Brandwave

84 Recruitment vs Madison Recruitment:Which is more popular?

In September 2026, Madison Recruitment had more branded searches than 84 Recruitment among Auckland recruitment agencies in New Zealand. Madison Recruitment had about 1,020 branded searches, while 84 Recruitment had 260. Madison Recruitment made up 9.8% of all Auckland recruitment agency searches we track, and 84 Recruitment accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about Auckland recruitment agencies, 84 Recruitment appeared in all three answers and Madison Recruitment in none.

Among Auckland recruitment agencies in New Zealand in September 2026

Who do people search for more?

Madison Recruitment, about 4 searches for every 1 for 84 Recruitment

Madison Recruitment 1K searches84 Recruitment 260 searches

Who does AI mention more?

84 Recruitment, mentioned in every answer we collected

84 Recruitment in 3 of 3Madison Recruitment in 0 of 3

Who does AI recommend more?

84 Recruitment, the only one of the two named

84 Recruitment first in 3Madison Recruitment never named

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Top Auckland recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, 84 Recruitment appeared in all three answers. Madison Recruitment did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tribe Recruitment1st
  2. Frog Recruitment2nd
  3. 84 Recruitment3rd
  4. Hirestaff4th
  5. Hays5th
  6. Coverstaff–
  7. Madison Recruitment–
  8. Alpha Recruitment–
  9. Randstad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is 84 Recruitment or Madison Recruitment more popular in search?

This chart shows how often people search Google for 84 Recruitment and Madison Recruitment by name. Each line represents a brand's share of searches for all nine Auckland recruitment agencies we track, month by month, from searches in New Zealand.

84 Recruitment and Madison Recruitment among Auckland recruitment agencies in New Zealand, by month

Share of searches by month for Madison Recruitment, 84 Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthCoverstaffHirestaffMadison RecruitmentTribe RecruitmentAlpha RecruitmentRandstadHaysFrog Recruitment84 Recruitment
Oct 202542.8%8.9%9.1%14.2%5.7%10%5.2%2.3%1.9%
Nov 202543.2%13%8.3%13%5.3%4.9%5.9%3.2%3.2%
Dec 202542.8%12.2%10.9%12.2%6.3%5.1%5.8%2.6%2.1%
Jan 202643%12.9%13%10.5%5.2%4.3%5.9%3.1%2.1%
Feb 202639.9%14.8%12.2%9.2%6.1%4.7%6.6%3%3.6%
Mar 202639.1%10.5%13.1%10.5%7.8%5.4%7.2%3.2%3.2%
Apr 202639.1%11.8%9.2%11.8%8.7%6.5%6.6%3.5%2.9%
May 202638.9%14.4%11.9%9%8.5%5.3%5.4%4.3%2.3%
Jun 202640.1%14.8%9.5%9.3%8.7%4.6%5.6%4.5%3%
Jul 202639.6%14.7%12.1%9.2%7.2%6.3%4.4%3.6%2.9%
Aug 202641.7%13.8%8.8%11.2%6.7%6.1%4.2%4.1%3.4%
Sep 202638.8%15.4%9.8%9.6%7.6%6.7%5.8%3.8%2.5%

How has the 84 Recruitment and Madison Recruitment comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland recruitment agencies in September 2026?

2 changes

  1. In September 2026, Madison Recruitment overtook Tribe Recruitment to rank 3rd among Auckland recruitment agencies in New Zealand, with 9.8% of the searches.

  2. In September 2026, 84 Recruitment lost share of searches among Auckland recruitment agencies in New Zealand, from 3.4% to 2.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using 84 Recruitment’s and Madison Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

84 Recruitment

1 branded search term

  • 84 recruitment

Madison Recruitment

3 branded search terms

  • Madison Recruitment
  • madison recruitment agency
  • madison recruitment jobs

How the Brand Demand Index is measured

Other head-to-heads among Auckland recruitment agencies

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