Asset Recruitment vs Drake:Which is more popular by branded search in New Zealand?
In August 2026, Asset Recruitment had more branded searches than Drake among hamilton recruitment agencies in New Zealand. Asset Recruitment was estimated to have 1.1K branded searches compared to Drake’s 700, and held a 9.7% Share of Search versus Drake’s 6.1%.
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Which is more popular in search, Asset Recruitment or Drake?
Compare Hamilton recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Asset Recruitment, Drake. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Asset Recruitment | Drake | RecruitNet |
|---|---|---|---|---|
| Oct 2025 | 88.1% | 6.4% | 5.1% | 0.39% |
| Nov 2025 | 89.2% | 5.5% | 4.9% | 0.4% |
| Dec 2025 | 87.9% | 7.1% | 4.6% | 0.41% |
| Jan 2026 | 86.9% | 6.4% | 6.4% | 0.4% |
| Feb 2026 | 85.9% | 8.6% | 5.1% | 0.31% |
| Mar 2026 | 86.2% | 7.8% | 5.7% | 0.31% |
| Apr 2026 | 86.7% | 7.6% | 5.5% | 0.28% |
| May 2026 | 87.4% | 7.6% | 4.8% | 0.23% |
| Jun 2026 | 87.6% | 7.6% | 4.6% | 0.31% |
| Jul 2026 | 86.1% | 8.2% | 5.1% | 0.61% |
| Aug 2026 | 83.4% | 9.7% | 6.1% | 0.78% |
| Sep 2026 | — | — | — | — |
How has the Asset Recruitment and Drake comparison changed over the last 12 months?
3 findings
- Asset Recruitment was ahead of Drake in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Asset Recruitment’s estimated Share of Search among hamilton recruitment agencies in New Zealand moved from 6.4% to 9.7%, and its estimated monthly branded searches moved from 830 to 1.1K.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among hamilton recruitment agencies in New Zealand moved from 5.1% to 6.1%, and its estimated monthly branded searches moved from 660 to 700.
How did search popularity change for New Zealand hamilton recruitment agencies in August 2026?
2 changes
In August 2026, Asset Recruitment gained estimated Share of Search among hamilton recruitment agencies in New Zealand, from 8.2% to 9.7%.
In August 2026, Drake gained estimated Share of Search among hamilton recruitment agencies in New Zealand, from 5.1% to 6.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Asset Recruitment’s and Drake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asset Recruitment
6 branded search terms
- asset recruitment
- asset recruitment agency
- asset recruitment hamilton
- asset recruitment jobs
- assetrec.co.nz
- assetrecruitment
Drake
7 branded search terms
- drake international
- drake international agency
- drake international new zealand
- drake recruitment
- drake recruitment hamilton
- drake recruitment nz
- drake temp agency
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.