

    Held 3rd. 480 estimated branded searches, -18.6% vs prior month. Share +1.8 points.

  4. 4.Greenstone Recruitment

    5.4%

    Moved from 5th to 4th. 110 estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.Madison Recruitment

    4.4%

    Moved from 4th to 5th. 90 estimated branded searches, -35.7% vs prior month. Share -0.8 points.

  6. 6.Drake

    3.9%

    Moved from 7th to 6th. 80 estimated branded searches, +14.3% vs prior month. Share +1.3 points.

  7. 7.1st Call Recruitment

    3.4%

    Moved from 6th to 7th. 70 estimated branded searches, 0% vs prior month. Share +0.9 points.

  8. 8.RecruitNet

    2%

    Held 8th. 40 estimated branded searches, +33.3% vs prior month. Share +0.9 points.

Compare popularity between Madison Recruitment and its closest rivals

Every comparison with Madison Recruitment

31 comparisons

How has branded search demand for Madison Recruitment changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Madison Recruitment in New Zealand held steady at 2K.
  • Across the 12 months ending September 2026, Madison Recruitment’s share of searches among Hamilton recruitment agencies in New Zealand decreased from 6.3% to 4.4%.
  • Across the 12 months ending September 2026, Madison Recruitment’s share of searches among Hamilton recruitment agencies in New Zealand peaked at 9.8% in December 2025 and was lowest at 4.4% in September 2026.
  • Across the 12 months ending September 2026, Madison Recruitment fell from 4th to 5th among Hamilton recruitment agencies in New Zealand.

How did search popularity change for New Zealand Hamilton recruitment agencies in September 2026?

6 changes

  1. In September 2026, Greenstone Recruitment overtook Madison Recruitment to rank 4th among Hamilton recruitment agencies in New Zealand, with 5.4% of the searches.

  2. In September 2026, Drake overtook 1st Call Recruitment to rank 6th among Hamilton recruitment agencies in New Zealand, with 3.9% of the searches.

  3. In September 2026, OneStaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 26.7% to 28.6%.

  4. In September 2026, Tradestaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 21.9% to 23.6%.

  5. In September 2026, RecruitNet gained share of searches among Hamilton recruitment agencies in New Zealand, from 1.1% to 2%.

  6. In September 2026, 1st Call Recruitment gained share of searches among Hamilton recruitment agencies in New Zealand, from 2.6% to 3.4%.

How are Madison Recruitment’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Madison Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Madison Recruitment
  • madison recruitment agency
  • madison recruitment hamilton
  • madison recruitment jobs
  • madison recruitment tauranga

Do you work for Madison Recruitment? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Madison Recruitment compete?

Madison Recruitment is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
General professional recruitment2nd of 1315%Show ranking
Auckland recruitment agencies3rd of 99.8%Show ranking
Christchurch recruitment agencies6th of 97.4%Show ranking
Hamilton recruitment agencies5th of 84.4%Shown above
Wellington recruitment agencies3rd of 912.4%Show ranking
Tauranga recruitment agencies6th of 82.9%Show ranking
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