Asset Recruitment vs OneStaff:Which is more popular by branded search in New Zealand?
In August 2026, OneStaff had more branded searches than Asset Recruitment among hamilton recruitment agencies in New Zealand. OneStaff was estimated to have 9.6K branded searches compared to Asset Recruitment’s 1.1K, and held an 83.4% Share of Search versus Asset Recruitment’s 9.7%.
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Which is more popular in search, Asset Recruitment or OneStaff?
Compare Hamilton recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneStaff, Asset Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Asset Recruitment | Drake | RecruitNet |
|---|---|---|---|---|
| Oct 2025 | 88.1% | 6.4% | 5.1% | 0.39% |
| Nov 2025 | 89.2% | 5.5% | 4.9% | 0.4% |
| Dec 2025 | 87.9% | 7.1% | 4.6% | 0.41% |
| Jan 2026 | 86.9% | 6.4% | 6.4% | 0.4% |
| Feb 2026 | 85.9% | 8.6% | 5.1% | 0.31% |
| Mar 2026 | 86.2% | 7.8% | 5.7% | 0.31% |
| Apr 2026 | 86.7% | 7.6% | 5.5% | 0.28% |
| May 2026 | 87.4% | 7.6% | 4.8% | 0.23% |
| Jun 2026 | 87.6% | 7.6% | 4.6% | 0.31% |
| Jul 2026 | 86.1% | 8.2% | 5.1% | 0.61% |
| Aug 2026 | 83.4% | 9.7% | 6.1% | 0.78% |
| Sep 2026 | — | — | — | — |
How has the Asset Recruitment and OneStaff comparison changed over the last 12 months?
3 findings
- OneStaff was ahead of Asset Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Asset Recruitment’s estimated Share of Search among hamilton recruitment agencies in New Zealand moved from 6.4% to 9.7%, and its estimated monthly branded searches moved from 830 to 1.1K.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hamilton recruitment agencies in New Zealand moved from 88.1% to 83.4%, and its estimated monthly branded searches moved from 11.4K to 9.6K.
How did search popularity change for New Zealand hamilton recruitment agencies in August 2026?
2 changes
In August 2026, Asset Recruitment gained estimated Share of Search among hamilton recruitment agencies in New Zealand, from 8.2% to 9.7%.
In August 2026, OneStaff lost estimated Share of Search among hamilton recruitment agencies in New Zealand, from 86.1% to 83.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Asset Recruitment’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asset Recruitment
6 branded search terms
- asset recruitment
- asset recruitment agency
- asset recruitment hamilton
- asset recruitment jobs
- assetrec.co.nz
- assetrecruitment
OneStaff
22 branded search terms
- one staff
- one staff agency
- one staff new plymouth
- one staff recruitment
- OneStaff
- onestaff agency
- onestaff auckland
- onestaff christchurch
- onestaff co nz
- onestaff dunedin
- onestaff hamilton
- onestaff hawkes bay
- onestaff invercargill
- onestaff new plymouth
- onestaff nz
- onestaff palmerston north
- onestaff queenstown
- onestaff recruitment
- onestaff rotorua
- onestaff tauranga
- onestaff wellington
- onestaff.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.