Frog Recruitment vs Madison Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Madison Recruitment had more branded searches than Frog Recruitment among general professional recruitment in New Zealand. Madison Recruitment was estimated to have 2.4K branded searches compared to Frog Recruitment’s 600, and held a 15.8% Share of Search versus Frog Recruitment’s 4%.
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Which is more popular in search, Frog Recruitment or Madison Recruitment?
Generalist and multi-discipline professional recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Madison Recruitment, Frog Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | Enterprise Recruitment | Hunter Campbell | Madison Recruitment | Beyond Recruitment | Robert Walters | Consult Recruitment | 1st Call Recruitment | Greenlight Recruitment | Frog Recruitment | Kinetic Recruitment | Origin Talent | Evolve Recruitment | Eclipse Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.8% | 11.8% | 16.9% | 11.6% | 12.2% | 9.6% | 6.3% | 4.2% | 2.8% | 4.2% | 1.8% | 0.84% | 0.98% |
| Nov 2025 | 20.1% | 13.2% | 15.8% | 10.9% | 9.4% | 6.1% | 5.9% | 4% | 3.2% | 6% | 2.6% | 1.4% | 1.4% |
| Dec 2025 | 19.7% | 10.2% | 20.3% | 10.6% | 10.4% | 6.1% | 8.6% | 3.9% | 3.1% | 3.9% | 1.7% | 0.58% | 1.1% |
| Jan 2026 | 17.6% | 7.6% | 21.7% | 11.3% | 10.3% | 7.1% | 7.1% | 5% | 3.3% | 5.1% | 1.3% | 1% | 1.5% |
| Feb 2026 | 16.6% | 11.5% | 21% | 10.9% | 11.6% | 7% | 7.1% | 4.1% | 2.7% | 4.1% | 1% | 1.4% | 1% |
| Mar 2026 | 16.2% | 12.8% | 18.6% | 12.2% | 11.1% | 8.4% | 6.4% | 3.8% | 3% | 3.8% | 1.4% | 1.6% | 0.88% |
| Apr 2026 | 18.8% | 9.9% | 17.5% | 13.7% | 12.3% | 6.6% | 6.5% | 4.3% | 3.5% | 2.9% | 1.9% | 1.2% | 0.79% |
| May 2026 | 17.1% | 11.6% | 17.7% | 13.1% | 11.6% | 7.2% | 6.1% | 4.1% | 4.9% | 2.2% | 1.8% | 2% | 0.61% |
| Jun 2026 | 21.2% | 10.8% | 16.4% | 12% | 11.1% | 6.6% | 6.5% | 4.6% | 4.6% | 2.5% | 1.7% | 1.3% | 0.64% |
| Jul 2026 | 20.9% | 11.4% | 16.6% | 13% | 11.5% | 7.1% | 6% | 4% | 3.9% | 2.2% | 1.2% | 1.3% | 0.8% |
| Aug 2026 | 17.5% | 16.5% | 15.8% | 12.8% | 9.4% | 7% | 5.9% | 4.9% | 4% | 2.2% | 1.7% | 1.3% | 0.93% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Frog Recruitment and Madison Recruitment comparison changed over the last 12 months?
3 findings
- Madison Recruitment was ahead of Frog Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Frog Recruitment’s estimated Share of Search among general professional recruitment in New Zealand moved from 2.8% to 4%, and its estimated monthly branded searches moved from 400 to 600.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among general professional recruitment in New Zealand moved from 16.9% to 15.8%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for New Zealand general professional recruitment in August 2026?
3 changes
In August 2026, Hunter Campbell overtook Madison Recruitment to rank 2nd among general professional recruitment in New Zealand, at 16.5%.
In August 2026, Madison Recruitment lost estimated Share of Search among general professional recruitment in New Zealand, from 16.6% to 15.8%.
Estimated monthly branded searches for Frog Recruitment in New Zealand rose 50% over 11 measured months, from 400 to 600 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Frog Recruitment’s and Madison Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frog Recruitment
2 branded search terms
- Frog Recruitment
- frog recruitment jobs
Madison Recruitment
11 branded search terms
- Madison Recruitment
- madison recruitment agency
- madison recruitment auckland
- madison recruitment christchurch
- madison recruitment hamilton
- madison recruitment jobs
- madison recruitment new zealand
- madison recruitment nz
- madison recruitment tauranga
- madison recruitment wellington
- madison.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.