Archway Recruitment vs Madison Recruitment:Which is more popular?
In September 2026, Madison Recruitment had more branded searches than Archway Recruitment among Wellington recruitment agencies in New Zealand. Madison Recruitment had about 190 branded searches, while Archway Recruitment had 160. Madison Recruitment made up 12.4% of all Wellington recruitment agency searches we track, and Archway Recruitment accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about Wellington recruitment agencies, Archway Recruitment appeared in two of the five answers and Madison Recruitment in one. Archway Recruitment was mentioned before Madison Recruitment in every answer that named either.
Who do people search for more?
Madison Recruitment, about 19% more searches than Archway Recruitment
Who does AI mention more?
Archway Recruitment, mentioned in 2 of 5 answers, Madison Recruitment in 1
Who does AI recommend more?
Archway Recruitment, named ahead of Madison Recruitment in 2 of 2 answers
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Top Wellington recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Archway Recruitment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Madison Recruitment was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Archway Recruitment was listed before Madison Recruitment in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beyond Recruitment4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Robert Walters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Archway Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hays2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trade Assist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Key Skills Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Madison Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McLaren Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Alpha Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wellington recruitment agencies
5 answers
Asked ChatGPT
“Which recruitment agency should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Wellington, New Zealand for a new employee?”
Searched Google, AI Overview
“wellington recruitment agency”
Searched Google, AI Overview
“job agency wellington”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Archway Recruitment or Madison Recruitment more popular in search?
This chart shows how often people search Google for Archway Recruitment and Madison Recruitment by name. Each line represents a brand's share of searches for all nine Wellington recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Madison Recruitment, Archway Recruitment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beyond Recruitment | Robert Walters | Madison Recruitment | Archway Recruitment | Hays | McLaren Recruitment | Trade Assist | Alpha Recruitment | Key Skills Recruitment |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.4% | 19.5% | 13.4% | 14.6% | 10.4% | 6.7% | 3% | 3.7% | 4.3% |
| Nov 2025 | 22.8% | 17.9% | 15.9% | 13.8% | 11.7% | 6.2% | 3.4% | 4.1% | 4.1% |
| Dec 2025 | 21.6% | 25.5% | 14.7% | 9.8% | 10.8% | 6.9% | 4.9% | 2.9% | 2.9% |
| Jan 2026 | 23.2% | 18.3% | 16.2% | 12% | 9.9% | 9.9% | 3.5% | 3.5% | 3.5% |
| Feb 2026 | 24% | 19.2% | 16.2% | 9% | 12.6% | 8.4% | 4.2% | 3.6% | 3% |
| Mar 2026 | 20.2% | 24.2% | 13.6% | 12.1% | 8.6% | 8.6% | 4.5% | 4% | 4% |
| Apr 2026 | 21.7% | 21.1% | 15.1% | 11.2% | 11.2% | 7.9% | 3.3% | 3.3% | 5.3% |
| May 2026 | 21.9% | 26.2% | 14.8% | 9.8% | 9.8% | 8.2% | 2.7% | 3.3% | 3.3% |
| Jun 2026 | 23.5% | 22.9% | 12.4% | 14.7% | 8.2% | 6.5% | 2.4% | 4.1% | 5.3% |
| Jul 2026 | 22.6% | 27.1% | 13% | 13.6% | 6.2% | 8.5% | 1.7% | 2.8% | 4.5% |
| Aug 2026 | 20.8% | 20.1% | 17% | 11.9% | 6.9% | 9.4% | 5.7% | 3.1% | 5% |
| Sep 2026 | 26.1% | 20.9% | 12.4% | 10.5% | 9.2% | 7.2% | 5.9% | 3.9% | 3.9% |
How has the Archway Recruitment and Madison Recruitment comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Madison Recruitment took it in November 2025, Archway Recruitment took it in June 2026, Madison Recruitment took it in August 2026.
- Across the 12 months ending September 2026, Archway Recruitment’s share of searches among Wellington recruitment agencies in New Zealand moved from 14.6% to 10.5%, and its estimated monthly branded searches moved from 240 to 160.
- Across the 12 months ending September 2026, Madison Recruitment’s share of searches among Wellington recruitment agencies in New Zealand moved from 13.4% to 12.4%, and its estimated monthly branded searches moved from 220 to 190.
How did search popularity change for New Zealand Wellington recruitment agencies in September 2026?
2 changes
In September 2026, Madison Recruitment lost share of searches among Wellington recruitment agencies in New Zealand, from 17% to 12.4%.
In September 2026, Archway Recruitment lost share of searches among Wellington recruitment agencies in New Zealand, from 11.9% to 10.5%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Archway Recruitment’s and Madison Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Archway Recruitment
2 branded search terms
- archway recruitment
- archway recruitment wellington
Madison Recruitment
3 branded search terms
- Madison Recruitment
- madison recruitment agency
- madison recruitment jobs
Other head-to-heads among Wellington recruitment agencies
- Beyond Recruitment vs Robert Walters: compare popularity
- Beyond Recruitment vs Madison Recruitment: compare popularity
- Beyond Recruitment vs Archway Recruitment: compare popularity
- Beyond Recruitment vs Hays: compare popularity
- Robert Walters vs Madison Recruitment: compare popularity
- Robert Walters vs Archway Recruitment: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.